The mobile app design is a critical factor when speaking about the app success. Even if your app has a functionality that is really required by the market, your app is not likely to succeed unless it has a good User Experience and an intuitive interface.
In most cases it is much better to have an app that intuitively does a few things, than have an application that is providing 10+ functions and has a complicated, non-intuitive interface.
The app design is a very complex process that requires quite a lot of app designer’s time and resources. The mobile designer should be fully aware of the whole set of functions that the application delivering. His goal is to make all the user’s interactions with the app as flawless as possible.
Data-driven App Design that drives growth
The technology nowadays allows the mobile app developers and publishers to see how exactly the users interact with the application. The analysis is usually conducted based on a set of predefined metrics by the marketing team. The Marketers, who gather and analyze the app usage data can provide the mobile app designers some insights indicating if the user experience has any space for improvement. This is a proven way to design apps because the decisions are made based on the real user feedback, rather than the designer’s preferences.
There are various tools that help produce excellent mobile app designs. These tools include the mobile analytics platforms, as well as A/B testing tools that help test the app designer’s hypothesis as to the application's UI, mobile UX. It is very important to leverage the wide toolset that can help in producing the successful mobile designs.
How to Design an app like a pro
As mentioned before, designing a mobile application is a complicated task and you only start to understand it’s complexity and importance when you start working on the wireframes and the initial design of the application.
The successful app design starts with a brief with the information about what the app does in the first place. Having a clear understanding if the app’s functionality is absolutely crucial for producing a good design.
READ ALSO: Mobile app prototyping
As soon as you get the idea of the app's functionality, the first thing it is recommended to do is to go the App Store or Google Play and search for apps that do similar things, or at least are positioned in the same app category. Look for some solutions there, and see how your app can differentiate from the proposition that is available on the market.
Create a set of wireframes describing all the user workflow inside the app, including the specification on all app screens and the placement and functions of all possible controls.
Make a few mockups based on the prepared wireframes and immediately test it out on the device. You can do this by exporting a screen mockup from Photoshop or Sketch and upload it on the device. This is done in order to make sure that all objects are the right size for the small smartphone screen which is one of the most important factors to consider when you design mobile app.
Continue editing and producing mockups and don’t forget to ask people to take a look at the design and give their feedback.
Alternatively, you can order the app design work from the professional mobile app designer. Contact us today to see how we can help you design an app.