Do You Need a Mobile eCommerce App for Your Business?

In a modern fast growing world eCommerce, business has its undeniable advantages both for retailers and consumers. For the first category, it is an opportunity to expand the business into global markets while spending much lower budget than the offline business demands. For the average user, eCommerce simplifies the whole purchasing process and ensures them with an opportunity of comparing products and services, as well as their prices and make global choices regardless of geography.

Providing direct interaction with consumer helps to shorten the product distribution chain. And developing a mobile app for eCommerce store is the best option.

Every year, more and more people prefer to shop using their gadgets, and in particular from mobile applications that are installed there.

Recent researchers confirm this:

Why you need mobile app for your eCommerce business

  1. You will be visible to your customer all the time

    As far as consumers are glued to their smartphones, a mobile application for your business is the only option to be face to face with the consumer and to maintain the communication. Once your customer installed your app from the market, you are winning a half of a battle for his purchase.

    Another great option is a push notification that helps to interact with customers and become an integral part of their lifestyle cycle. Statistically, it shows 50% higher open rate and delivers messages in real-time. All comes together, it scores over promotional content and e-mail newsletter.
  2. Built in features impact purchase

    When it comes to mobile eCommerce app development, our engineers provide native development, both for iOS and Android apps which mean to have a custom app for every device. This approach ensures not only better performance but also access to all inbuilt features of a device like GPS, calendar, microphone, camera, etc.

    Such features help to provide more advanced communication and exciting experience while using your application. For instance, you can use a calendar to set up the day of sale right on the user`s smartphone or use access to a camera for a virtual fitting room.
  3. Native app boosts the usability

    If you create an eCommerce mobile application due to all platform guidelines, it will enhance user experience decently.

    Based on The App Solutions experience, eCommerce native apps help to cut about 2-3 steps before purchase.

    Also, an app compared to the mobile version website allows having high-resolution visuals, animation, and great navigation.
  4. Smart way to collect consumer`s data

    A mobile app for your online business helps to collect and analyze user`s data to find out insights of consumption preferences and buying habits. Also with an app, you can inform a user about latest news based on his interests.

    The App Solutions together with our partners Softcube provide a sophisticated big data service that includes site content analysis, user behavior, and retailer`s business logic.

    This technology helps to increase conversion up to 7-12% from the same traffic. 

  5. Faster, easier and more secure payments

    Our eCommerce mobile app development company recommends all customers to use inbuilt secure payment options of devices.

    It is undoubtedly much more convenient for the user to keep all account details in the app than to make them fill in the form over and over again. And only the mobile app can provide a proper level of information security.

    Another option to protect your user`s credit card numbers and another information is to use Touch ID Technology. Now the purchase in your mobile shopping app is at the distance of one fingerprint.
  6. Increase customer engagement and retention

    Offline stores have little to do with a client between two visits in the shop but with an app for your online shopping business, you opportunities are boundless. You can increase impulse purchases by notifications devoted to special events or anniversaries and the integration of gamification mechanics.

    During a holiday season in the USA about 40% of all eCommerce purchases are made on a smartphone. Compared to this fact, a few years ago this amount was only about 25%.
  7. Build up a social capital

    In your mobile eCommerce app, you can link all social media resources of your business and bring them to the entire communication with a customer.

    Also, users are more likely to listen to the reviews of their friends and the social sharing works on your business even better than a shop assistant.

How to develop an eCommerce mobile app everybody going to love

The necessity of the mobile app for eCommerce business seems to be obvious. But like any other tool, the mobile application requires its particular settings. In this case, crucial for the success may be the design that can either win the hearts of all customers and make them loyal to the brand, or distance them from your business by its inconvenience.

The cost to build a mobile eCommerce app consists of the lion's share devoted to the functional UX/UI design.

Here are some tips that should be taken into account:

  • Clear UI and multi-functional navigation One of the fundamental challenges for eCommerce app is to create a straightforward and clear navigation so that shoppers can find what they are looking for in a few steps. The basic idea of deliberate UI design is to reduce the number of actions before purchase.
  • Easy purchase design Customers evaluate the convenience of store according to how easy it is to make a purchase. One extra action, and instead of ordering you will receive a bounce rate. So pay particular attention to your online shop`s cart.
  • Effortless signup Once again about the convenience and minimizing of user`s actions. Don`t make your shoppers fill in all that annoying signup forms. Instead of this provide an option of connection with social media or simply let them skip this step.
  • Call to action buttons Use a call to action buttons to increase conversion. There is no only one perfect way to set up this feature, so don`t be hesitate to test its logic, design, and text, measure results and optimize it over and over again.
  • Instagram photo feed Use the power of Instagram feed for your online shop. Create content hat is suitable for this platform and integrates your product to the customer`s newsfeed.
  • Thought-out user scenarios Also, our professional UX/UI designer team ensures projects with thought-out user scenarios that help to modify user`s behavior in the application and set up the whole workflow in the way to reach the highest conversion. To achieve desired business scores we provide A/B testing and measure results with Google Analytic and Google Tag Manager tools. After that, we pick that user`s scenarios that show more purchases.

Advanced eCommerce mobile app design trends from The App Solutions design team:

  1. Video content

    Use video content for spicing up your product description. You can demonstrate the product through video from the fashion show, set up the live streaming or provide 360° for a more involving experience.

  2. Augmented reality

    AR offers great opportunities for eCommerce and online promotions. You can create virtual fitting rooms or embed virtual objects in the original interior. And anyway, AR is an easy way to create a memorable, emotional communication, which perfectly translates the value of the product and brand, using all capabilities of mobile devices.

  3. 3D effects

    Combine augmented reality to the 3D technology to provide your customer an exciting experience of the interaction with product right in your mobile shopping app. This model is perfect for those goods that users prefer to try before buying. For example, an opportunity to try glasses and check if they fit well both in face and profile will work much more efficient than a static picture of a product.

  4. Multi-touching effect

    When we buy something in an offline store, we have an opportunity to touch, try, and examine the item. These exact feelings are usually conveyed with the help of high-resolution pictures and maximum zoom that lets you see the texture and other characteristics of the goods (natural cracks in the wood, leather porosity, texture, fabric, etc.). Besides that you can add an extended experience with a 3D Touch technology for a more advanced experience.

Must-have mobile app metrics for your eCommerce business

There are quite a lot of differences between the way shoppers make purchases on the web and in the app.

First of all, mobile app analytics for eCommerce is about installs, then converting installs to repeated application usage and purchases.

Every action in each stage can be measured and analyzed to optimize the process.

Here are the key metrics for the eCommerce app:

  1. Tracking installs

    It is critical to understand the source of installs and evaluate the efficiency of the advertising channels. Naturally, the more users have your application on their smartphones, the more sales you have.

  2. Bounce rate

    It is of vital importance to control this indicator. It shows the point where the user decides not to continue the purchase. With this information, you can fix the problem and gather more shoppers into your funnel.

  3. Retention

    Retention rate is the ratio of the number of retained customers to the number of lost customers. To make your customers visit an app more often, you can use such tools as push notifications, e-mails and remarketing.

    There is also another essential metric that shows the opposite meaning. “Churn rate” shows the number of users who don`t return to the app.
  4. ARPU

    Average revenue per user shows the cost you win from the user that have made at least one purchase in your mobile shop.

  5. MCF report

    Sometimes users start to purchase in the app and continue it on the website and vice versa. Naturally, all this can be measured and optimized by multi-channel funnels of Google Analytic tool. It helps in understanding the mobile app customer journey and gives a clear picture of real application performance.

    MCF-reports are generated from conversion paths. That is the history of interaction (clicks or conversions), which led to a transaction. By default, it records data for last 30 days, but this value can be varied from 1 to 90 days.

    The Assisted Conversions report shows how many conversions were started, continued and completed in each channel. You can also get statistics on the value of these conversions.

Conclusion

The importance of mobile applications for business is increasing every day. With the technology development, the process of buying through the mobile app is becoming more convenient, fast, secure, and able to give a new experience to the user.

Even if don`t rely on the mobile application as on the main sales channel, it could become an important part of your sales ecosystem and can increase conversions in other channels.

Recent studies show that users are more loyal to the brand they communicate via a mobile app than via a website from a mobile device. That`s mean that your eCommerce mobile app users will show more loyalty and trust that you can converse in higher ARPU compared to a website.

Anna

Author