Mobile Apps in the World of Enterprise Software: Where Do They Fit?

Isn’t it a great achievement to launch a hundred applications for employees? However, according to the recent study that looks into this sphere, a better deployment strategy is based on targeted and small launch, regarding the fact that companies find enterprise application development too expensive.

The findings also found some obvious facts, such as that IT and technology organizations are leaders among mobile enterprise apps producers, and that applications that encourage and support those who work in the sphere of marketing and sales are widely used. Thus, they have also found an interesting fact: the best and the most successful launches were made in the organizations that limited the amount of apps to one or two for a small group of workers.

Where the applications are?

It is quite natural that Technology companies are moving ahead with mobile applications. There are more than 25% of organizations that utilize mobile apps. After them goes the IT sphere (11%), consulting (11%), public sector (11%), finance (8,5%), healthcare (7,5%), and mass communications (6,5%).

Most of these applications were developed for such roles as sales marketing, field services, HR, IT utilities and office productivity. Launching mobile applications for enterprise lead to even more applications. Some companies have really big app portfolios that contain more then a hundred of them.

Where the applications are going?

Rebecca Wetteman, vice president of research, enterprise applications at Nucleus Research, says that the pulled down prices for app development changes the entire policy of the creating and utilizing process. The lower cost changes what exactly is made, for whom it is made and how long it is going to serve. This also is related to the new concept of  “single-use application”, she claims, which is expected to appear in 2017.

"The decreasing price for mobile applications also means that I can start one for a promotion or an event, because the cost is low,” she says.

Another turn she expects in 2017 is focus on the tablet features and applications since more and more companies send their employees on the road with tablets which are more convenient to use than traditional laptops.

The other predicted change is more communication – extending video, voice, text messaging, etc. These apps will be dedicated exclusively for employee contact and communication. Moreover, the productivity applications will also develop within themselves allowing even more opportunities to access a lot of databases and sources from any place.

Of course, these applications that allow communication and data access are amazing, and apps are conquering companies becoming mandatory to have. Today you will hardly find a successful and large company that ignores the convenience of enterprise-oriented apps. Applications are touching not only IT and Technologies spheres, but almost every industry under the sun somehow utilizes mobile applications. There is no such CIO who do not think about the ways of encouraging and enabling their employees.

Applications are touching not only IT and Technologies spheres, but almost every industry under the sun somehow utilizes mobile applications. There is no such CIO who do not think about the ways of encouraging and enabling their employees.

 Dmytro

Marketing Manager