How to Do App Store Optimization

The cellular marketplace today is constantly developing, becoming one of the fastest growing and innovative markets. But when it comes to all those apps, terms, store, mobile and other similar things, it can seem a little bit difficult to understand how all those pieces come together. Proper optimization of the app store is the key to success.

READ ALSO: 10 tips to make your app look cool in the App Store

But even if your app is really good, it’s still very easy to get it lost among the thousands of others available. Below you can see some tips on how to better optimize your mobile, apps and the store so these all can be involved in a successful marketing strategy.

General Concepts

The main idea of an app store optimization is to make the app more visible for the end customer. The client should see your app among the first customer search results. As it happens with most search engines, if you’re not seen on the first results’ page, the chances of being visible drop significantly. Visibility is the core point here: the more users can view your app, the more purchases and downloads you’ll get.

It was noted by Google that the most of the apps were downloaded and installed after they were found in search engines. To become sure that your app is properly shown in the search engine results, it is important to do a careful review of keywords and other related factors.

Mobile, Apps, Keywords & Store

As it was mentioned before there are thousands of apps available on the mobile marketplaces today. You have to stand out. The first thing you should pay attention to are keywords. These help the search engine to note your app. The main keyword that describes the app should be a part of your app’s title.

Spend some time to explore the common search terms before specifying the name as changing it later can negatively affect your branding. The other keywords can be used for overall terminology and product description. And even after the app is already released, make sure to proceed with the research in order to update the keywords according the target market’s research habits. This will let you keep the highest positions in the search results.


Despite the fact that you can’t control it, the high number of downloads can become an awesome marketing tool. Make your app a celebrity by highlighting the total amount of downloads in the description of your product. Being popular, your app will easily attract the new customers.

Get Positive Reviews

postive reviews

Sometimes these are difficult to control but high ratings play a significant role. Each time you search for something on eBay or Amazon, your opinion about seller’s reliability and the product’s quality is based on the amount of 5-star feedbacks the seller has.

Another step is to look through accounts of buyers that purchased the product from this specific seller. The total amount of downloads is important, but positive feedbacks along with generous reviews can do wonders encouraging users to buy your product. So, each time you sell something, subtly ask your customer to leave a feedback or at least rate you.


Be prepared to spend enough time to build a high-quality optimization plan for a successful app store. You’ll have to adjust your app’s keywords and description regularly. Sometimes you’ll have to revise the keywords you use, making them more adjustable for search engines and your target market. Actually it’s almost impossible to make the first set of keywords optimal.

That’s why it’s very important to be ready for constant changes in trends as well as to the regular slight changes in descriptions in your app store. Keep in mind that your time is important, but the results are even more important. Try to not to make your app one of those thrown onto an app marketplace without any strategy in mind. Your sales can be significantly reduced because of no effort being put in optimization. Track every sale’s rank and respond regularly, especially when a competition arises.

Marketing as the Core Element of Your Strategy

Once you’ve drawn the customers’ attention to your product, another key to succeed is to make sales’ raise a priority. Your app’s icon should be unique and eye-catchy. The description should be well-read and explain all the details about your app. Use the keywords carefully as these shouldn’t damage the overall readability.

Add some screenshots that show general usage situations and explain your customers how people usually use your app. This will let them feel that they already own the product and enjoy its benefits. The most successful commercials allow users to discover the trial version, so they can understand the product integrity before they finally buy it. This represents a bond of intimacy before the clients even pay for it. It will be also great to include a short video that will personalize your app and explain what the product offers to its potential owner.


As you could observe, mobile, apps and store all together compose a special consumer’s marketplace. There are several key elements that make an app store optimization plan. The most important part here is optimizing the keywords in your app title and description so these can benefit to search engine results.

The other factors to consider are downloads’ count and positive customer reviews. The last ones can be used as effective marketing tools. But you can’t take a direct control over them. Deciding to do a correct store optimization plan, you should be prepared to regular updating of keywords and descriptions as these can change its popularity and let the competitors enter the market.

To become sure you are on the top of search results, you should regularly change the keywords making them current and focus on the target market. Finally don’t forget about the art of the sales. After you’ve managed to get the top position in the search results, you need to market your product to the potential customers.

A stunning icon, proper description, a couple of screenshots and short video presentation will help you to achieve the goal for sure.


Marketing Expert