The trend of geolocation has dense entrenched in the mobile application market.
Geolocation in the mobile app has opened the door for new startup ideas and has established businesses that basically couldn`t exist without this technology. On the other hand, the ability to integrate geolocation in the mobile app has brought a new client service treatment for existing goods and services and a new level of marketing strategies. In fact, it has changed the whole workflow of interaction with the consumer.
Some applications are entirely based on this technology, and even created a new niche of location-based services in the market. Others use it as an additional feature to extend the service and make it more advanced.
We have attempted to categorize location-based mobile apps. It is not as easy as it seems to be since many features are overlapped, complement each other or extrapolates attributes to other areas, thus creating a new niche. So, please, don`t hesitate to share your thoughts in the comments.
- Maps and navigation
The first thing that comes to mind when we talk about geolocation app development, a service that helps to navigate the terrain. These include Google Maps, Waze, as well as a variety of compasses, schedules of urban transport, and astronomy.
- Place annotation and recommendations
Such apps are all about places to go out and recalls from other consumers. We consistently receive a large amount of requests for geolocation app development for a startup like Yelp and Foursquare.
[The App Solutions Project for NUWBII]
- Geosocial apps
This type of apps is more about social component than geolocation. Users share content based on locations in apps like Instagram and Facebook Places. This category also includes streaming services like Periscope.
- Weather forecast apps
Apps like Yahoo Weather and Weather Underground use geolocation data to increase the usability and skip a few steps between the consumer and the product. You have such apps or widget on your smartphone for sure. There is one more interesting fact about it. Weather apps are the most leading category to which users turn on geolocation. About 65% in comparison to 38% of social networking apps.
- On-demand services
The technology of geolocation has enabled a new way to provide such services as taxi, delivery or domestic issues assistance. Talking about this category, we should mention Uber and Lyft.
- Health and fitness apps
Apps that use GPS data for tracking sports activities and patterns. Most famous of them are RunKeeper, Runtastic, and Moves.
- Lifestyle and hobbies
Apps that connect users according to their interests and lifestyle.
[The App Solutions Project for All Square]
- Event apps Event applications provide the organization of events and put together event hosts and users. One of the biggest players in this market is Eventbright.
- Travel apps
All types of apps that are required to set up a vacation or business trip. Very often they are an extension of the web version. In this niche, you can find TripAdvisor, Airbnb and a lot of others.
- Time-based and memory apps
They use information about location to remind customers about events that took place at the same spot. Check Path and TimeHop for some magic.
- Social networking and dating services
Apps that help to connect people according to their business or private interests. The niche of dating services like Tinder or Badoo has reached a huge part of the market recently.
- Local experts and real-time knowledge
Apps like Localmind or Nextdoor help to get people together in their neighborhood for social and political initiatives and connect people with local experts.
[The App Solutions Project for Que Pro]
- E-commerce apps
Mobile apps for electronic commerce business like eBay or Asos make an everyday consumer experience more fast and smart, and information about geographical location brings the new advantages for logistics and delivery. For more details check also "Do You Need a Mobile eCommerce App for Your Business?"
- Apps for offline business
Even offline business can get a profit from the location-based mobile app for their users. Firstly, it’s an easy way to inform customers and provide loyalty program. Secondly, there are indoor location technologies, which are just intended for offline stores. About it read a bit below.
- Augmented reality and games
2016 seems to be a year of augmented/virtual realities. The biggest brands lightning fast picked up this trend for their advertising campaigns and a feature of geolocation makes this experience more bright and complete. Same thing with the games.
Technologies to build an app with geolocation
To develop a mobile app with geolocation, we need two items: location services and maps.
There are few different ways to determine the outdoor geolocation with various services. We`ll talk about the most widespread of them.
All modern smartphones equipped with Global Positioning System chip inside. GPS uses the information about location and timing that satellites send from space. Smartphone needs data from at least four satellites to determine location with about 60 feet accuracy.
If the GPS signal is unavailable, we can use the information from cell towers. Mobile networks help to determine which cell uses the customer and compare it with base-stations database. This method works better in the major cities with a vast amount of cells.
Assisted GPS approach combines GPS and Cell ID tools and happens to be even more precise than just GPS by itself.
Wi-Fi determines the position of the user the same way the Cell ID does, but do it more precisely as it covers smaller areas.
There two ways to determine location with Wi-Fi. The first one is RSSI (receive a signal strength indication) that refers signals from the phone with Wi-Fi points database. The other one is used frequently visited places. It uses profiles of some locations that are in Wi-Fi networks and called wireless fingerprint. It identifies the user's position with 2 meters accuracy.
After the location of a user is captured, we use services like Google Maps geolocation or some Map Kit Framework to put it on a real map. Google Maps API`s for iOS and Android devices provide the performance of geolocation apps, including all information about the location, detailed maps, search for nearby places and other features.
Google Maps SDK for iOS is responsible for adding maps and Google Places API for iOS implements the detection of location and other advanced features. The same tools are provided for Android devices with Google Maps Android API and Google Places API for Android.
Indoor geolocation technologies
Speaking about marketing facilities of geolocation, we also should mention indoor technologies of Geofencing and iBeacon/Eddystone. Here are two interesting facts that will help you to do justice to these tools.
Firstly, according to studies, the indoor location-based market has grown from $8,12 billion in 2014 to $30,6 billion in 2016. Secondly, the amount of mobile devices per capita is on the rise from 9.6% in 2011 to 31.3% in 2016. To top it all, it is worth noting that 8 of 10 consumers prefer using their smartphones for making a final decision before purchasing in the market.
All this indicates that location-based marketing is the new step to customers acquisition and retention, so don`t miss it while planning your next marketing strategy.
Geofencing uses GPS in users` mobile devices to determine how close they are to a particular point: whether users are inside or outside the shop or they have just entered or left it. Although geofencing can be used as a way of sending offers or coupons to consumers, the operating range is much further and can be used to provide a personalized experience.
There are three types of geofencing triggers:
Based on the user's position concerning a particular place. For example, a message comes to individual users when they enter the store.
Based on the user's location about the changing data stream. For example, notification about the free parking space is sent to the user that is passing nearby.
This approach is based on the user's location about other users. For example, notification about friend`s check-in with apps like Yelp, Facebook, or Foursquare.
iBeacon and Eddystone
Apple iBeacon & Google Eddystone technologies do not deliver offers or other content by themselves. They only send out the identifiers (Bluetooth Low Energy signals, BLE), which trigger certain actions in custom designed mobile apps for iBeacon/Eddystone.
Unlike geofencing, beacons cannot determine the user's position on the map. Instead of this they use BLE to assess whether the mobile user is in the area of their performance.
Geofencing is much less accurate when it is necessary to determine the geolocation. It is usually more efficient if you need to bring customers in the market from the street or parking. While iBeacons with their ability to determine the location of the client with greater accuracy, perform better if you need services based on geolocation indoors. For example, the beacons can be used to provide more accurate navigation inside the building.
Geolocation for IoT
Geofencing and iBeacon evolution has led to a new round of the IoT development.
Currently, Internet of Things is growing fast and changes the industry landscape. It connects more and more devices inside the shop and provides superior shopping experience.
Experts predict the market increase till $1.7 trillion by 2020 and about 29.5 billion connected devices in 2020 (compared to 16.9 billion in 2014.
Geolocation and Security
There is a stumbling block, though. Geolocation technologies increase privacy concerns. A vast amount of users refuses giving access to their data as they are an affair that this information could be used to harm them. Companies have to offer valuable benefits to users from one side and guarantees for the information security from another side.
Here is some statistic about user behavior concerning security issues:
Location-based apps tend to shake up all industries and change the way brands interact with their customers online and offline. Create a geolocation app for your business and you can always deliver information and benefits to your customer at the right place and time. Gain the trust and ensure customers that their private information is safe. This is the secret ingredient of successful geolocation app.