While some mobile app developers count the number of app downloads as a method for measuring the likeability and desire for an application, the actual download count is not necessarily indicative of the app’s overall success. While high numbers painting a picture in hit charts might make it seem that a mobile app is doing well, there are other metrics to consider when it comes time to weigh the caliber of a mobile application.
When attempting to determine the desirability of a mobile app, the developer needs to take in a number of metrics into consideration in order to get a true picture of an app’s success rate. First, the developer will want to know what people are downloading the application: This will give the developer insight into what audience the app appeals to and if the mobile app is reaching its target audience.
The developer needs to examine how many people download the app, if the user opens it, and how each user is interacting with it. In fact, understanding how long a user makes use of a mobile app and the average time the user spends interacting with the app are also important figures to know. The latter information can give insight into what features in the app are appealing or not and thereby give the developer some hints about the necessary changes that can make the app even more successful.
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Other things a developer needs to consider is app feedback and comments. Knowing what people are saying about an app and if they will recommend it, helps the developer know of any potential changes are necessary as well as what features users like the most. The mobile app developer also needs to consider in what form users will be able to access the app. Will the app be free with advertisements supporting it? Will it be a lite version that leads to the purchase of the full version? Of course, offering in-app purchases is another option the developer has for monetizing a mobile application.
Mobile analytics will help ensure the success of your app. A good developer with any level of experience knows that the initial launch of an app is not the end of the story. In fact, applications are under a process of evolution and the developer continues to upgrade and perfects the app over the course of time.
With the latter notion in mind, it is easier to understand how the number of downloads associated with an app has no reflection on the app’s overall success since the number does not reflect the quality of the application or the version downloaded. Additionally, when the download numbers suddenly drop, turning to reviews and feedback may not be quite enough information for the developer to identify the issues with the app. It is because of situations like this that mobile analytics is of tremendous import.
Best Mobile Analytics Tools
Appsee is a user-friendly analytics program that will reveal the total users of an app, how many launches an app gets, and it will also reveal the average session length and if the app crashes. It also records some of the app user’s usage so you can look at the interaction and determine what is wrong with the app, if applicable.
Appsee lets you identify why a user might stop using the application, what features are most desirable, and when the user stops interacting with the application.
A complete toolkit to measure the caliber of an app. Flurry is like the Facebook of mobile analytic programs, and in the industry, the program is the standard when it comes to mobile analytics program development. The program works with Windows, Blackberry, Android, and iOS devices. The program requires you use three lines of code to start getting analytical information on an app.
Flurry is a program that allows the user to customize the program in order to measure the most meaningful metrics for the developer. Users of Flurry can find out about demographics and other important statistics so the developer can increase the success of an app.
Yes, now Google Analytics includes an app that can measure the statistics associated with a mobile application. With the app, the developer can witness user action, demographics, in-app purchase information, and more. If the developer makes a decision on how to monetize an app, there is Google Mobile available for iOS and Android platforms as well.
With mobile analytics through Google, users can find out about relevant users, traffic sources, real-time reports, flow visualizations, event tracking, exception and crash reports, and custom reports, all through a single program. The types of reports you can get out of Google Mobile Analytics include app profiles, and iOS and Android software development kits (SDKs).
Mixpanel is a mobile analytics resource supplying details on how a user discovers a mobile application, the location of the user, and details on how the user interacts with the app and for how long. Mixpanel relies on user surveys and A/B tests to generate analytic results. The user of Mixpanel gets access to custom reports revealing information on user retention and engagement.
With Mixpanel, users can access whether or not advertising campaigns are working or if the user needs to change up the way they are marketing an application. The app can even tell the developer if users are sharing the mobile app under analysis. Price: Varies, depending on the plan you choose.
Using one, a few, or even all of the above mobile analytics tools can help a developer begin to identify the real success of a mobile application. Rather than rely on the superficiality of a number of downloads count, the above programs give the developer insight into user behavior, interaction, and appealing features, but it will also help the developer find out about problems and issues with the application that require repair. The analytical programs available to developers are vital to the ongoing evolution of a mobile application and to the long-term success of the app as well.
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