Augmented Reality Retail Applications & VR Store Solutions

AR only became popular when Pokemon Go came on the scene. But even after Pokemon Go lost its prime time, the interest in Augmented Reality has stuck around. Hate it or like it, this global craze game has introduced people to using AR technology through their phone, thus introducing a new shopping experience.

Retail commerce was quick to adopt the cutting-edge technology of Augmented and Virtual Realities. These days, innovation trends are the staple of a successful retail online marketing strategy. And since the retail competition is steep, Augmented and Virtual Realities can help a business hit it big. Among other benefits, a technologically-rich approach can add value to the retail shopping experience of a brick-and-mortar store.

How Does Augmented and Virtual Reality Retail Shopping Work?

Virtual Reality has been grabbing headlines these days. However, its relative – AR – is also well-known in the retail industry. In general, brick-and-mortar stores are a great place for implementing these technologies. Augmented and Virtual Reality solutions don’t need to be money-generating in retail commerce, since the cornerstone here is the customer experience. Thanks to Virtual Reality, customers can enjoy the perks of being able to see how the chosen items will look on them.


AR/VR Retail Statistics

The Grand VieW Research report tell us about the market growth by devices:



If we are talking about the potential market shares, retail is the sixth, with an estimated value of 1.6 billion dollars by 2025:

virtual reality market size


How to Increase Sales Using Virtual and Augmented Reality Retail

Immersive & Engaging Customer Experience

Customer immersion is a new engagement. By implementing immersive technologies, you can enhance the customer experience at any offline store. Specifically, Virtual Reality allows the consumer to be deeply immersed in the retail shopping experience. It also enables retail commerce to deliver unrivaled levels of engagement with their target customers. Virtual Reality and Augmented Reality can create a one-of-a-kind shopping experience at an offline store, transforming the location into a customer-friendly space.


virtual reality immersive experience


Virtual Reality Retail Store Accessibility

Although Virtual Reality is still in its infancy in the industry, more retailers are applying this technology to simplify and customize the shopping experience. Augmented and Virtual Reality solutions are relatively straightforward in their use. As a customer, you don’t have to know nuclear physics to find your way in a Virtual Reality space. Although this technology remains shrouded in mystery to many retailers and consumers, most Augmented and Virtual Reality apps are user-friendly.

Read also: Virtual Reality Apps Development: 8 Problems to Overcome

Examples of Retailers Using Virtual Reality and Augmented Reality

Advanced In-Store Experience

Virtual Reality is a game-changer for a unique shopping experience at brick-and-mortar stores. Expansion into new tools and technologies is a proven marketing instrument and appears to be an affordable and effective way to engage retailers’ customers in a technologically-rich space. A good Retail UX also gives you the upper hand in making the in-store shopping experience even more fulfilling.

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In-Store Virtual Navigation

With a store app, customers can plan their next offline store visit. Using a navigation feature, they can get exact locations to the products they are looking for from wherever they are in the offline store. AR makes navigation a lot easier and can even provide a shortcut to the space to find the item faster.

Product Information

One of the apparent fields for applying AR solutions to a customer shopping experience is product information. Although it may seem too basic, product information is often a struggle to figure out. AR can ease this experience by offering an extended description or by comparing similar products. All of these make customer decision-making less stressful, thus adding to customers’ satisfaction criteria.


Product Search and Customization Assistance

Another potential AR area is product search. Although Augmented Reality solutions may seem a bit extra, they can streamline the buying experience by adjusting some features.

Additionally, Virtual Reality can revamp the product customization. Not only will customers choose a specific color, but they can also fine-tune some features to their liking.

Home In-Store Experience – “Try Before You Buy”

One of the most innovative applications is the ‘Try before you buy’ model. Before buying the product at an offline store, customers can virtually try the product online.

Augmented Reality solutions help online shoppers understand what they’re paying for —and how items will work for them. Such applications can be used for any online product that needs to be tailored to the online customer or experienced in another way.


Augmented and Virtual Reality Retail Examples for Housing & Furniture Fitting

Let’s face it. Most people don’t have enough time to handpick the right furniture at a store. And sometimes, the process of choosing the perfect furniture can turn into a nightmare. Fortunately, with the adoption of Augmented Reality, finding the ideal furniture online or at a store is hassle-free now.

Let’s have a look at the Swedish furniture giant that has perfected its ‘Try before you buy’ applications over the years:

Augmented and Virtual Reality in Fashion Retail

Online beauty and fashion retailers adopt modern AR technologies to stay ahead of their competitors and provide an outstanding shopping experience. With the advent of Augmented Reality applications, an increasing number of companies have embraced supreme product personalization. AR solutions offer a more seamless user experience and save time.

Immersive Product Catalog

Augmented Reality applications create the ability to visualize products in real life. They can clarify vague or insufficient product information at a store. Pop-up cards, try-before-you-buy, and product demonstration are just a few examples of AR power in the catalog immersion.


Virtual Reality Retail Stores

The other variety of the solution mentioned above is an entirely operational Virtual Reality store location. There, a graphic representation of a customer can check out new clothing pieces or any other product at a store.

While contrasting with the AR retail applications, the key component is missing right now – later on, a Virtual Reality retail Store may set itself up for particular kinds of items.

Thus, MasterCard, in partnership with Swarovski, has created a virtual showroom:


The APP Solutions AR/VR Usage Examples

At The APP Solutions, we believe that the way online customers look for products at a store is changing. AR and VR solutions are creating a brand new retail industry.

As for this industry, we see the following solutions that can be implemented with our help:

  1. VR Training Simulator – this solution is well-known in medicine. However, it can be applied in less specific areas like makeup studios to help beginners master the art.
  1. VR Shopping – we think the growing demand for tech-savvy solutions already makes the implications of Virtual Reality shopping substantial. Among other things, this can create an easier shopping experience at a store for physically challenged or older adults.
  1. AR Shopping Consultant – we think that companies should use the globalization of smartphones to their advantage. Additionally, AR solutions can solve the problem of short-staffed stores.


In Conclusion

Today, Augmented Reality, and the Virtual Reality shopping experience, are in high demand. You, as a retail person, can be ahead of the curve by making use of these technologies in your business. Although we cannot foresee the future of AR&VR in retail, we firmly believe that the best is yet to come.

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Geolocation Beacons Explained

The emergence of the Beacon system, especially Bluetooth-based, has dramatically simplified the way businesses improve engagement with customers. And as a result, it brought customer experience to an entirely new level, and with that, increased growth prospects for the companies.

In this article, we will explain what beacon technology is, how it works, and how beacons are used in different business operations.

What is beacon technology?

Geolocation beacons look like small devices empowered by a CPU, radio, and batteries. They use Wi-Fi or Bluetooth Low Energy technology to repeatedly sending identifiers to mobile devices nearby. The identifier includes a unique ID number, recognized by mobile devices. When the device user walks near a beacon device, one receives a unique beacon identifier that may contain ads, special offers, links, or perform whatever function it has been programmed. 

beacon technology explained

[Beacon technology explained]

Still, to make Bluetooth beacon tracking and sending notifications, you need user permission. 

Beacon technology for business success

Beacons are cost-efficient and straightforward solutions to deliver relevant information to customers. Still, you can use beacons to gather information about your customers and analyze it. 

With the help of beacons, you can gather: 

  • How much time a particular customer has spent in a specific area of the store; 
  • Which product section was particularly interesting for him;

Later on, this information is figured into advertising targeting that further perpetuates customer experience and improves the precision of product suggestions.

Types of beacons

The market is flooded with beacon devices that vary by size, use case, battery performance, and the ability to resist exogenous factors. The most common beacon types are:

  • Standard beacon looks like a small Wi-Fi and works the best for indoor tracking. 
  • A Portable/small beacon is no bigger than a credit card and suits proximity solutions and asset tracking. 
  • USB beacon is portable, small, and convenient to deploy and looks like a flash drive. 
  • Video beacon Bluetooth device, usually plugged to the back of the screen, is a small device aimed at delivering contextual videos and digital signage. 
  • AI beacon is empowered by machine learning algorithms to detect gestures and movements. 
  • Sticker beacon, the smallest type of beacons, are the perfect solution for asset tracking.
  • Parent beacon that looks like a big Wi-Fi router that manages Bluetooth beacon network gathers their data from other beacons, sent it to the cloud storage, and so on. 
  • A dedicated beacon is the best solution for tracking indoor activities and working in harsh environments since it is resistant to antistatic, UV, water, dust, and other exogenous factors. 

At the same time, beacons also vary on specification, including: 

Apple iBeacon, a dominant player of beacon technology. Introduced in 2013, it is one of the most commonly used types of beacons out there. They are compatible with both iOS and Android and are easy to implement in any environment. iBeacon is perfect for the straightforward UUID broadcasting of notifications.

AltBeacon is the original alternative to iBeacon introduced in 2014. From a technical viewpoint, AltBeacon and iBeacon are very similar, but AltBeacon takes a more streamlined approach to API, which makes it more flexible in terms of operational customization. But at the same time, it is a bit harder to handle because of that. 

Eddystone is Google’s take on beacon technology, introduced in 2015. In comparison with iBeacon and AltBeacon, it offers more features. In addition to standard UUID, Eddystone beacons can send URLs (which let you cover those who haven’t installed an application). This feature makes it a better instrument for engaging a new audience. 


Top 5 beacon technology uses

Nowadays, a beacon is a solution of choice for such giants as Wallmart, New York Times, and Wall Street Journal that integrated this technology into their mobile apps. 

To give you a clue on how you can implement beacon technology, below we have gathered these and other successful beacon use cases.  

Proximity Marketing

Proximity marketing in retail is the first field of beacon technology use. Retail commerce lives and breathes on, giving the customer a reason to buy something. Since the customer is already in the store, beacons can drop a nudge right on the phone and simply suggest something worthwhile. That makes them very convenient tools for delivering a personalized customer experience with minimal resources involved. 

An excellent example of proximity marketing in retail done right is Walmart. They use Wi-Fi beacons to perpetuate personalized customer experience with reasonable offers, timely reminders, and attractive discounts based on external user data:  

  • Customer’s location in the store;
  • The route sequence; 
  • Features of the area. 

This information is combined with an in-app input (most commonly – product searches). Each notification has a set of requirements, such as time spent on location, and the priority of an offer based on an in-app input. If the conditions of certain notifications are met – it is sent to the customer. 


Payments are the next logical step of implementing beacons into the customer experience. The most common two ways of implementing beacon-based technology to the payment experience are by adding it to the payment terminal and enabling payments via smartphone (currently in use by terminals compatible with Apple Pay and Google Pay services).

In essence, the beacon-based payment experience is an excellent showcase of the advantages of cashless purchases widely adopted by major retailers. Here’s why:

  • Payment proceedings are more comfortable to track and analyze (that’s good for optimization of the supply chain and the analysis of the demand);
  • Fraudulent activity is more natural to detect and neutralize (especially, in the case of account hijacking).

At this point, major digital wallet platforms, like Google Pay and Apple Pay, are compatible with beacon payments both via Bluetooth and Wi-Fi.


Event Management

Event management is the other big field where Beacon location technology may come in handy and make a huge difference. Managing events on any scale is a considerable challenge.

You need to: 

  • Know what is going on all the time 
  • Inform everybody about everything as soon as possible 
  • Navigate people through the event and remind them of scheduled events and changes to the program.

Beacons can also be used to deliver complementary content like information about the companies in a specific area or details about present and future events.

Let’s see how the SXWS festival uses beacons to improve event management. 

In their case, beacons and event app handle:

  • Registering and identifying the attendees;
  • Proximity marketing for Event Promotion (for example, “Big product unveil at Hall H in 30 minutes”);
  • Providing valuable information (event reschedule or merchandise giveaway)
  • Location Navigation (map with all relevant events marked down);
  • Social Networking (like contact exchange, etc.);
  • Exit Surveys

In this way, beacon functions allow managing events and gathering valuable insights about the audience.


Content Delivery

The perfect way of implementing content delivery to the customer experience is with various hangout platforms like cafes, coffee shops and restaurants, and the likes. Airport or railway waiting rooms are also suitable spaces for this kind of activity. 

For example, major newspapers like the New York Times and Wall Street Journal have provided certain popular hangout spots in Manhattan and JFK airport with beacon-based content delivery. Beacons sent the latest news and the most popular articles to promote the newspaper’s applications.


Transportation and public transportation, in particular, can benefit from beacon app notifications in the following ways: 

  • Inform passengers about the route schedule and current location of the vehicle (Stop AAA, some significant object nearby, etc.),
  • Manage ticket deployment in a more streamlined and effortless manner. This approach is now widely used in the New York City public transportation system.
  • Provide information such as train/plane changes or delays, and also specify weather conditions on the destination point. This approach is currently in use in the international airports of Frankfurt, London’s Heathrow, and New York’s JFK. 

The APP Solutions experience with beacon technology 

Apart from outdoor, beacons are also handy in indoor navigation. Such a beacon use case mainly concerns exhibitions, where people have a limited amount of time and massive space with numerous booths. 

beacon technology

Our recent client, an organizer of a bicycle exhibition, hired us to develop a mobile app with beacon technology to help visitors navigate in spans over 11,000 square meters. 

To bring the client’s idea into reality, we build a mobile app with integrated beacon technology and various filters to help exhibition visitors find the direction to a particular bike. 


In Conclusion

Beacon technology is a powerful tool to engage the audience and deliver them relevant information on short notice. It has many successful use cases across different industries. Thus, if you are looking for a solution to increase engagement with your office audience or make your event management app even more convenient, this solution is right for you.