TOP 10 Healthcare Trends Expected to be in 2023

The COVID-19 pandemic disrupted the landscape of several industries, particularly the healthcare sector. Besides the strain on supply chains to keep vaccines in stock, the combined effects of soaring inflation, looming recession, and severe understaffing create very turbulent weather for the healthcare system.

Although still reeling under the effects of the pandemic, the healthcare system has braced up for new modes of operation powered by technology. 2023 is expected to usher in new trends for the healthcare industry, all aimed at optimizing the quality and cost of healthcare. Healthcare is a critical industry, and the market is expanding rapidly. The value of the national healthcare industry is expected to reach 6 trillion USD by 2026. This vast market has a lot of healthcare opportunities waiting to be maximized. 

We have curated a list of healthcare trends that providers and consumers can expect in the coming year.


Trends to Watch for Healthcare Providers in 2023

The foreseeable future of healthcare and, indeed, all sectors of the economy is inexorably linked to technology. Healthcare is becoming more and more value-based, and the emphasis is shifting from the health organization to patient care and health outcomes. As such, the major technological advancements in the health industry are in line with value-based care methods.

Technology provides more efficient ways of healthcare delivery, therapy care, optimizing healthcare policies, and improving the delivery of healthcare services, minimizing the need for physical health consultations with medical professionals. 


By highlighting leading trends in the healthcare industry, physicians and users are better prepared to take advantage of the industry dynamics for optimal benefit on both ends.

Here are trends to be looked out for in the healthcare industry in 2023. 

The Use of Artificial Intelligence


AI has significantly improved every field of the economy, and healthcare is not exempted. This trend is expected to rise and evolve in 2023. Many healthcare organizations already use chatbots on their websites to support customers. But beyond that, more specialized uses of artificial intelligence, such as image and pattern recognition, natural language processing, and machine learning, will be used to diagnose and treat health problems.

AI solutions help healthcare facilities cope with staff shortage problems. With powerful algorithms, data from patient scans can be processed at breakneck speed. AI enables the automated detection of diseases through computed tomography scans. This is a huge leap for the healthcare sector. AI will be used in drug discovery and analysis, conducting and assessing clinical trials, and analyzing radiographs.


Accuracy improvements for AI technologies are ongoing; thus, AI is mainly used as a medical assistant rather than as a major diagnostic in delicate situations. The use of AI in drug manufacturing began in 2020 but will become an even bigger trend in 2023. AI and machine learning algorithms will be used for drug testing and iterations, shortening the time and cost of scientific research and discovering groundbreaking medical solutions.

Apart from the healthcare sector, AI is employed in health management operations, such as claims processing for health insurance and maintaining and updating patient and personnel information in medical facilities. In 2023, artificial intelligence in healthcare delivery will become more mainstream. The healthcare AI market is projected to reach nearly $188 billion by 2030, with an annual compound growth rate of 37% from 2022 to 2030.

Personalized Healthcare and SDOH Considerations

The demand for value-based healthcare has increased the use of personalized services for healthcare delivery. Take, for example, the concept of precision medicine, where medications and treatment routines are specially designed to suit a certain demography of patients. These groups of patients are selected based on some social determinants of health (SDOH), like age, genetics, lifestyle, locality, or risk factors.

It is understood that environmental conditions have an undeniable impact on quality of life and health. SDOH, such as food and job insecurity, housing, childhood development, social structure, discrimination, access to education and prompt healthcare, etc., lead to health disparities. Precision medicine incorporates all these factors for individualized diagnosis and quality care delivery.


The use of precise informatics technologies is vital for effectively collecting and processing patient data and prescribing proper treatment. These technologies will be secure — not compromising data privacy, and interoperable — usable by different care providers.

The market for informatics technologies is expected to reach $5 billion in 2023, no small feat for a virgin field of innovation.

One such solution is PULSE (Patient Unified Lookup System for Emergencies), an online store where patient health information can be accessed to enable efficient treatment. PULSE first arrived on the scene in 2018 but has greater applications in 2023 and the coming years.

As an advancement, personalized healthcare will incorporate genetic information from the patient, including medical history. This will assist care providers in determining the efficacy of specialty drugs and their potential side effects. This application may include the use of artificial intelligence.

The trend will also have applications in traditional healthcare services. Patient preferences will be considered in curating treatment plans, paying attention to and adjusting to the peculiar situation of the patient as much as possible.


Retail Healthcare

The number of health services traded off the counter in retail shops is expected to soar in the coming year. Hospitals are already severely understaffed and so may be under enormous strain to provide quality services for a swarming number of health cases. 

The move towards retail health care is a more convenient and cost-effective method of health care delivery and a more viable option for both the patients and caregivers, considering the current economic terrain. It can complement primary healthcare, is more convenient, and lower the costs of care delivery.


Some major retailers like Walmart and Amazon already sell medical supplies like blood and pregnancy test kits, vaccines, and injections. Still, there are specialized retail stores for nearly all kinds of regular health solutions like laboratory testing, pediatrics, first aid, weight management, eye and ear care, immunizations, mental well-being, etc. 

Retail health systems supply instant, off-the-shelf services already packaged. Thus, they are more timely, dispensing with the need for physical health appointments, more pocket friendly, and more easily accessed.

Internet of Medical Things (IoMT)


The IoMT is not about to be invented in 2023; it already exists. However, it will grow dramatically in the coming years because it complies with the trending value-based care models, not to mention its efficiency and cost savings.

IoMT includes wearable medical devices that monitor patient health conditions in real-time, eliminating the stress of continuous physical testing, thus improving the patient experience. In addition, these devices are reliable, easy to use and provide timely information.


In 2023, the use of wearable medical devices is predicted to increase. Test kits like Accu-Chek, for example, used by diabetic patients at home are basic but have laid the foundation for remote patient monitoring. More advanced wearables that will storm the health market include smartwatches that can conduct highly specialized scans such as ECGs, smart textiles for monitoring blood pressure and cardiovascular health, and smart gloves to assist patients with disease-related tremors.

These wearables incorporate sensors and processors to obtain and analyze the data within themselves, dispensing with the need for a journey between cloud and data source. This is known as edge computing technology and has several benefits for the patient, including speed and data protection.


With these wearable devices, patients can constantly be updated on their health condition, and healthcare providers can monitor them remotely using the internet of medical things (IoMT). Indeed, these sophisticated software and hardware technologies provide individualized real-time data and enable disease prevention, patient engagement, and improved clinical outcomes.

Research is currently underway to develop wearable devices suited to identify and track mental health illnesses.

The market for patient engagement technologies such as medical wearables, telehealth content, and applications – is projected to stretch to more than four times its 2021 size, from $13.42 billion to $74.28 billion by 2030.




Communication technology has come a long way, from the use of landlines to more diverse digital and universal options. In fact, communication now successfully powers an aspect of health. Telehealth or digital health uses the features of modern communication devices to provide medical services. Calls, video calling, and streaming services are ways communication can be used to provide remote monitoring and other healthcare services.

Telehealth practice gained prominence in 2021, and with the advent of 5G technology, it has soared much higher. Many traditional health organizations have incorporated it into their service delivery through online consultations, diagnoses, and prescriptions. Virtual healthcare organizations also use the possibilities of telehealth to sponsor their services. 

Case Study: A White Label Telemedicine Platform 

Telehealth is forecast to continue its upward journey in 2023 to global acceptance and gradually displace traditional in-person consultations as the years go by. China, a leading global economy, is working to incorporate telehealth in 70% of public hospitals by the end of 2023. Also, the US, a global leader in telemedicine, plans to make more off-site healthcare services available to patients. This will alleviate the financial strain healthcare providers face in running medical facilities and thus lower the cost of primary care. Other countries are also embracing the tide of telehealth and developing customized policies to deliver prompt, virtual care services as the needs arise. It is predicted that the 5G wireless technology will accelerate the universal adoption of digital health in 2023 and beyond. 




Robots are gradually altering the dynamics of healthcare. When accurately programmed, they can efficiently replace human efforts. As a result, medical personnel is relieved from routine tasks to focus on research and other non-delegable activities. 

Robotics have been used over the last few years in healthcare facilities for assisted treatments and handling specific tasks like monitoring vital signs, computing patient health information, transportation of food and medical supplies within the facility, and patient care.

Where there is a risk of contracting a disease, e.g., from isolation rooms or operating theaters, ultraviolet “C” light (UV-C) autonomous disinfection robots are the safest options for disinfecting such places.


Robots have near-perfect precision in laboratory testing, from locating the needed blood vessel to transporting, analyzing, and storing test samples. In recent years, there has been a creation of surgery-performing robots. They assist in surgery, helping surgeons to make more precise decisions. Some advanced robots even perform accurate surgery on delicate organs of the body. Certain robotic assistants help in administering physiotherapy to people with paraplegia.

Nano-medicine also involves microscopically tiny, self-replicating robots, called xenobiotics or nanorobots, injected into the bloodstream to detect and fight against genetic, oncologic, and auto-immune diseases in human cells such as tumors.

2023 will usher in greater research and advancement in the application of robotics and healthcare, for example, using drones for health supplies. The market size for medical robotics is predicted to reach $14.4 billion in 2023 and $44 billion by the decade’s end.

Interoperability and Data Sharing Among Healthcare Entities


Healthcare organizations store the health information of patients in a database. The process of obtaining such information can be lengthy and tedious, and if there is ever a need to change healthcare providers, the patients might need to repeat the process as often as possible.

However, with the interoperability and data sharing trend, medical care facilities can access a single universal database for all patient health information. This information will be stored as a detailed medical image of the human body, which various specialist hospitals can then interpret according to their specialties. This imaging method is more accurate than symptom reporting, which may exclude the core reasons for the disease.


This idea of data-sharing accords with the shift towards a value-based care delivery model, altering the approach of medical facilities from an organization-centered to a patient-centered one. 2023 will see an increase in healthcare interoperability projects with heavy government and investor support, and non-compliant facilities will find themselves swimming against the tide.

Innovative technologies like platform integration, multi-cloud computing solutions, data fabric architecture, and APIs will be deployed to enhance the interoperability of healthcare systems. Blockchain technology will also be increasingly adopted for storing health information between now and 2030.


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Smart Implants

Implants have been a very helpful solution in regenerative and rehabilitative medicine. The limitation, however, often exists in the problem of compatibility of the implant with the patient’s body system. 3D bioprinting technology is the future of creating biocompatible implants. More healthcare manufacturers will engage this technology in 2023 to provide solutions for different cases, e.g., new materials and more sophisticated prosthetics. This portends greater efficiency and even a cure for many otherwise incurable disabilities. 

The 3D bioprinting technology offers prospects for reduction of time and cost using traditional prosthetics. It provides implants and bionic prostheses, customized, functional, and seamlessly integrated with the body system of each patient. The bioprinting market is expected to rise to an excess of $6 billion by 2027.

Neural implants, too, will be used more widely in the company year, even as Healthcare companies like Neuralink have developed brain chips to revive or accelerate static brain functions. These implants are expected to enter the market in 2023. Many other health manufacturers are working to develop and improve medical implants for various medical needs, including paralysis and blindness. In 2021, a smart microelectrode array was implanted into the visual cortex of a visually impaired patient, and there was a significant improvement in vision. Thus, the technology of intelligent implants offers hope for medicine in 2023.


Blockchain Technologies For Data Protection


These technological advancements mean one thing for patients — more personal health information will be given away. As a result, new trends for data privacy and security measures will become a top priority for healthcare leaders to prevent the breach of patient and personnel data.

2023 will see an investigation into the use of data protection trends like blockchain technology. The blockchain is a peer-to-peer decentralized distributed ledger technology that records digital transactions in transparent, secure, and non-duplicable cryptograms, with the key given to the initiator of the transaction.

Blockchain technology allows patients to share and sell their health information without compromising data privacy. Overall, blockchain can improve the efficiency of workflow processes in many health systems. Every new technological advancement poses peculiar concerns for data protection. To avoid the risk of breaches, companies adopt tighter measures to ensure data privacy and security plans while handling patient data.


Apart from blockchain technology, some other methods of data protection for health companies:

  • Regular cybersecurity checks according to the rules of HIPAA or other applicable health laws
  • Outsourcing to trusted and law-compliant third parties
  • Conducting training to educate workers on data and cybersecurity principles, risks, best practices, and consequences of non-compliance
  • Maintaining standard access controls, with scheduled checks for spyware malware
  • Hiring a qualified in-house IT manager

VR, Augmented, and Mixed Reality in Healthcare



This list of trends will be lacking if we fail to mention the use of Metaverse technologies in healthcare. Augmented reality (AR) and virtual reality (VR) are up-and-coming technologies with huge potential for the healthcare industry. The market value of AR and VR technology for healthcare in North America is forecast to reach $4.64 billion by 2025.

Virtual reality technologies are paving the way for unprecedented improvements in medical diagnosis and education. By placing students or practitioners in simulated environments with peculiar use cases, they can demonstrate analytical thinking and skills in practice, gathering experience for real-life situations.

Augmented reality (AR) incorporates virtual objects into the real world. Thus care teams can interact with digital information simultaneously while attending to work in the real world with navigation tools such as voice command.


Mixed reality affords real-time association of computer-generated objects with the physical environment. With digital avatars, exact virtual representations of real-life places and objects can be made. Thus, it is possible to move across both worlds seamlessly.

MR technology is a trailblazer in that it offers prototypes for medical design and engineering. The digital avatars replace the need to have physical samples and prototypes for laboratory work. Instead, the MR technology is used to simulate an accurate virtual care setting where testing can be done.


Another application of the MR technology that has yet to be fully explored but is expected to become more mainstream in 2023 is remote surgical operations. With the use of digital twins or avatars, healthcare professionals can carry out operations across different locations. This technology is time and cost-efficient. And help in the development and iteration of healthcare products and services. 


The healthcare ecosystem keeps evolving, powered by new technologies such as AI, robotics, wearables, and telehealth systems. The shift towards value-based care will greatly influence industry trends in 2023 as health providers and the government seek to improve healthcare quality at reduced rates. Trends like virtual health systems, Robots in health, AI in healthcare, and blockchain technology will redefine care settings but also bridge the current health disparities.

Patients and the care team should know current trends to make the most of them. This article has provided actionable insights for industry leaders. With these tools, doctors and clinicians can promptly identify a patient’s health challenges and deliver care centered on these challenges. Also, patients seeking care can know the extent of options available to them without expending all their resources on unnecessary healthcare procedures. 

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Web Development: The Results of the 2017 and What’s Waiting for Us in 2018

It’s the end of the year and what a year it has been! Every day seems to bring more and more innovations. Just at the WebSummit 2017, there were over 2,000 startups that talked about the digital world and how business and approaches are transforming daily.

What were the trends of 2017 that affected our lives and what should we be ready for in 2018?

Artificial Intelligence, Machine Learning, & Robots on the Rise

Artificial Intelligence is certainly not a new word for most of us. If we think of the ancient myths and fairy tales we’ve read as kids, there were often artificial beings that were bestowed with intelligence by their creator.

The AI as we know it (or got used to, from all the science fiction books and movies as well as the current news) got a boost in the 1950s and then again in the 2000s when the world wide web started to offer a lot of the information online and the world became digitized.

The basic (speaking in relative terms here) AI example is widely used Facebook photo tagging. Image and facial recognition are a part of the AI’s machine learning features.  

In 2016, the AI started to write poetry (it was weird, speaking personally, but hey, tastes differ) and now there are also AI web designers. Molly is the Grid’s designer who helps the users create their website with the best UX and UI practices in mind and who’s available 24/7.

2017 also was the year when the first non-human woman was made a citizen. Sophia the Robot was bestowed this honor by the Saudi Arabia’s government. In one of the interviews at the WebSummit 2017, she said she was delighted but at the same time surprised that she wasn’t accepted as a citizen of the world, yet a country with strict gender rules has welcomed her with arms wide open.

Bots – Putting AI and Machine Learning to Work

Back in 2016, Microsoft’s CEO Satya Nadella has boldly declared “Bots are the new apps.” In 2017 they have started to shine, as businesses around the globe realized the potential hidden in these little powerful instruments.

What used to feel like talking to a little child who is learning a new language now feels like talking to a person. Bots are getting more personalized and provide a much better user experience, whether it’s Poncho, a weather bot who tells you the weather and shares jokes, or Dinner Ideas, a bot that helps you decide what’s for dinner based on your fridge’s contents.   

During the conversations with users, the bots learn from human language and adapt to it naturally. However, it’s both a blessing and a curse. Microsoft has learned it the hard way when they have launched a bot named Tay, who learned sexist and racist slurs from the users it talked to. Oh well, things didn’t go as planned.

Internet of Things – Business and End Users

The top four industries that adopt IoT on a wide scale are manufacturing, consulting, business services, and distribution & logistics. It can be explained because these are the industries in which revenue growth is often hard to achieve and the Internet of Things technologies can provide a competitive advantage. Just think of all the tracking possibilities now for packages via drones.

IoT Importance by Industry

From the needs and most-requested instruments, the businesses placed the most importance on Business Intelligence (BI), namely, the features like dashboards, reporting, advanced visualization, and other. The main objective that businesses place here is improved decision-making. The enhanced customer experience is also on the list of top 5.

In terms of the end-user relationship with IoT, people are getting used to the fact that you can turn on the vacation setting on your fridge when you’re away from your mobile phone or ask your Amazon Echo speaker to order you an Uber.

Static Site Generators

If we are talking about the actual web development as in websites and such, static site generators like Jekyll or Hugo certainly became the game changer in 2017. Well, okay, in a way, it’s going back to the first sites that were published in the WWW, but only much better.

Static site generators allow creating a website without a database, instead of running from files on your servers. The advantages of such an approach are shorter loading time, better security, and much easier deployment of templates and content.

It’s not ideal, however, because static sites require additional efforts to integrate real-time content (like user comments) with this type of sites. 

JavaScript and the Great Battle of Angular vs React

JavaScript is the hottest web development trend of 2017 and it will continue to capture more and more evangelists. The frameworks and libraries of JavaScript are quite flexible and powerful and currently, there are two frameworks that are like Samsung and Apple, going back and forth.

The army of React fans is almost as big as Angular’s, but we’ll see how that pans out in the coming year.

Another potentially big player in this competition is VueJS. 

SVGs Taking Over

With retina and ultra-high definition screens taking over the computers and mobile phones alike, making sure that your website or app looks great on any resolution is a must.

Conventional image formats, like jpg or png, can somewhat perform the task, but they are losing to the SVGs. These vector files are resolution independent and therefore look awesome on all devices.


Motion Design – Interactive Simplicity

Not a new trend of 2017, but it was the year of motion design gaining momentum. People crave simpler interfaces, but at the same time not at the cost of interactivity. Motion design helps to bridge these two, helping users to understand the flow between the actions using animation.

An added bonus: if it’s done properly and optimized for speed, motion design animations can make the user feel like the app is faster.

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Mobile App Development TRENDS 2016

Modern people are working and living with digital devices. With some powerful and ever-moving developments in the space of mobile app development, the products give clients great experience and convenience. Here are some of the upcoming trends of the smart age.


E-commerce market leaders in India (Flipkart and Myntra) have shut their websites and started to use mobile apps only. They have found even more popularity and demand of clients: around 95% of traffic was collected from smartphones and tablets. The mobile applications caused bigger sales. Some experts predict that this trend is going to show itself in 2016 and become the best scenario.

Messaging apps

The war between social networks and mobile messaging applications becomes stiffer. Facebook Messenger, WhatsApp app, Viber, and Telegram have more than 2 billion active users around the world. The same numbers equal to Twitter,

The same numbers equal to Twitter, Facebook and Instagram users. However, the messaging apps have higher influence and great chances to win the battle. 35% of smartphone users use messaging apps.

Security matters

In 2015 5 of 6 mobile applications failed in security tests. This is what developers were working on the next year and in 2016 this goal must be achieved. The mobile apps are strengthening their security protocols and data encryption strategies this year.

It is natural, that sometimes apps store confidential or personal information and users cannot allow any security issues within the apps.

Cross-platform on the stage

The need for all devices is a number of platforms. Today a single platform is a thing from the past since users require advanced features and functions. Cross-platform proves to make the user experience much better and developers focus on multiply platforms to keep up with the most modern trends.

User experience is important

User experience dominates in the modern marketing. Developers have to analyze user experience constantly to match the demands and know about their failures or mistakes. No matter what kind of app it is, it must be functional and effective among other apps and across all mobile devices. Developers who pay maximum attention to this aspect become the most successful.

Smooth advertising, marketing, and purchasing

Mobile apps are a perfect source of income and 2016 foretells a high level of expense on purchases made inside of the app. Apps will allow more advertising in different formats including text, images, and video. Advertising inside of the applications, paid downloads and purchases will appear in a new format in 2016.

In fact, some of these trends will change the market and will become the main drivers of the progress this year. Commerce apps will become more popular, while cross-platform apps will improve user experience.

All in all, mobile app development will make even more impact in the digital world. 

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Application Development Trends 2015

It is already well-known that trends in app development are forever changing. However, it is up to you to explore how they are changing if you are truly interested in app development. There are plenty of trends that can be found by reading through the information published in the State of the Developer Nation report from the research firm VisionMobile.

With all that can be discovered there, as an app developer or even as a user of apps, you should pay special attention to these four popular trends in app development. These were reported for the first quarter of the year 2015.

Number One: Using Swift

As an app developer or user, you know that even the newest and hottest trends can take a while to catch on. Very rarely will consumers bite onto a new idea just because it is there to be used. A rise in Apple’s Swift language is one that should be noted.

The researchers from VisionMobile surveyed 8,000 different top mobile game developers as part of their investigation. One out of five of these developers were using the Swift program after it being on the market for only four short months.

Objective-C had a jump on Swift in relation to iOS devices, and it only has a 39% usage among developers. This type of use is considered to be extraordinary as far as app development trends go.

As many as 25% of Swift developers are considered to be new to the iOS platform. This is considered to be a substantial amount. Even with this large amount of users, VisionMobile states that Objective-C is not going away.

It is predicted that most developers will have both tools available for their program. Experts say that in order to be the most successful on the iOS platform it will be necessary to understand how to properly use both tools in app development.

Number Two: The Growing Popularity of Cross-Platform Tools

It was discovered in the evaluation of app development trends that the use of third-party tools is at the highest rate ever. Among mobile app developers, 83% of those that responded to the investigation are using at least one third-party tool. These tools can be used for a plethora of developments including analytics, crash reporting, and other testing.

One of the biggest jumps of the use of cross-platform tools has occurred within the last six months. During this time, the usage went from 23% all the way up to 30%. The question for app developers is always how to choose the right tools for the successful creation of their app.

The best answer given by those that have accomplished their goals is finding a provider that is well-known and stable. This gives the confidence that they are going to be around to benefit from for a long time to come.

Number Three: Increasing Profits with Enterprise Apps versus Consumer Apps

enterprise app

No matter how popular smartphones and tablets are, there is never any guarantee that any one application is going to make money. Just because users are downloading apps faster than they are being created does not mean that just because one is available that it is going to be purchased by those looking to add to their app collection.

Trends of the first quarter of 2015 show that apps that make money much better are enterprise apps compared to consumer apps. The difference between consumer apps and enterprise apps is not even close.

Research shows that 43% of the app developers that are working on enterprise apps reach or go beyond the $10,000 profit mark each month. Those that are making consumer apps are only in the 19% range when it comes to this type of revenue.

READ ALSO: How much does it cost to create an app

Most individual smartphone and tablet users would rather get their consumer applications for free instead of paying even a small amount for them. However, businesses are willing to spend a little bit of money to make money. That is why they will spend a few dollars on the enterprise application that is going to help them be more productive and profitable.

Number Four: The Popularity of the Internet of Things and its Slow but Sure Payoff

Many developers are now investing their time and resources into the Internet of Things (IoT). This is something that does not have the quick payoff that many people are usually looking for. Over half of the developers that took part in this research project have reported that they are using the IoT on some level in their developments.

One interesting factor is that many are doing so on a side project or hobby level rather than on their actual project. The areas that have created the largest interest include the mobile platforms iOS and Android. This comes as no surprise because the popularity and sure return that these are going to bring. Areas like smart building and wearable computing markets are among the areas being used.

READ ALSO: Application prototyping

Even though IoT is still in the early stages, experts from VisionMobile say that there are huge advantages of the IoT for the developers that are utilizing it. The products that are considered to be in the highest demand have the best software. Through the process of creation, the developers involved are going to be creating more competitive products over time.

After reviewing this information, taking into account what you already know about app development, and doing a complete evaluation, it is easy to see how the mobile development market is going to continue to change and grow at a rapid rate for a long time to come.

Also see infographic on this topic: Trends in mobile industry 2015.


mobile trends 2015

The development is going to occur in all different areas including the tools available to developers, the languages, the various device platforms offered, and finally the economics related to the applications. It is essential as a developer to stay up-to-date on all the changes in developments.

Even though this can be almost as time-consuming and difficult as doing your real job, it is a must. That is why the mobile market continues to be an exciting one to be a part of.

Mobile App Design Trends 2015

Imaginative mobile apps are those that are a mix of imagination, innovation, purpose, work, and money. When developing a mobile app the developer will definitely need to consider the latest mobile design trends, as an understanding of such trends ensures the app will have all of the coveted bells and whistles other apps in the same category possess.

This year is witnessing a number of trends in the department of mobile app design. Some app design trends shared here are already in existence and growing momentum. More are still in the birthing process so to speak, yet to be formed and released for the public to experience.

Background Images with Diffuse Elements

With a diffuse background, there’s the likelihood that the elements that come to the forefront of an image are far easier to see. The diffuse background creates a distinction between the background and foreground, which is definitely a benefit one can enjoy when viewing things on a mobile device, which typically features a smaller viewing screen. What’s more, if you’ve got a call to action and you want your consumer to react, the way to do that is to ensure the button for acting on your call to action is very easy to see.

Big Images

With faster ways of accessing the Internet, the popularity of big images remains popular this year too. Large images have greater visual appeal, more impressive color, and when in good quality resolution, leave a lasting visual impression on the viewer.

Minimize the Use of Icons

Too many icons in mobile design serve to make visual noise and to confuse the app user. The icons that are incorporated in a mobile app should be minimal, easy to use, and essential: This keeps the navigation simple. A year ago long shadows were all the rage, but this year basic icons and simple line art is what’s hot in terms of app trends.

Simplified App Navigation

Users of mobile apps want to have an easy experience, one that does not prove to be irritating because it is so complicated to navigate. One of the fastest methods for getting an app downloaded, installed, and deleted is to make the mobile app less than user friendly when it comes to navigation. The mobile app needs to feature clear typography, a clean menu, and visually pleasing images as part of its essential design elements.

Developers tend to make use of things like favicons and easy drop-down sub-menus or menus that slide out from the side of the screen. Essentially, you want the mobile app to make it easy for the user to get to the content they seek and to act on what they seek when they find it. The end result is that you want the app to offer up a smooth, uninterrupted, relaxing, and friendly end-user experience (mobile ux design).

Visually Beautiful Lettering


In the days of web-only content, the best fonts one could use were of course Times Roman, Arial, and Verdana. This year it looks like there’s a growing trend for beautiful fonts. The fonts allow for improvements in the hierarchy of visual elements. Oh, and when all CAPS were considered yelling, they are now in style. Everything from logo marks to lettering from hand-lettered fonts to watercolors, lettering is now artistic and expressive in mobile app design.

Straightforward User Interfaces

Last year a mobile app was bound to sport shadows, embossed elements, 3D features, gradients, and other visually attractive, eye-catching components. This year however the trend is really about creating something visually pleasing while leaving all the ostentatious elements behind. Developers are striving for a clutter-free design.

A Gentle Color Mix

A subtle blend of colors is what’s in this year for mobile design trends. Neon greens and reds are a thing of the past. Today’s preferred mixes include a mix of gray and mauve of beige and blue are in colors this year. Additional colors that will be cropping up in the apps developed in 2015 include Strawberry Ice, Aquamarine, Toasted Almond, Custard Yellow, Scuba Blue, Tangerine Orange, Lucite Green, and Glacier Gray.

Surreal Elements

Bringing together elements of the imagination with the elements of the real-world: It’s a trend that technology supports, and one that will continue throughout 2015 in mobile app designs. One look at the work of Magic Leap, whose mission is to bring a bit of magic back into the world, and it’s easy to see how the imagination/fantasy and realism can be united.

The Return of Skeuomorphism

Skeuomorphism is appearing in more apps and allows the developer to bring an extra level of realism to an otherwise two-dimensional product. With Skeuomorphism 2D and 3D effects are entirely possible, thereby making apps more engaging and visually enticing.

Don’t Forget the Social Media Elements

Facebook, Twitter, and Google+ integration is a given when it comes to a mobile app; that’s if the developer wants the app to be remotely successful. With social media integration, users can sign in using their favorite social media outlet. Users of apps appreciate the ease of app sign up when social media buttons are present.

Wearable Technology

The birth of the Apple Watch will undoubtedly have other designers looking to create apps suitable for the smartwatch as well as other devices that will appear on the market in terms of a competitive device. It’s imperative the mobile app developer remain in touch with the latest industry trends so that design practices can be modified to meet the demands of the industry.

The above-mentioned trends in terms of mobile app design are just a few of the many changes in the mobile app development industry. If a developer integrates the hottest, coveted trends, there will be little difficulty in ensuring the longevity of any app created. Just remember that 2015 is the year of easy colors, simple navigation, social media integration, and beautiful lettering with a diffuse background, and you’re bound to develop a visually pleasing app that will earn you plenty of hits and downloads.

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mCommerce trends in 2015

When Apple Pay was launched in October 2014, that’s when m-commerce had come of age. The Apple Pay was part of the iPhone 6’s innovations, which brought together point of sale (POS) transaction processing with Near Field Communication (NFC) technologies. Essentially, it was with the iPhone 6 generation that a mobile user could touch his or her device to another device with NFC technologies in order to make transactions in a brick and mortar store.

It was the first time a mobile device could be used as a credit card, and it was the moment Apple entered into the realm of transaction and payment processing. As m-commerce quickly evolves, more big-name brands are looking to get into online payment options, including the likes of Amazon and Google.

The year 2015 has ensured that more and more people are accessing the Internet with mobile devices. In fact, the desktop computer is quickly becoming a less coveted item as mobile devices are heralded for their convenience. In the year 2014, Goldman Sachs made a prediction pertaining to mobile shopping and spending, and that forecast suggests that by 2018 will increase to as much as $626 billion.

Read also: Cost of mobile app

Bear in mind that a phrase like m-commerce or mobile commerce has multiple meanings. For one developer it may refer to in-app purchases, to another it can refer to premium apps. For someone else, the term m-commerce can suggest touch device technologies or a mobile POS allowing users to pay for something with their mobile device. The categorizations for m-commerce are myriad. There are, however, six key categorizations in the realm of m-commerce. The top six categorizations are as follows:

  • Coupons sent digitally to consumers for use in brick and mortar establishments.
  • Response when buyer users a website to buy products/services (Mobile Optimized).
  • Retail Point of Sale (POS) mobile payment solutions.
  • App Only Purchases on Mobile (e.g. Square or Uber).
  • Social Media Purchases (In-App) (e.g. Twitter/Facebook).
  • Mobile Access to e-commerce website online.

Mobile Devices and In-App Purchases

Mobile users commonly make purchases when using an application: This is the foundation of in-app purchases. Nevertheless, the amount of app that people are interacting with has reached its peak. This means that Facebook is one of a select few that can pull off the development of its own payment system. Thus, social games and their developers may be more reliant on Facebook credits or other options in order to bring in money from gaming applications. Bear in mind that it doesn’t really mean that there’s a challenge against the position of Google Wallet.

Starbucks has jumped on the payment processing bandwagon too, and the company created its own m-commerce platform as an addition to the company’s already existing infrastructure, thereby presenting the loyalty point and transactions via a mobile phone in a useful package that mirrors and complements the company’s offline experience.

Of course, Amazon is an Internet giant in sales so it’s no wonder the company has its own payment processing solutions. What this all means for the app developers throughout the remainder of 2015? There are plenty of viable, outstanding, and trustworthy payment options that can be integrated into m-commerce apps where customers are already participating with one of the big name providers in pre-existing payment processing environments. Thus, mobile app developers can create apps that reward users with things like Facebook credits or Amazon points and other related rewards.

m-Commmerce is More than Mere Shopping

The way brick and mortar retail shops operate has been forever changed by the innovation of mobile devices. Handheld mobile devices have brought an entire entourage of innovations to the retail setting and businesses are following the hottest application development trends. The gap between the physical and virtual store has now dubbed the gap between “bricks and clicks,” and businesses are doing everything in their power to make that gap as small as possible.

The methods businesses are using mobile advertising solutions include offering discount coupons that are scannable via a mobile device, making use of mobile solutions for business is on the rise. For instance, Buzztala has created a platform where users can create video reviews and/or customer testimonials for whatever websites they favor.

Social Media Marketing Remains Meaningful


And of course, for the remainder of 2015, the ever-increasing pins on Pinterest and Likes on Facebook will continue to prove important to the thee-commerce/m-commerce business. As per SocialCode’s Max Kalehoff, there are businesses out there that are spending budgets that are the size of television scale advertising budgets, and it’s all for the purposes of social media marketing. In fact, there’s little doubt that social media marketing will soon match the costs of other more costly forms of advertising.

Mobile Websites Are Powerful Business Tools

While mobile devices and Internet access through such devices is on the rise, that’s when a business owner would be wise to establish a mobile site for the consumer as a powerful business tool. If the business owner has a website online and a mobile-friendly site, then that’s like killing two birds with a single stone, and it will allow the business owner to capture the attention of consumers from two avenues instead of just one.

Credit Cards Through Mobile Devices

NFC technologies are changing the way consumers pay for goods and services, and businesses need to adapt in order to maintain consumer loyalty. Many smartphones are fitted with NFC chips, which allow for banking information and payment to be processed when scanned on a special reader.

This type of POS processing is different than credit card purchases, as it allows for the use of interactive payment processing as well as alternative services. As per David Marcus, the PayPal president calls the service Money 3.0. Is it possible that the latter service becomes pervasive this year? Or will rival options come to the forefront, like Apple’s iBeacon or Beacon by PayPal, both of which are dependent on Bluetooth® technologies?

New Innovations on the Horizon

The mobile app world is evolving at a rapid pace and as such there are new and promising applications on the horizon. Take for instance the usage of Biometrics where retina scans, fingerprint scans, and voice recognition are revolutionizing the way people identify themselves via mobile transactions.

The newest mobile app novelties are bound to shape the way businesses conduct business for years to come, both in e-commerce, m-commerce, and physical realms.