What is the difference between UI and UX design?
The main difference between UI and UX lies in their sphere of realization. While UI UX design stands behind meaningful and engaging user experience and memorable general impressions, these two aspects are separate elements of mobile application design that are equally important to the product's success.
Thus, UI is responsible for aesthetics and interactivity, devising brand-aligned and user-centric visual elements, micro-interactions, animations, navigation menus, iconography, typography, and graphics. UX (user experience) focuses on the user's journey, experience, and overall impression to ensure visitors find what they are after.
Does UI/UX design impact user engagement?
Using well-elaborated, user-centric, brand-aligned UI/UX design for conversion is a time-proven marketing strategy that works across niches and markets. Customer experience directly impacts users' engagement, trust, and commitment to the brand.
With an intuitive interface, streamlined navigation, memorable user experience, and personalized interactions that resonate with the target audience, companies ensure their visitors stay longer in their applications, discover products, get crucial data for decision-making, build trust, and increase their satisfaction with the product.
Can I order a UX audit without a full redesign?
We are happy to work with you on whatever project or task you have. Need only UX audit services without a full redesign to understand what is happening with your users? Great - our skilled UX consulting squad is here to help.
We will conduct a fully-fledged, comprehensive, and well-rounded inspection of your product, niche, competition, and target audience. We will collect and analyze bounce rates, conversions, clicks, and other essential quantitative data to identify the strengths and weaknesses of your approach to user experience.
How long does it take to complete a full UI/UX design project?
Every UI/UX design project requires time as we must complete several crucial testing and deployment stages to ensure the product meets your requirements, business goals, target audience's needs, and Web and coding standards, laws, and regulations.
Depending on the project's scope, core functions, and resources, it might take anywhere from a few weeks to several months. Thus, a simple static website or mobile application requires at least one month, whereas complex projects may need three to six months.
What is your UI/UX design process from start to finish?
We adopt a systematic and iterative approach to UX UI design to ensure top-notch results and high-quality user experiences aligned with the brand's mission, vision, KPI, goals, and target audience. It encompasses several key phases:
UX Research. We dive deep into your industry, competition, target audience, and brand's vision, mission, personality, and short- and long-term goals.
Analysis, planning, and goal and deadline setting. We define the ideal customer persona, create a journey map, and devise a strategy.
Wireframing, prototyping, and design. We hand-craft visual style guides based on brand identity and concept to create layouts, interactive prototypes, and designs.
Test and iterate. Relying on our design expertise, we conduct QA and usability testing, gather feedback, and iterate based on real data to craft a design and perfect it from various angles.
Deployment. We provide a finalized design with documentation, a style guide, typography, iconography, and visual materials.
Maintenance. The ongoing design process requires timely improvement for ensuring the final products keeps up with mainstreams.
During every phase, we closely collaborate with our clients to get crucial feedback for moving forward effectively.
Do you offer mobile-first and responsive UI/UX design services?
Yes. We offer a wide range of mobile UI/UX design services, as we perfectly understand the importance of your digital products being compatible with users' technical environment, which in over 60% of cases implies mobile phones.
Along with a mobile-first approach, we also ensure your app experience stay responsive and look, work, and behave great across multiple screen sizes to ensure your brand message is correctly delivered to your target audience regardless of their device or limitations.
Check out our comprehensive list of UX services to meet your specific requirements with hand-crafted detailed design that enhance user interaction with the brand.
Can I hire your team just for the discovery phase or UX consulting?
Yes. We are happy to help you with the most critical stage of every design project – discovery, during which we conduct thorough research and brainstorming sessions to understand the problem and user's pain points, preferences, and expectations, getting all necessary information and relevant insights to determine the context and scope of the project, app development and digital solutions.
Take advantage of our professional UI and UX consulting services to get a solid data-backed foundation for your future project.
What tools and methodologies do you use in UI/UX design?
While we keep our pulse on modern techniques and approaches, we still prefer to use time-proven and reliable UI UX tools and methodologies that allow us to create products compliant with web standards, coding standards, accessibility, and laws.
During our workflow, we adopt the best practices from DT, UCD, Color Psychology, or GDPR, use the comprehensive Adobe design suit, OS-specific instruments like Sketch, or task-related ones like Marvel, Framer, or Azure.
Where can I see your past UI/UX design projects?
You may find our past UI/UX design projects in the portfolio section of our official website. We have covered an assorted collection of our works to demonstrate our ability to pull off concepts of various scales and for different industries and market segments. Use our handy filtering system to find projects that fit your idea.
As we cannot fully detail every work, we advise you to contact us directly. We will be happy to provide you with comprehensive and accurate information about the challenges and solutions we used to emerge victorious.
How do you test and validate your UI/UX design solutions?
QA and user testing and validation are the final stages that we are highly devoted to, as during them, we might surface unexpected inconsistencies or identify weaknesses that must be eliminated to ensure the excellence and perfection of the product.
Therefore, we go to extreme lengths and run the design across a rigorous multi-step routine that includes defining objectives, conducting research, testing multiple criteria and validating systems, gathering feedback through analytics and surveys, and iterating based on the collected data until we get a satisfactory result.
What makes your UI/UX design services stand out from other agencies?
Our agency stands out from others for many good reasons. First and foremost, our UI UX design and development services are diverse, so you can find help for any task, from a temporary extension of your team to a fully-fledged project.
Second, we have a talented pool of specialists who constantly upgrade their skills and prove their professionalism through certifications.
Third, our design team excels at polishing every detail. All our products are based on the best practices and methodologies, meet high web and accessibility standards, comply with laws and regulations, use top-notch security measures, and align with the brand's vision and mission.
Finally, our clients can rest assured that from our collaboration, they will get an app design that drives results, elevates your brand's digital presence, provides an exceptional customer experience, meets user needs and business goals, and ultimately empowers business growth.