Our guest today is Prabha Dublish, Senior Product Manager at Grow Therapy. She's doing some very important things that are hard to overstate. It's making mental health care more accessible through technology and helping women of color make their way into the product.
Dublish's example was her mother, who was involved in nonprofits, so board meetings were something that little Prabha took for granted. That's where she learned how important it is to help people. And how important it is to be able to speak publicly persuasively.
After completing her first university year, Prabha decides to travel to the remotest corners of India and talk to women who manage to start and successfully run businesses in the face of gender discrimination - sort of like a documentary.
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Prabha created a crowdfunding site to help these women raise funds: We built it around the Pay It Forward model, which meant that when women succeeded, they got money. They would pay it forward and give money to someone in their community to start a business with the money they had earned through the effort.
The organization came up with over $50,000 and helped over 50 women in seven different countries.
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Prabha describes her product marketing experience as follows:
A product manager is also a "center" job, but on a larger scale - the difference is the area you own. The type of skills of a product marketer and manager are similar. One of the biggest strengths of a product marketer is also some of the things about user insight that are important to a successful product manager; as a product marketer, you do a lot of research to figure out what the unique values are that we have to position.
While working at Meta, Prabha changed her major from marketer to product manager when she saw many shining examples of such professionals around her. A product position came her way there on Facebook, and Prabha didn't pass up the opportunity. It was the height of the pandemic, and many people were struggling with various mental illnesses. Despite working for such a high-profile company, Prabha saw it as a start-up.
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And now, she's at Grow Therapy, which is unsurprising due to her desire to help people. The main mission is to make mental health accessible (whereas Facebook focuses on the positive) because, as we know, psychotherapists don't like to mess with insurance. So the product helps find a metric between the patient, the therapist, and the insurance terms - like a marketplace. The measures of success are conversion and retention metrics.
About the Facebook interview:
It's very important to be close to the client to understand their struggles. You can't create something that everyone will love all the time. Without a clear understanding of who you're making a product for and the critical things that need to be addressed, even in this segment of problems, it will be very difficult to create a product that solves problems.
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In health care, in particular, Prabha follows many different companies. In addition, there's a fabulous newsletter called Health Tech nerds with many great ideas for the healthcare industry.
You don't want to be someone who introduces Facebook-level processes in a B-series company, you will slow down the team, and it won't be helpful; you have to find that balance, how to add enough processes to make it worthwhile.
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The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.
Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?
Please find out about all this and more in our podcast. Stay tuned for updates and subscribe to channels.