If, in your opinion, mobile applications are exclusively for worldwide corporations and big name brands such as Bank of America or Walmart, you’re totally mistaken. Nowadays, more and more midsize, and even small, companies are following mobile application development trends. Market conditions make the businesses think that an efficient mobile strategy requires more than just a user-friendly website.
Today you can mark that the biggest part of small companies you cooperate with in your day-to-day routine and have their personal mobile application. Be it a beauty salon downtown or cozy corner coffee shop. These businesses hold the leading positions in the particular field when it comes to getting their marketing strategy to the next level.
If you’re still confused about why building own mobile platforms for business became so popular, here’re TOP 9 benefits of joining this club sooner rather than later.
1. Be visible to the clients constantly
Recent statistics says that the average American spends more than 2 hours using his/ her mobile device every day. In fact, only a handful of all mobile apps constitutes the main part of total usage. On the other hand, to find the application the user is looking for, he/she still need to unlock, scroll and glance over the device.
As humans mind record unconsciously every text, image or catchy app icon, such simple scrolling down and up can be an advantage for your business. It works – even if this process happens unnoticed.
2. It provides you with a more direct connection
It’s simple. The application always displays on the device desktop. Moreover, in contrast with the website, the app can be opened with one easy tap. To find your page in the net, the user needs to open the browser and find the appropriate URL to bookmark it.
READ ALSO: How much does it cost to develop an app
The app makes it much easier for clients to leave feedback or call you. Furthermore, all negative comments left on the site are visible for everyone. What about negative feedbacks submitted with the help of an app, they give you a chance to deal with client dissatisfaction before his/her opinion goes public.
3. Connect with on-the-go clients
The smartphone is one of the most personal technology tools we can have. Sometimes we keep it close to ourselves twenty-four hours a day, seven days a week. Statistics shows that approximately 80% of the time spent on the phone is spent using applications.
4. Create a useful marketing channel
An application wears many hats: it can give general information about your company, show prices, provide users with booking forms, personal accounts, search features, news feeds, messengers, etc. And, what is the biggest benefit of creating an app, all this info is right at clients’ fingertips. With the help of push notifications, you have an opportunity to advance even closer to a direct cooperation by reminding customers about your special sales, new products, and services.
5. Show customers that you appreciate them
When it comes to on-hand data and digitalization, in place of old-fashioned point-collection cards, provide your clients with the possibility to collect loyalty program bonuses via the mobile app. The result won’t take long, and you’ll get more downloads and more regular clients.
6. Increase your brand recognition
A device application for your company can contribute to your brand recognition. A created app is like a billboard sign: you can do with it everything that you want. You have all needed tools to make it functional, user-friendly, stylish and informative. But what your primary goal should be is to build an application that has all necessary features your client will love. At the same time, it has to be well-designed and branded.
The more often users get involved with your application, the sooner they will decide to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand for about 20 times is what will get you really notable.
7. Improve your connection with clients
All the same whether you’re selling a spa service or flowers, your customers need a resource to reach you without effort. Having a help desk or messenger in the application can change the way of your communication with the clients. For example, if you create the mobile app for your restaurant, the users have a chance to book the table with 5 clicks on your platform. No doubt, instead of phone connection the majority will choose the communication via text. Building your business model around this principle – your key to success.
8. Win the market competition
It’s hard to believe, but today device applications at the small business level are still infrequent. Because of this, you can stay one jump ahead of your competitors. Be one of the first in your area to offer an application to your clients. Be sure, they’ll be amazed by your wise and farsighted approach.
9. Cultivate loyalty of customers
One more significant reason to create your own mobile application is customer loyalty. With all this information noise around like billboards, roadside banners, magazines ads, flashing signs, coupons, flyers, website banners, email marketing and Facebook advertising we, as businessmen, slowly lose our influence on clients because there is a huge amount of commercial on every corner. On the other hand, it’s auspicious time to make a true connection with customers. It leads them to become loyal users of your service.
And last, but not least, I don’t mean that a device application will save your company. However, it can be an excellent tool that helps you stay close to the users and be a “fingertip” away all along. I hope, with all this weighty reasons, you’ll look at your phone as a perspective for a successful business management and effective client experience.