Have you ever wondered how much money does online businesses generate? The answer will impress you. According to the research, it’s $1.2 million every 30 seconds. About a million dollars are done through desktops, and another $200,000 is in mobile.

All of the above proves that running an online business is a very promising field. In this article, we are going to share some secrets and business cost reduction ideas that will help to kick-start a business.

how to start a successful online business

How to start a successful online business

At the APP Solutions, we have a vast amount of completely different types of clients. Among them are stable companies, innovative startups and those, who only break the fresh ground. Based on this experience, we have collected five proven steps that will help to kick-start the online business.

Step 1. Find a need and fill this niche

A successful business is the one that ensures customers with the unique product or service. Once you have found this insight into customer’s need, focus on it. Some tips help with this searching:

  • Try to analyze your daily work and life routine and understand what product or service could improve them. Also, you can do a survey of your friends and their network to validate an idea.
  • Check online forums for some questions and problems other people are trying to solve.
  • Make a keyword research to find some popular request of what people are searching all over the world. It would be perfect to find a common problem that has no competing solution for it.
  • Make an investigation of your competitors and try to find weak sides in their service. Probably, you could fill the demand or just can offer better service.

Step 2. Identify an audience

Once you have decided on your product, you need to understand who is precisely your customer and build the portrait of these personas. After this, you need to focus on how to target this person and deliver information about your company. Finding people who might want to buy your product is the key answer to the question of how to run an online business.

Check out some important notes about the behavior of consumers online:

  • Search is one of the most important channels so far. More than 30% of users come to the website from organic search in Google, Bing, or Yahoo. For a long-term marketing strategy, it is crucial to invest in search engine optimization.Use organic traffic running an online business
  • When building a plan for an online presence of your brand, start with Facebook and Twitter as users spent more time than on any other social network. Also, use YouTube as an additional channel.
  • For e-commerce projects, the fastest-growing channels are mobile, CPC, and YouTube. Note that in the case of CPC campaigns, you need to track data closely to control your budget.
  • Focus on bringing traffic from Facebook more than from Twitter, as the average value of on customer from Facebook is four times more.
  • Concentrate on optimizing your website for iPhone and iPad first as they bring you 65% of all mobile traffic.

Step 3. Define a monetization plan

Right after you find out how to start a successful online business, you need to figure out how the income will be generated. Create a content and marketing strategy that agreed with a promotion schedule. Also, think about special offers to engage your customers.

Step 4. Test and refine

So, the website of your product or service is launched. However, it doesn’t mean that the job is done. Having an online business means monitoring the vast amount of data and implementing improvements every day.

It is crucial to gather and analyze information about your customers from all sources and take stock of what works and what doesn’t. Try different tools, products, and services to engage your customers.

Step 5. Increase customer’s lifetime value and make upsells

Developing the client’s lifetime value should become an important part of your marketing strategy. According to statistics, about 36% of consumers are going to re-purchase again after follow-up.

The most difficult part of the process is to close the first deal. To make customers buy again, you may try the following approaches:

  • Offer products or services that complement previous purchases.
  • Create an app with a gamification loyalty program.
  • Make special offers for holidays.
  • Encourage loyal customers with even more unique offers.

Money-saving ideas for your rising business

It is worth saying a few words about costs and recourses optimization. Here at The App Solutions we always try to help clients with cost-saving.

Outsource your web and app development

Ukraine proves to be one of the best outsourcing destinations all over the world. Of course, the primary reason is cost efficiency, and the chart below is the best illustration:
Average rates for app development services
However, outsourcing app development services also carry some risks, but with a reliable vendor, you can even turn them into benefits.

Start your project with MVP

Minimum viable product (MVP) is the first release of your project that contains the only main feature.

The advantage of such an approach is that you can launch the business quickly and test the idea on the market. We have created a handy tool to estimate the cost of the project. Check it out.

Calculate app development cost for saving your money

Cost-saving customer support

Customer support is the foundation stone of any business. Good support can save the situation while the bad one can screw up all efforts.

According to the Harvard Business Review, the 5% better retention causes a 95% rise in the profit. And customer support is the tool that helps you with that.

Inevitably, excellent service costs real money. But you can improve the cost-efficiency of outsourcing customer services and call center outsourcing. Our friends and partners WOW 24-7 provide frontline, backline, and back-office support at very reasonable prices. And you as a customer save some money on the room and all facilities, but at the same time will have as many employees as you need for the moment depending on the workload.

call center outsourcing to WOW


Starting an online business is easier than it seems to be. A fresh idea is an important part of the whole undertaking, but without a sensible strategy and the team a project may not take off. So, spend time and recourses on essentials and make wise cost savings.

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