Podcast #1. Creating a Futuristic Surgical Robot

In this episode, our guest was Christoff Heunis, CEO of Flux Robotics. Educated in mechatronic and biomedical engineering, Christoff began his Ph.D. in surgical robotics. He turned his attention to rehabilitation engineering after his friend’s mother had a stroke. Christoff began researching rehabilitation devices that help patients recover by building connections in the brain, similar to how small children learn to sit, walk, and talk. The devices support the patient through this journey anew, returning to an acceptable quality of life.

Read Also: WHAT IS AI IN HEALTHCARE?

Advancing Surgical Robotics with Surgeon Collaboration

The interest in rehabilitative engineering turned into an interest in surgical robotics, and that’s how the Flux One project came about. In discussions with surgeons, Christoff found that most preferred open-body surgery to noninvasive techniques. But for the patient, the second method would be much superior because it greatly reduces the chance of blood loss and potential infections, as well as shortens the recovery period. Not to mention that cosmetically, it avoids unsightly scars.

“You don’t take the surgeons out of the loop; it is that you’re just merely enhancing their skills.”

Redefining Surgery with Magnetic Robotic Innovation

Christoff thought it made sense to create a device that would make no difference if surgeons operated with their hands or medical equipment. This is how the concept of a robotic arm emerged, which has a magnet that moves surgical instruments. A magnet can access the head, heart, and stomach and still avoid a whole operation. At the same time, the surgeon’s hands don’t get tired from work.

Read Also: AUGMENTED AND VIRTUAL REALITY IN MEDICINE AND HEALTH CARE

To develop such a prototype, the Christoff team analyzed all existing medical technologies involving a magnet – their pros and cons. There is no template to follow from a prototype to a certified product ready to be used in a hospital. It’s always cut and try. When you sit down with a team of specialists and think about how the product should look in two months or a year, very often, the vision changes as you go along. It doesn’t matter how good the product or the idea is; it’s how easy the implementation is.


“Always start at the end and ask yourself just what do we want to do, which is the point.”

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The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.

Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?

Please find out about all this and more in our podcast. Stay tuned for updates and subscribe to channels –

Spotify: https://spotifyanchor-web.app.link/e/abvcQJFW3tb

YouTube: https://www.youtube.com/watch?v=SL9CfKy5ZqM

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Podcast #2. Disrupting Healthcare Services

In this episode, we talk to Martin Högl, a true IT Healthcare professional and a father of 6 children. Martin founder of digital healthcare service providers medworx.io, giniMED, and Teamediothat connects both healthcare providers and patients. But before he got involved in developing this product, Martin worked his way up from an industrial mechanical engineer. He moved to the U.S. in 1993, and in 1999 he started a startup (it wasn’t mainstream then) in the healthcare industry on the Internet. Back then, the Internet was trendy, but enterprises still weren’t sure what the future held for this technology.

READ ALSO:

PODCAST #1. CREATING A FUTURISTIC SURGICAL ROBOT

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Navigating the Complex Health Sector in Germany

Then the company turned into a consulting business – Germany turned out to be too conservative for digitizing the health sector. Then there was a joint telecommunications project with Siemens – hardware & software as a service, which was eventually implemented with completely new partners. So Martin’s company was not only a SAAS, but at the same time, it was running this service as a telecommunications provider. All this experience ultimately helped Martin to beat 130 competitors to a contract with one of Germany’s largest healthcare companies. The nuances of doing business in Germany required Martin to create a second spin-off company.

“I can close the door, and I can leave it. And I can say: “Okay, maybe tomorrow is the next day, and we can make it happen the next day.” Sometimes it works.”

Trust, Technology, and Enjoying the Ride

Martin emphasizes the difficulty of finding a reliable IT partner because you invest a lot of money and work on a solution for 2-3-5 years; by that time, it is already out of date. According to Högl, no one believed launching a cloud solution in the German healthcare sector was possible. But Martin was able to – their solution allows them to work on a central platform rather than providing software code. Based on such a platform, Comjoodoc can deploy cloud services very fast. But the main thing was that healthcare providers trusted Martin with their personal data. The service doesn’t deal with patients but with their identities.

HEALTHCARE CYBERSECURITY: HOW TO PROTECT PATIENT DATA

Embracing Innovation and Rule-Breaking for Success

“You need to have fun, and that’s a big topic even if you’re older. I’m 56 right now, and I’m always keen on topics and the work that enlightens and drives me. And it gives me joy and fun throughout the day.”

Martin says there’s always a big difference between what kind of employee you need and what’s actually on the market. A good CTO is not only a technician but also an entrepreneur, a true rock star!

“All future CEOs who are listening to it, who dares wins, and sometimes you need to play by the rules, but to not play, you need to find the rules.”

The APP Solutions Expertise: Success Story

Case Study: A White-Label Telemedicine Platform

The client is the owner of a medical center in Berlin, Germany. After the COVID-19 outbreak, he faced the need to provide patients with a distance communication solution to decrease the number of offline visits, while enabling doctors to monitor vital patient health data and streamline communication with a laboratory. 

For his goals, the client decided to use a comjoodoc telemedicine app, popular in the German region, that includes: 

  • Two mobile apps: one for patients and one for medical professionals, developed on React Native.
  • A web application built on Node JS and Typescript. The web app also leverages Doker as app containerization technology and Kubernetes for automated deployment and management. 


comjoodoc web app
while lable telemedicine app

After working with us, the client received a white-label telemedicine platform with advanced features that took us two months.

The while-label platform brings benefits to both types of users:

Medical professionals can exchange files with patients via secured live chat, send, and receive laboratory tests in a more streamlined way. 

Patients can receive high-quality medical services in the comfort of their homes, schedule appointments with doctors, attend medical meetings online, get receipts for medication, and medical treatment plans with a daily schedule. The app also allows patients to pay for medical services online. 

***

The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.

Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?

Please find out about all this and more in our podcast. Stay tuned for updates and subscribe to channels –

Spotify: https://spotifyanchor-web.app.link/e/abvcQJFW3tb

YouTube: https://www.youtube.com/watch?v=SL9CfKy5ZqM

PODCAST #5. Empowering Expertise: How to Thrive as a Scarce Specialist in B2B

Our guest this time is Paul Norton, Health Tech Product Leader at Oscar Health. Norton’s future choice of profession could not help but be influenced by his physician’s parents. At home after work, they discussed the barriers that prevented them from providing quality care to the population. As a result, Paul grew up with the understanding that he wanted to change that situation. Our guest’s college years came during the Obama presidency and his ObamaCare program. He worked for an economist who worked with national leaders to design health care worldwide and specifically to implement the Affordable Care Act. Paul likes that kind of systems approach but realized that research wasn’t for him; he was focused on action and execution, which can be achieved through technology.

Paul’s Journey to Product Solutions

So Paul ended up at Athena Health, where he focused on strategizing and implementing products related to value-based care, where his “political” background helped him. At that time, medical institutions began actively funding digital projects, such as the introduction of electronic health records, and Paul’s company doubled in size and revenue in 3 years.

Having Domain expertise or background in something that may look slightly different from your peers can help you take on higher levels of responsibility early.

You’d think, what more could you want? But Paul continued to develop himself, earning his MBA and MPH degrees and having had time to work with a unicorn company. Norton noticed that insurance companies desperately needed technology to adequately share medical data. That was exactly what Oscar Health, a tech-driven insurer, was doing. That’s how Paul got into that company and is now the Assistant Director of Product Solutions.

Policy and Regulatory Change Creates Opportunities

The connections and people can come from all kinds of different places.

A considerable challenge is asking a healthcare organization to remove and replace its entire infrastructure. The market has been looking for more modular offerings, so Oscar is moving to a more modular strategy and is about to go to market with a patient engagement tool called Campaign Builder, a user experience you can’t get from an insurance provider. “We sort of have that fully integrated Tech stack enables that because we’re not having to sort of move data around between different systems and sort of piece things together; it all sort of layers on top of things, and it gives us a lot more flexibility with how we sort of surface data to members and providers.”

We often underestimate how policy and regulatory change create opportunities.

Any person who has gone to a doctor in the U.S. has been told that they can’t access some element of their information, whether it’s their medical information, information about the payment to a provider, or the number of times HIPAA has been misused as a reason not to share data with a person.

Navigating Complexity and Learning in Healthcare Evolution

When you look at your technology capabilities, you think about the differentiator of your offering and how that differentiator becomes more robust when the political environment changes, which is essentially a market condition.

There are three key characteristics of product ownership – curiosity, skepticism, and empathy.

You have limited resources at your disposal, and you have a lot of requests from a wide range of stakeholders, and you have to prioritize and understand the motivations. This requires significant skepticism because you often have to say no. You have to have good data skills because how else will you assess priorities?

“I’m trying to get the state of California to spend tens of hundreds of millions of dollars to create a statewide health data network and pass laws requiring it”, Paul advises, “If you’re in doubt about whether you’re right for the product manager role, ask yourself why you were hired for that role. It was for a reason.”

And also explains the difference between a large company and a startup: in a smaller organization, priorities are a problem because resources are limited, but there are also fewer stakeholders making decisions, so it becomes much easier to reach a consensus. On the other hand, in a large team, there are many more people around from whom you can learn.

Every day I learn something new, expect a huge change in healthcare, hopefully in a good way.

WATCH ALSO:

PODCAST #1. CREATING A FUTURISTIC SURGICAL ROBOT

PODCAST #2. DISRUPTING HEALTHCARE SERVICES

PODCAST #3. HOW TECHNOLOGY CAN HELP IMPROVE HEALTHCARE OUTCOMES

PODCAST #4. BOOST BUSINESS WITH ITERATION: QUICKER TIME TO MARKET, BETTER PRODUCT

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The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.

Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?

Please find out about all this and more in our podcast. Stay tuned for updates and subscribe to channels –

Spotify: https://spotifyanchor-web.app.link/e/abvcQJFW3tb

YouTube: https://www.youtube.com/@careminds4634/