From the science fiction stories, the augmented reality phenomenon has turned into technology, which finds its application in everyday life. The transformation occurred just over the past few years. The future is already here, and it is virtual.
The AR term has several definition gradations, but the essential is that it combines data from a physical world to the one that was created with digital tools. Thus, the user sees the reality that is overlaid with suitable computer-generated information. It could be a street with a virtual route on it, your room with 3D modeled furniture or your backyard crowded with Disney`s characters.
Both virtual and augmented realities provide the experience through the 3D high definition audio and video, but there is still a big difference. The VR is completely immersive and puts a user into isolated reality while the AR is partly immersive. In the world of augmented reality, your user can look around and through artificial objects of the expanded layer.
In AR the computer algorithm uses sensors and markers to spot the current position of physical objects and determine a location of simulated ones. After this technology renders the picture that will appear on the camera.
VR uses similar markers and math algorithms, but the environment is completely simulated. Once the user turns his head or moves eyes, the graphic reacts accordingly.
According to Digi-Capital fundamental “Augmented/Virtual Reality Report Q2 2015”, the AR/VR market is going to expand up to $150 billion by 2020. Moreover, the augmented reality has got the lion's share of the market at $120 billion (VR gets only $30 billion, though).
The latest market study provided by Juniper Research shows that enterprises and industrial markets are going to bite the $2.4 billion piece of pie in 2019. Compared to $247 million in 2014, the difference is quite impressive!
Because of the global technology explosion, software improvements and the preponderance of wearables, Juniper predicts extending interest in the features of Augmented Reality among businesses. Though, until the end of the decade, the adoption won't be so fast.
AR is going to change the shape of commerce thoroughly shortly. The core advantage for business in augmented reality development for smartphones and tablets is that the hardware is available, and the usage is intuitive and understanding.
In the next few years, users will be able to try on clothes without actually wearing it or to check if the furniture fits the interior (IKEA actually already did it!). And all this just with a help of Android or iPhone augmented reality app. Moreover, with future technology evolution there will appear other human sensors as smelling, touching and feeling.
Read also: How to Use Machine Learning in Mobile App?
Innovations offer new opportunities for a vast amount of markets and spheres, among them banking, real estate, healthcare, and even manufacturing. Let`s take a deep-dive into use-cases, which we as an AR development company considering the most promising ones.
Developing augmented reality Android application or the one for iOS discovers the new experience both for offline and online shopping. Virtual fitting rooms will help users choose the right size and decreased purchases returns. Same is for choosing a new car color or new furniture for your apartment. Also, don`t forget that you can use this technology for promotional campaigns adding AR on supportive materials.
You can read more in our article about AR/VR retail.
AR can facilitate and accelerate the building processes at the factory. Project managers can monitor work progress in real time through AR markers on equipment. Besides, it can save a ton of time using digital maps and plants. Pointing a device into location shows how the piece of a machine will fit the final construction.
AR in education brings truly unlimited possibilities for teaching and learning process. Additional reality provides the unique cognition path with immersive real-life simulations.
Technology gives entirely real psychological and physical experience and helps get authentic virtual experience that can be implemented in real life.
Now medical students can try their first surgeries without injuring patients, and future astronauts can get ready for the next space mission.
GPS mobile apps with AR can show tourist routes and directions to desirable destinations, translate the signs on the street, give information about sightseeing. Adding a layer of additional reality to museums ensure users with new cultural experience.
Also, there are also some exclusive marketing benefits for your business.
Five benefits of AR for marketing
Technology is unique and noticeable
For now, there are much more chances to surprise your customers and create a necessary buzz because you can give your consumers something your competitors don`t have yet.
Augmented reality gets more virality
Speaking about the buzz. The word of mouth and social sharing increase the acquisition of new customers.
AR opportunities for personalization
A chance to create something unique and thereby to express one's individuality is way more engaging than standard media content.
Content quality improvement
With AR you give users a tool for creating the content that they couldn`t do before by themselves.
Interactivity maintains the retention
Not in vain, the entertainment trend stays in leaders list. The highly exciting content motivates users to interact with your mobile application again and again.
However, the augmented reality app development cost depends on various factors. You should start your development process with very detailed documentation which assures that your AR app will meet the needs of end users.
The cost to develop an AR app consists of three components:
- The place, where additional reality should appear
- The information that the user is supposed to get
- How you're going to provide this experience
Technology that helps define the place might involve 2D and 3D image tracking and matching, face recognition, SLAM (Simultaneous localization and mapping) and location tracking. The last one also includes GPS, accelerometer, gyroscope, and compass.
The augmented reality information and the way you would add it often involve 3D model rendering and animation gesture detection. Information can be presented in any way: as a text, picture, video or audio.
To build an augmented reality for Android or iOS, there are a lot of tools for any environment and gadget. Our augmented reality app developers named six most common and convenient tools:
- ARPA SDKs
The main features of this SDK is a variable number of options for visual information such as image multi-detection, rendering engine, possibilities to provide users with interaction with an image (scaling, rotating). It also provides very useful work with geolocation services. It is commercial, but there is also a free trial version available.
Supported platforms: Android, iOS (ARPA SDKs), Google Glass (ARPA GLASS SDK), Android, iOS, Windows PC (ARPA Unity Plugin).
- ARlab SDKs
The main feature is that you can add and remove POIs (points of interests) without reference to real time. The only commercial license is available.
Supported platforms: Android, iOS.
- Droid AR
It is an open-sourced framework that provides adding location-based augmented reality functionality to applications in the Android operating system. You can find both free and commercial licenses.
Supported platforms: Android, obviously.
- Metaio SDK
Basically, Metaio has the same range of opportunities as an ARPA SDKs and also some additional features as QR and barcode scanning and both online and offline visual search. The company has been so promising, that it was acquired by Apple recently. It also has a free license besides the one you need to pay.
Supported platforms: Android, iOS, Windows PC, Google Glass, Epson Moverio BT-200, Vuzix M-100, Unity.
- Vuforia SDK
Again both free and paid licenses for features like multi-target detection or virtual buttons.
Supported platforms: Android, iOS, Unity.
- Wikitude SDK
Commercial license with free trials provides you with the same features as tools above.
Supported platforms: Android, iOS, Google Glass, Epson Moverio, Vuzix M-100, Optinvent ORA1, PhoneGap, Titanium, Xamarin.
As you can see, the number of features and tools creates a huge difference in pricing. But to estimate your project and get the exact price, you can focus on the average pricing per hour. The rates of developers start from $35 per hour, for example. You might also need a talented designer. His prices start at $25. Considering the features of geolocation, GPS, visual renders and a designers part which in many ways determines success, the very basic version will cost around $10-12K.
Of course, the augmented reality technology is a bit crude yet and still in its infancy. But we foresee its fast development and evolution because of some key drivers as an increasing number of phones and tablets and their extended functionality or increasing internet speed. Today is the best time to get started with an app that will draw your customer's attention to the product or can become a part of a brilliant marketing campaign.