If you are a firm believer in the “first impression” theory, then “picking a creative name for apps” story is without a doubt the brightest example of it.
Surely, you have one single chance to get recognized and make a favorable impression on your potential user... or opposite. Your app’s icon and name are going to provoke a particular emotion and that’s something you want to work correctly and make sure to get a response you expect.
Many factors are to be considered when selecting a good name for app. So let’s just list them and give you alltested tips and tricks on state-of-the-art app naming.
READ ALSO: Perfect SWOT Analysis for Mobile App
Start from basics
Initially, as with the entire application development process, identify your target audience and the purpose of the app you are building. It will give you an absolute ground for adjusting message to your people and making sure you avoke a desired emotional return from their interaction with your app. It’s simply that you crave different reactions from financial app users and intertainment app younger audience.
Next, you want to work your way down to what sort of images and emotions are likely to pop up in your crowd’s fantasy. That will make a great basis for designing an icon for your application. So, take time and brainstorm with your team. Pick the brightest ideas and dig further to broaden this range.
Your app’s name should serve as a lighthouse for searching engines. It should make a good and easy target to find.
One critical point here - search for various meanings of the words you are to include in the name of application. Depending on diversity of age, culture and life experience people will read your message completely differently.
Let’s say, using slanguage for adult part of your audience would create a perfect disaster right away. And you don’t want this misunderstanding, do you?
Also, you should check other foreign languages that have samilar words to your desired name. Make sure it doesn’t have any negative or offensive connotation. This is crucially important when targeting international audience.
Study successful cases
Now it’s the best time to make your research of the market. Yes, only after brainstorming your own ideas. If you start with a surfing through the topic, you might lose a creative thinking and obtain barriers instead.
So run through similar applications out there. Inspect these on the matter of emotions they are reaching to, names and designs they are using. It’s a great way to gain inspiration, right feelings, knowladge and understanding on where to go with your own app name and form.
If you’re dying to naming an app in a freaky way, than go for it. Shazam is the best example of such a strange, but successful app name. But think twice before doing this, if your functionality is really hard to describe with an emblematic title.
Choose appealing strategy
There are a few separate blueprints, when it comes to successful app’s naming:
- Basic and obvious way is a laconic title crafted out of 1 to 3 words. To be clear, Apple has no limits for the apps names at all, whereas Google allows only up to 30
- One more tecnique is to choose an app name is using two-part head, which would describe both object of your application and its’ functionality. You can think of Wunderlist or Evernote to get inspired
- The other policy is to use extra keywords to describe the goodies within your app, as well as attract added organic installs. So extended keywords usually go after the main part of the name following with a dash or a colon
- And last, but not least, method - use prefixes or sufixes like “net”, “snag”, “go” for determining your product’s features or motivating to act. Think YouTube, Netflix, SnagFlix
Every of these approaches has its’ pro’s and con’s. Stats claims that short and sharp titles work best, but it’s really more about specifics of your app, trends in the market it is a part of and your personal feeling.
Yes, your name will look catchier in numerous lists and search results with a short and slick title. But, the other side of the coin is adding extra relevant keys helps increase your search results position. The higher your app is in this list, the more clicks and downloads it gets.
READ ALSO: Google Play Store Optimization
Do not clone the name
First and foremost, your app’s name should be “one of a kind”. It’s important, because you’ll be marketed with that name all over. Take into consideration, that your desired name’s absence in Play Store doesn’t mean nobody is using this domain elsewhere on the web. So Google hard before you make a final decision.
And to complete your marketing strategy circle you want a web page with the same title. Devoted app website with a .com domain is a great addition to keep traffic streaming to YOU instead of your competitors.
You equally don’t want to mimic some most popular applications’ names - it can be even more frustrating then just a random one. Any sort of copycat - don’t do this, please. It also applies to design, styles, images and overall concepts, ok? Your clients will immediately recognize an attempt to ape someone popular.
More than that, you are risking to get serious fraud-connected issues, let’s say, with Google. Better get some primary assistance by using name generators, they will give you an idea and veriety of options to start with. But try to avoid such cliches like “I” at the beginning of the title, or “app”at the end of it. It’s becoming such a mauvais ton lately.
How to name your app is a QUESTION. It can be a creative name for apps, rather specific title, activating one or, if you go overcreative, it can turn into a bummer (just outlining a negative scenario).
A perfect application title states a desired mood first and broadcasts true value of the product. On the other hand, it’s all put together, easy to market and rank.
So without any prejudice sit and start creating your exceptional and successful title already today!
Finally it’s only your child!