Top-Rated DevOps Software Based on 2016-17 IT Reports

Every year, more and more DevOps tools appear to satisfy various needs of engineers and businesses. Effective collaboration between development and operations teams is one of the key success factors any business should consider when trying to improve performance. This article stresses the importance of careful selection, benchmarking, and ongoing improvement of the DevOps software.


DevOps Process

Since 2012, a group of business researchers has been investigating the role of DevOps in the work of more than 25,000 technical professionals across the globe. Most of the observed companies are US-based. As a result, the 2017 State of DevOps Report was obtained with the main results of the recent five years. Several factors were considered while evaluating the performance:

  • Lean management practices
  • App architecture
  • IT managers responsibilities
  • Diversity
  • DevOps transformation
  • Diversity
  • Deployment pain
  • Burnout

The basic findings proved that businesses should invest equally in their staff and DevOps tools.

DevOps Automation Tools: Recent DevOps Statistics and Findings

The study by Puppet.Com and other IT resources has covered some of the essential key DevOps tools. To understand their role, it is important to highlight the major findings:

  • Businesses with high performance significantly outperform their lower-performing colleagues. They deploy two hundred times more often, with 2,555 times quicker lead times, recover 24 times faster, and demonstrate significantly lower failure rates.
  • A technology transformation is an effective method to obtain vivid returns for any business.
  • Changing approaches to product development to try something new often leads to higher performance.
  • Key tools of DevOps are helpful in most cases, but it’s important to pick them smartly.

There are very few things businesses can do without in-depth research. As far as the main goal of this article is to uncover the best DevOps tools, we have also searched for the latest surveys based on the questionnaires fulfilled by the field experts. The choice was made once we have collected enough feedback concerning DevOps barriers and advantages. More than 50 survey completions made it possible to decide on the main features of DevOps tools as well as the top-rated tools themselves.

DevOps Adoption Up in 2016

Major Features of Good DevOps Deployment Tools

How should you understand whether your organizations would benefit from adopting tools for DevOps? Small and medium-sized enterprises (SMEs) go on adopting DevOps because of its effectiveness. According to ECS Digital, 67% of SMEs have adopted DevOps in 2017. In contrast, fewer Enterprises (47%) have done the same. However, only 11% of all enterprises reject ever to adopt DevOps – the rest are just searching for the best tools. Those who have successfully adopted the practice name better collaboration and overall performance as the main advantages of using DevOps software.

The process of choosing the right DevOps tools is not an exception. They should be 3-in-1: reliable, secure, and time-tested. While collecting feedback from DevOps engineers and practitioners, our team has decided on the features every good tool must possess. Those are:

  • Relevant and helpful functions
  • Support for several languages
  • Compliance with different operating systems (OS)
  • Reliability
  • Safety
Enterprise Adoption of DevOps

Before moving to the list of the top-rated DevOps automation tools, it is critical to say a few words about the DevOps demands of any development team.

Why Businesses Need Monitoring Tools in DevOps and DevOps deployment tools

First of all, the tools allow automating building and deployment. Let’s say an organization ABC has a virtual machine named George. It’s doing virtual builds thanks to George. The opportunity to access it distantly, break down the most recent source code, build and deploy artifacts from it makes this instrument an example of a good DevOps tool. Provisioning the servers and other “junk” takes plenty of time, so it is better to leave such tasks to the DevOps deployment tools instead of bothering personnel.

Next, it’s all about provisioning servers. It’s up to the company to choose whether provisioning or deploying to servers comes first. Anyway, the process of provisioning requires the understanding of the application’s type and the way business hosts it. Most organizations set up new services rarely. A massive scale allows adding new services frequently. As a result, such apps obtain more traffic.

Finally, the development team needs optimization and monitoring of the app performance. Most of the developers focus on the following six factors:

  • APM – code level app performance visibility
  • Transaction tracing to see what the code is doing
  • Metrics monitoring
  • Logs (aggregation, observation, and management)
  • Errors (reporting & alerting)
  • Alerts themselves (robust monitoring)

Based on these needs, it is possible to define the most popular software each DevOps engineer may try. The list you will find below includes the best instruments for logging, configuration management, safety, control, and automation.

Collaboration, Integration, Communication in DevOps

8 Examples of the Most Preferred Open Source DevOps Tools

There is no certain order in our list – each tool is equally useful.

Nagios and Icinga


Nagios is one of the first monitoring solutions ever. Thanks to the all-time expanding community of contributors who develop plugins for it, Nagios is extremely effective. Icinga is a fork of Nagios. The updated version provides an up-to-date user-experience as well as a range of new abilities. Most of the businesses who apply this tool stay satisfied with its scale and excellent performance. It is recommended to switch to Icinga in the closest future.



To continue the discussion on open-source DevOps tools, we should include this one on the list. The tool is rather simple in usage. The main purpose is to make sure that each process runs correctly and smoothly. In case there is a failure in Apache, the team can see this software to relaunch the process. Monit is recommended for multi-service architecture to handle multiple micro-services. Avoiding the problem is not enough. However, control each restart to solve problems by finding proper ways out. Just monitor the tool’s log files and stay alerted to every relaunch.


GitHub Octocat

Perhaps, it’s one of the most known and spread DevOps technologies. It is a web-based Git and internet hosting service often used for code. The tool is perfect for source code management (SCM). It also allows a distributed version control. The main features of the software include bug tracking, feature requests, task management, and guidelines for each project.

New Relic

New Relic

New Relic should be on every upgraded DevOps tools list. The tool provides reliable and integrated data for every phase of the DevOps trip. The usage of New Relic guarantees increased business agility and higher speed. Shared visibility and detailed metrics are the major benefits of this software. In case your business decided to change its current DevOps structure, New Relic may assist in transitions of that kind.



Many businesses call this one a leader in DevOps automation. The primary goal of the instrument is to control executions of repeated assignments. The main advantage is the simpler project changes integration as well as the ability to determine the problems faster. Jenkins appears in the shape of a Java-based program compatible with Windows, Mac OS X, and more Unix-like OSs. It is easy to install and configure using a web interface.

Consul is another tool that allows configuration in most recent apps that are constructed specifically for microservices. It provides internal DNS names for services. DevOps engineers who have any problems with registering names would enjoy As a result, it becomes possible to get service names instead of specified machines. The tool is convenient when working with clusters. What we mean is when there are multiple machines joined in one cluster, it is better to sign up them as one whole entity to access it at any moment without any problems.



Among all best DevOps tools, it is possible to notice Chef somewhere on the top of the list. The tool takes care of various aspects, including IT automation and configuration management. The software is known for its excellent security. Chef allows original managing configurations thanks to the variety of recipes and resources. The tool checks nodes from a single server, updating them for DevOps team. The instrument integrates with all main cloud providers.



Vagrant established by HashiCorp assists in creating and configuring lightweight, renewable, and transferable development environments. The tool has simple-to-use workflows and is focused on automation. The installation process is fast and easy. It will run on Mac OS X, Windows, and Linux. With a single command, Vagrant will combine your entire development environments to let DevOps team participants have identical environments.

See also: How and Why DevOps Benefits the Business Process

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What’s Next?

Out of all tested tools, Chef and Jenkins remain the most popular. However, it does not mean your business can’t try other monitoring tools in DevOps.

They are all a bit different from their goals, prices, and key features, but each is helpful in its unique way. Most of businesses do not support a “choose one” approach.

Thus, we recommend deciding on more than one configuration tool to meet your business goals and the DevOps team’s needs in particular.

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What Exactly is an Ecommerce Website?

So, what is an e-commerce store, and how it differs from traditional retail? The term “e-commerce” means electronic commerce, which is a bit too broad of a word for electronic trade through a site.

To be more specific, this term stands for any trade, which incorporates the transfer of data across the web with the purpose of selling or buying something. It relates to various businesses, from small retail websites to business trade between international organizations.

All electronic commerce sites have some peculiar features, yet they all employ the same fundamental functions, such as an acceptance of credit cards. Thanks to this opportunity, virtually all goods or services may be bought on the World Wide Web irrespective of time and distance.

FYI: Want to find out your web development cost? Try our web calculator.

Look at our Trendeo case for inspiration.

Why is E-commerce Important?

Electronic trade has snowballed over the past decade and is forecasted to proceed at the same level, or even speed up. Since more brick and mortar stores realize the significance of starting an e-commerce business and moving their trade onto the Web, soon the borders between traditional and electronic business will become completely blurred.

Decided to create an e-commerce site? It’s a perfect idea because internet sales are becoming more and more popular since buyers gain from:

  • Lower costs offered by websites for e-commerce in comparison with conventional retail outlets
  • The convenience of having any purchased goods at the doorstep the very same day
  • Ordering cheap goods from foreign vendors
  • The impressive assortment offered by e-commerce storefront
  • Comparison engines, which can recommend the most appropriate product or service
  • Internet auctions, where people can locate rare and exclusive items

Clothes, food, music, sales text – people buy anything online and benefit from lower costs and convenience. Once you start an e-commerce website, you’ll be able to give discounts since you will eradicate overhead (for instance, salaries and wages associated with a conventional store). These days, the convenience makes the difference! Shipping is so rapid today that once an order is processed electronically, it can usually be delivered the very same day. For instance, Amazon Prime has managed to build the entire industry around easy shopping and fast shipping.

Also, you can build an e-commerce app for a more significant impact.

Benefits of Electronic Commerce for Business

Benefits of Electronic Commerce

There are many reasons to have an e-commerce website:

  1. Lower expenses due to reduced labor, paperwork and other costs associated with conventional stores.
  2. Reduced time. A shorter period of payment, quicker delivery of purchased goods.
  3. Flexibility and better control. The capability to deal with complicated situations, clients’ profiles and an assortment of goods without the situation going out of control.
  4. Better relations with business partners. Constant dialogue between business associates leads to long-lasting relations.
  5. Better relationships with clients. Companies that need a website want to be closer to the buyers because the closer you are to the clients the more difficult it is for competitors to disturb your relations.
  6. International trade. The Web can expand any business into broader geographical settings.

How to Start an E-commerce Store?

Electronic commerce works through several steps employing the database, Internet site code, and third-party apps like payment gateway. Electronic commerce sites use an SSL (Secure Sockets Layer) certificate to protect information that’s being transferred. 

Critical information can’t be stored within the site’s database except they use the appropriate Payment Card Industry Data Security Standard (PCI-DSS).

Read our article: “How to build an e-commerce store?” to know more.

When a customer has scrolled through an e-commerce shop and determined that he or she would like to purchase, you need to have a procedure accepting the purchase. In e-commerce, it’s recognized as a shopping cart. Apart from identifying an order, this software performs a few other things:

  • calculation of taxes
  • processing of different discount prices
  • capturing the billing and client’s shipping address
  • up-selling
  • guaranteeing client’s acceptance of conditions of sale
  • creation of codes, for instance, tracking or order number and so on
  • presenting clients with shipping options
  • forwarding buyers to a payment gateway
  • redirecting buyers to the download page if the purchased item can be downloaded

E-commerce can become an extremely lucrative venture, yet you can’t raise profit overnight. Before you launch your online e-commerce business, it’s vital to perform analysis, ask questions, and make decisions on different facts obtained from your study. We hope this article can help your company make a proper decision in turning your venture into a successful e-commerce business.

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Business Process Benefits of DevOps

The modern market is a thing full of twists and turns at every corner that requires flexibility and the ability to adapt to the ever-changing state of things. “Agility” is the word that best describes what it takes to be competitive in the modern world.

You simply won’t get anywhere if you aren’t ready to adjust according to the situation and bend it to your benefit. It is true for most industries, but especially so in software development. Cue DevOps. 

If you are thinking about developing a web or mobile product, agility is the means to tangible results: speed of the work process, implementation of the new features, team efficiency, optimization of the product, and so on. Basically, being agile becomes a strategic advantage for a company and the product both in the short run and in the long run. 

It is even more apparent when it comes to an outsourcing segment where everything lives and dies on how they are able to adapt and go beyond. DevOps approach implementation is one of the means to be more flexible and adaptable thus more competitive.

But let’s begin with definitions. 

What is DevOps?

DevOps is a cross-functional approach to the process. DevOps model is a combination of two distinct parts of the software development process – development and operations (AKA infrastructure management).

Basically, it is a result of streamlining the organization in order to make it more flexible, dynamic, and ultimately effective. This streamlining was necessitated due to ever-growing, sprawling organizations that take too many resources and hold down the overall flexibility of the development team.

Devops meme, devops diagram, devops images

As such, DevOps is more of a mindset than anything else. It is about tight collaboration, being on the same page and delivering to the common goal — improving every element of the product and acting as fast as possible to the emerging situations and morphing requirements.

In other words, let’s quote Daft Punk: “Work it, make it, do it. Make it harder, better, faster, stronger”. That’s what DevOps is about.

Why is DevOps is needed?

Two words — mobility and flexibility. Customer feedback and testing is a big deal when it comes to making a good product that will outlast the initial splash. Because of that, it makes sense to adapt according to order to keep the product adequate and capable of doing its work. However, it is not exactly the easiest thing to pull off due to long iteration cycles and scaling large team to the cause.

The main task of a DevOps engineer or specialist: make sure the software works both from the developers’ standpoint as well as an infrastructure standpoint.

When you implement a DevOps culture, it enables to implement changes effectively and on time. The result — overall better product that does better business.

DevOps Benefits

Dynamic Iteration Cycle / Continuous Integration and Continuous Delivery

The biggest benefit of DevOps from a business point of view is obvious — it is all about the speed of delivery.

Due to significant streamlining and reorganization of the workflow — the very process transforms into more dynamic and efficient. That, in turn, makes iteration shorter and much more responsive while avoiding the danger of breaking things while moving too fast.

A combination of automation and thorough testing drastically charges the pace while lessening the overall workload.

Basically, it means faster moving in shorter steps i.e Continuous Integration and Continuous Delivery (aka CI/CD). As such, it allows to gradually implement small changes that contribute to the whole.

In addition – shorter iterations mean that even if there are some fails – their scope will be much smaller and that means it would easier to deal with them. The nightmarish notion that everything will break down at once is practically non-existent with this approach.

A Better Environment for Technical Scalability

Scalability is one of the top priorities for any kind of project. If the product is able to take a load and get on with it — it is a sign that it works well. If not — you know what it means. With the rise of cloud computing, it became a big deal.

DevOps implements certain practices to secure better scalability. In essence, scalability is not just what servers and networks are able to carry on — it is also the tools that make it happen.

It is important to configure the system in a flexible manner so that when necessary it will be able to increase the resource consumption and also scale it down when the load is lesser.

The thing with these tools is that they need continuous optimization — changes in server, bandwidth, and storage capacity.

See also: Best PHP Frameworks to Use 

Superior Communication: Everyone on the Same Page

One of the most obvious benefits of implement DevOps principles is a significant streamlining of communications. It is always a good thing when everybody is on the same page and every member of the team is able to contribute to the process.

Since collaboration and communication are at the center of the DevOps approach — implementation of it manages to set a much more creative environment that can positively affect the quality of the product.

For instance, streamlined communication eases getting the team on the same page. It also helps with onboarding new members of the team. It is also helpful in describing the priorities of the current moment.

DevOps automates certain routine elements of the development process and allows developers to focus on other more demanding and important elements.

DevOps Process Means Better Team Scalability

As a direct result of tighter communication — team scalability makes a significant leap forward. Most of the time, people need some time to get acquainted with the project. When the DevOps approach is implemented right, it shortens the time people need for adjustment because everything works like a well-oiled machine. 

Because of that, you don’t have to worry about the fact that you face the need to scale your team and it might break the workflow. DevOps makes this process much more efficient and easier. 

Read more about DevOps Team Structure.

Process Automation

The development process is riddled with repetitive routine tasks that just need to be done. It takes time and greatly affects the motivation of those who are tasked with such things. While important, these routines often take precious time that could’ve been used for something more important.

DevOps makes it almost a non-issue with the help of automation. Not only it creates a more efficient workflow but it also helps with keeping everything monitored and reported. It is especially important for testers who can’t afford to miss something in the sea of code.

The decrease of manual actions leads to much more time to dedicate to more important things.

Documentation / Code Synchronicity

Writing coherent project documentation is something that some businesses neglect, but at The APP Solutions, we put stress on this part of the project’s lifecycle. But no matter how good your initial technical specification is, it is often an evolving entity, especially for bigger and more complex projects.  

No matter how hard you will try to describe everything to a tee — things change when they get done and that should be reflected in the technical documentation. Otherwise, nothing will make sense and ultimately everything might fall apart. Because of that, there is a lot of backtracking and adjusting the code and documentation to one another.

How can the DevOps approach and specialists help? Due to the transparent and highly organized structure of the code — there is lesser dependence on the documentation. Everything can be understood through the code itself. Which makes tech documentation more of solidification of the fact that a herald of things to come.

The Transparency of the Infrastructure

The other big advantage of a DevOps approach is a significant clarification of the code infrastructure.

The code is what makes the product. However, the product is made by humans, many humans, sometimes they err and sometimes the parts they made don’t fit well together (despite the fact the developers are seniors and Quality Assurance people are professionals as well.)

How DevOps make the save? DevOps enables the unification of the code: it cleans the code up, makes it more transparent and easier to operate with. It also solves any emerging issue connected with the legacy elements.

On a side-note — transparency also greatly simplified the onboarding of new members to the fold. When everything is clear as a whistle, it is easier to get involved, which is a strategic advantage in terms of team scalability (see the point above.)

Infrastructure as Code

Infrastructure is what ties together numerous elements of operation — networks, virtual machines, load balancers, and so on into a comprehensive mechanism that ticks like clockwork. 

The project’s infrastructure, like the tech specification, evolves with the product and often gets muddied up over time if no specific measures are taken to prevent this. As a result, this might seriously affect the quality of performance and effectiveness of the operation. This is the case not only for cloud storage but also for dedicated infrastructure.

However, manual configuring of infrastructure is time and resource-consuming. DevOps makes it a non-issue by switching from manual interaction to programmatic and implementing several methodologies, such as continuous integration and version control. This drastically decreases the possibility of getting funny bad things in the system and eliminates the element of unpredictability.

Programmatic interaction with the infrastructure is standardized and streamlined to the essentials — there is a set of patterns the system follows. It enables testing as soon as possible which enables adjustments and fixes early on.

Another important element of the Infrastructure as Code approach is Code Review. This gives clarity of the situation and provides a perspective for the team over the infrastructure changes. This is important in keeping everybody on the same page perfectly synchronized.

Simpler Security Maintenance

Last, but far from least benefit that comes from transparency and the organized code is a vast simplification of implementing security measures.

Usually, security is the hardest element to pull off as it is always somewhat detached from the main system. This process starts from assets inventory and goes all the way through access inventory to the implementation of security measures such as system scans.

However, with the structure crispy clean accessible and most of the processes automated — it is not a big deal to keep the thing safe.

In conclusion

According to the statistics, it is clear that DevOps has lived up to all the expectations the developers had. The only thing that hasn’t quite hit the mark is the increase in income but this is expected to change.

DevOps Benefits seen or anticipated

DevOps is one of the most exciting practices of the current moment. It is slowly but surely spreading its influence over the software development industry and establish itself as a standard operation.

It is a good thing because order and clarity are amongst the things every project is striving for. That is why DevOps methodology matters and why you should implement its practices in your project.

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AdTech, Big Data, AI, and Machine Learning Conferences and Meetups You Shouldn’t Miss in 2018

Here’s the list of upcoming AdTech / MarTech, Business, AI, and Machine Learning-oriented conferences worth visiting.

It’s time to catch up with the latest news from industry insiders, set up some new connections, and expand your professional network. There is whole lotta interesting stuff going on. It’s better to know what happens when in order to get the latest insights from the folk in the know.

Programmatic I/O

  • San Francisco, CA, USA
  • April 10-11, 2018
  • Topic: AdTech
  • Website

Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else. Hear from innovators, industry leaders, researchers, and analysts on both the buy and sell-side of programmatic media and marketing.


  • Hamburg, Germany
  • April 10-11, 2018
  • Topic: AdTech
  • Website

Since 2011 d3con is the first and biggest German event about the future of digital advertising. More than 1,500 participants from the leading agencies, publishers, and service providers meet once a year in Hamburg to discuss, network, and learn at the top level.

AI Expo Global

  • London, UK
  • April 18, 2018
  • Topic: AI
  • Website

Topics covered include Business Intelligence, Deep Learning, Machine Learning, AI Algorithms, Data & Analytics, Virtual Assistants & Chatbots as well as case study based presentations proving an insight into the deployment of AI across different verticals.

MarTech 2018

  • San Jose, USA
  • April 23-25, 2018
  • Topic: MarTech
  • Website

MarTech® is for senior marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience. What’s working? What’s not working? Dial into the global digital transformation with the marketing technology explosion at The MarTech Conference!

Artificial Intelligence Conference: New York

  • New York, NY, USA
  • April 29, 2018
  • Topic: AI
  • Website

The Artificial Intelligence Conference delivers an unsurpassed depth and breadth of technical content—with a laser-sharp focus on the most important AI developments for business.


  • New Orleans, LA, USA
  • April 30, 2018
  • Topic: Business
  • Website

The Collision is “America’s fastest growing tech conference” created by the team behind Web Summit. In three years, Collision has grown to almost 20,000 attendees from 119 countries. Attendees include CEOs of both the world’s fastest growing startups and the world’s largest companies, alongside leading investors and media.


  • Kyiv, Ukraine
  • May 16-17, 2018
  • Topic: AdTech
  • Website

Ad Summit was designed for digital advertising executives to implement best practices & strategies, expand their markets and generate a new revenue stream.

Big Data: Toronto 2018

  • Toronto, Canada
  • June 12, 2018
  • Topic: Big data
  • Website

The conference will focus on technical and practical verticals including use cases around predictive analytics, advanced machine learning, data governance, privacy, cybersecurity, Smart Home & IoT, digital transformation, Hadoop, cloud analytics, and cloud computing.

Deep Learning for Robotics Summit

  • Amsterdam, the Netherlands
  • June 28, 2018
  • Topic: AI / Machine Learning
  • Website

Where AI meets the real world. Improving robotics via deep learning & creating the next generation of smart robots

Artificial Intelligence Conference: San Francisco

  • San Francisco, USA
  • September 5, 2018
  • Topic: AI / Machine Learning
  • Website

The Artificial Intelligence Conference brings the growing AI community together to explore the essential issues and intriguing innovations in applied AI. We’ll delve into practical business applications, compelling use cases, rock-solid technical skills, dissections of failures, and tear-downs of successful AI projects.

Future Port Prague

  • Prague, Czechia
  • September 6-7, 2018
  • Topic: AI / VR / Healthcare
  • Website

By creating Future Port Prague together with our visionary partners, we want to help people and businesses in our region better understand the phenomenon of exponential progression; not just the technology, but the deeper societal changes that will require a rethinking and rewiring of our business models and environments, our education systems, and most importantly our own mindsets.

Ad: Tech

  • London, UK
  • September 26-27, 2018
  • Topic: AdTech
  • Website

As we arrive in a post-GDPR world, what will advertisers and marketers have to consider in order to develop innovative, yet compliant channels of engagement? Now co-located alongside stellar industry events Technology for Marketing and eCommerce Expo, ad: tech London is here to help savvy practitioners unlock the power of the latest emerging tech, spur opportunities for experimentation, and open minds to the future.

Artificial Intelligence Conference: London

  • London, UK
  • October 9, 2018
  • Topic: AI / Machine Learning
  • Website

Organizations that successfully apply AI innovate and compete more effectively. Those who fail to implement AI successfully will fall behind. The AI Conference in New York will give you a solid understanding of the latest breakthroughs and best practices in AI for business.

World Summit AI

  • Amsterdam, the Netherlands
  • October 10, 2018
  • Topic: AI / Machine Learning
  • Website

From applied solutions for corporates and enterprises to the implications of AI on society, including ethics and AI4good, World Summit AI will tackle head-on the most burning AI issues for 2018 and beyond.

Web Summit

  • Lisbon, Portugal
  • November 5-8, 2018
  • Topic: Business
  • Website

We live in uncertain times for business. At Web Summit we welcome the people who shape the world around us. Our attendees hear from C-level executives driving change at the world’s most influential companies, participate in workshops, roundtables, and more.

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What Does It Take to Be an Entrepreneur?

There was a time, way back when parents hoped their kids would someday become lawyers or doctors. Nowadays, the situation changed, and the meaning of success became much different. So, today people desire to create a viral application, sell it for millions of dollars, and achieve the American dream quickly and easily. Not so fast.

In fact, the app developing business, which is one of the biggest and fastest-growing industries in the whole world, is different than other traditional industries in many points. Furthermore, its daily modifications change the rules of all games. Since the app industry is such a unique sphere, being an entrepreneur – an entrepreneur concentrated on producing applications – naturally demands unique traits, skills, and abilities.

READ MORE: How much does it cost to develop an app

Here’re a few simple steps of what it takes to become a successful entrepreneur in the mobile area:

Think extremely fast

For entrepreneurs, the term “innovation” takes on an absolutely new meaning. If you think that the technology industry changes fast, just wait till you get into the mobile arena. Today, it’s not just about generating original and great ideas, but it’s more about making certain that by the time you complete elaborating your product it’s still applicable and relevant to the market. The app business varies everyday, and innovation isn’t just a part of the initial process but a daily urgency.

This is totally true since the mobile ecosystem is originally made. Many mobile applications depend on other platform with an eye to existing and big changes made by one influential player could lead to a mobile avalanche. Due to this, the professional entrepreneur has to stay flexible all the time.

Embrace simplicity

Most popular applications are focused on performing a single task perfectly well. But think for a minute about the difference between the app industry and other brands. For decades, brands have been trying to sell clients a whole lifestyle that generally consists of multiple products and merchandise. Usually, proposed products were costly and accounted for most of the business’s revenue.

As opposed to such companies, the app market is entirely different. It’s all about keeping it as simple as possible and offering a product that is extremely stylish, refined, and focuses on a single purpose. For example, in contradistinction to merchandise, applications are inexpensive goods that make users more open to installing them.

Define a monetization strategy

There is no trickier business model than mobile applications. Many well-known and successful apps with millions of clients all over the world still haven’t figured it.

Despite being a super popular product, users simply hate paying for applications. This tendency results in appearing challenges for entrepreneurs looking to provide users with what they really want – an outstanding output that’s free of charge.

Thus, entrepreneurs should always be confident that the used app monetization model doesn’t push away potential clients, whether it’s a freemium, in-app ad, or download fee model.

Flexibility is the answer

We all know the Coca-Cola myth about a company that intended to produce a new cough syrup and, as a result, ended up with a famous drink. The app business is full of fantastic examples of products that began with one purpose and ended up changing their track.

Truly speaking, applications are always required to add new useful features and remove less-desired ones to guarantee clients a well-functioning and reliable product.

The changeable nature of mobile app market needs entrepreneurs with a flexible mind. Such competent specialists have to accept changes and make their product adapt accordingly to the market requirements. Consequently, applications that don’t comply with the modern evolution of the tech world will simply lag behind.

Remember, it’s all about marketing

Of course, the striking idea is a must and perfect execution is vital, but, on the other hand, what is really significant in making your application a successful one is how efficient your market it.

Nowadays, mobile marketing is a completely new field that is different from traditional marketing. In fact, it allows entrepreneurs to select their target audience. Besides, it gives an opportunity to hit potential clients with persuasive messages that are relevant to their interests and consequently has more impact than billboards or TV advertising.

To prosper in the app industry, entrepreneurs have to get familiar with these options as an essential part of their marketing strategy and allocate appropriate channels to promote their products effectively.

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Top 9 Reasons Why Your Business Needs Its Own Mobile App

If, in your opinion, mobile applications are exclusively for worldwide corporations and big-name brands such as Bank of America or Walmart, you’re totally mistaken. Nowadays, more and more midsize, and even small, companies are following mobile application development trends. Market conditions make the businesses think that an efficient mobile strategy requires more than just a user-friendly website.

Today you can mark that the biggest part of small companies you cooperate with in your day-to-day routine and have their personal mobile application. Be it a beauty salon downtown or a cozy corner coffee shop. These businesses hold leading positions in a particular field when it comes to getting their marketing strategy to the next level.

If you’re still confused about why building your own mobile platforms for business became so popular, here’re TOP 9 benefits of joining this club sooner rather than later.

1. Be visible to the clients constantly

Recent statistics say that the average American spends more than 2 hours using his/ her mobile device every day. In fact, only a handful of all mobile apps constitutes the main part of total usage. On the other hand, to find the application the user is looking for, he/she still needs to unlock, scroll, and glance over the device.

As humans mind record unconsciously every text, image, or catchy app icon, such simple scrolling down and up can be an advantage for your business. It works – even if this process happens unnoticed.

2. It provides you with a more direct connection

It’s simple. The application always displays on the device desktop. Moreover, in contrast with the website, the app can be opened with one easy tap. To find your page in the net, the user needs to open the browser and find the appropriate URL to bookmark it.

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The app makes it much easier for clients to leave feedback or call you. Furthermore, all negative comments left on the site are visible to everyone. What about negative feedbacks submitted with the help of an app, they give you a chance to deal with client dissatisfaction before his/her opinion goes public.

3. Connect with on-the-go clients

The smartphone is one of the most personal technology tools we can have. Sometimes we keep it close to ourselves twenty-four hours a day, seven days a week. Statistics show that approximately 80% of the time spent on the phone is spent using applications.

4. Create a useful marketing channel

An application wears many hats: it can give general information about your company, show prices, provide users with booking forms, personal accounts, search features, news feeds, messengers, etc. And, what is the biggest benefit of creating an app, all this info is right at clients’ fingertips. With the help of push notifications, you have an opportunity to advance even closer to direct cooperation by reminding customers about your special sales, new products, and services.

5. Show customers that you appreciate them

When it comes to on-hand data and digitalization, in place of old-fashioned point-collection cards, provide your clients with the possibility to collect loyalty program bonuses via the mobile app. The result won’t take long, and you’ll get more downloads and more regular clients.

6. Increase your brand recognition

A device application for your company can contribute to your brand recognition. A created app is like a billboard sign: you can do with it everything that you want. You have all the needed tools to make it functional, user-friendly, stylish, and informative. But what your primary goal should be is to build an application that has all the necessary features your client will love. At the same time, it has to be well-designed and branded.

The more often users get involved with your application, the sooner they will decide to order your service. It’s called “effective frequency” in the advertising field: hearing and seeing your business brand about 20 times is what will get you really notable.

7. Improve your connection with clients

All the same, whether you’re selling a spa service or flowers, your customers need a resource to reach you without effort. Having a help desk or messenger in the application can change the way you communicate with the clients. For example, if you create a mobile app for your restaurant, the users have a chance to book the table with 5 clicks on your platform. No doubt, instead of phone connection the majority will choose communication via text. Building your business model around this principle – your key to success.

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8. Win the market competition

It’s hard to believe, but today device applications at the small business level are still infrequent. Because of this, you can stay one jump ahead of your competitors. Be one of the first in your area to offer an application to your clients. Be sure, they’ll be amazed by your wise and farsighted approach.

9. Cultivate loyalty of customers

One more significant reason to create your own mobile application is customer loyalty. With all this information noise around like billboards, roadside banners, magazines ads, flashing signs, coupons, flyers, website banners, email marketing, and Facebook advertising we, as businessmen, slowly lose our influence on clients because there is a huge amount of commercial on every corner. On the other hand, it’s an auspicious time to make a true connection with customers. It leads them to become loyal users of your service.

And last, but not least, I don’t mean that a device application will save your company. However, it can be an excellent tool that helps you stay close to the users and be a “fingertip” away all along. I hope, with all these weighty reasons, you’ll look at your phone as a perspective for successful business management and effective client experience.

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