- What does event application include?
- Event App Types and Their Pros and Cons
- Before You Hire Event App Developers
- Offline Performance
- Tablet Version
- Profile Creation
- Social Media Sharing
- Event Sponsorship
- Moderation Abilities
- Data Analysis
- Built-in Messaging
- Perfect Event App Do’s and Don’ts
The event industry has grown within the last decade. The competition in this promising market continues to grow almost exponentially as well as the number of events themselves. How to win in this competitive environment?
One of the answers (besides the obvious “Have an interesting topic for discussion”) is the way you’re going to utilize the technology available.
There are two parties involved in the event: the organizers and the participants. For people who might be interested to attend the event, it’s quite easy sometimes to miss a relevant one in the massive flow of information, forget to purchase tickets or register, and then possibly miss the date of the event (hey, it happens.) People might also get lost on their way to the event (in case, for example, the event takes place in another city or country than where they live.)
For event organizers, there are even more things that require attention: you have to set everything up, take care of things starting with light and sound to press kits and snack bar. And those are just a few things out of a multitude. There’s a great effort involved in each great event.
Technologies make everything easier for both the event managers as well as participants. Event app development is a high-demand service. At the APP Solutions, we have an extensive background in creating such custom software and we wanted to share our experience. So, how do you create an event management mobile app?
- Management platform for staff / Event management app helps the host to carry out a series of routine actions from a mere correspondence to the creation of financial reports and flow of documents, etc. Also, it provides the optimization of all planning processes, to-do lists, necessary resources analysis, guests and participants lists and so on. Additionally, it lets to synchronize the work of several colleagues.
- Information platform for the users / Local event app keeps all necessary information to make the experience comfortable: maps, registration, ticket purchase, activity program, reminders, and push notifications.
- Communication channel / The application helps to improve interaction with clients and various stakeholders of the event. For instance, it lets to distribute information and additional materials quickly and efficiently before or after the event, create invitations, communicate in social networks, find the right people and make an appointment with them, interact with sponsors and so on.
- Advertising channel / Event application can be an additional channel for promotion, the method of advertising activities and brand awareness events as well as sponsors and partners.
- Data collection and analysis tool / Mobile app for events can be a perfect tool that helps to collect information about users and their preferences provide analytics and improve the whole workflow of future events organization.
So you want to create an app, but do you know what type of app you’d like? Here’s a handy table that describes various types of mobile apps that you can choose from based on your objectives:
|Type of the app||Description||Advantages||Disadvantages|
|Native app||Mobile app that is custom-built for each operating system such as Android or iOS||Better app performance and optimized UX/UI||Specific app for each OS takes more time to develop and deploy|
|Cross-platform app||One app can be accessed via different platforms (Android and iOS, for example)||Often cheaper to develop than a native app||There are software and hardware integrations and functionality that aren't available on cross-platform|
|Web-based app||HTML websites that are designed specifically for smaller smartphone screens||Does not require to be downloaded from app stores, needs only a browser||The performance of the app is slower and the internet connection is required|
Some events are hosted in places with no WiFi connection (for example, if it’s in the basement). That is why the event planning app or event registration app that works offline will be a huge plus for your business or startup. Native and cross-platform apps work great with this type of development. Native application will have the best offline performance, but you should be ready that event app development cost will be higher than a hybrid.
Once the app for the smartphone is developed, our developers can optimize it for a tablet. Web-based apps can be used for all types of devices in this case, while cross-platform and native apps would require some custom optimization.
If your goal is to make the application a central source of information, the guests should be able to receive data through the application (for instance with push notifications) and not by checking their email or website.
To make the onboarding easier for your customer, it might be convenient to use login via social networks (for example, Facebook or LinkedIn) that fill out the profile information.
Since we’ve mentioned Facebook and LinkedIn, you might offer your users an option to share their updates in their social media profiles (for example, “Check out this awesome conference! I’m learning so many new things here about tech disruption #WebSummit” with a photo.) The users get the chance to humbly brag about where they are and you get free media coverage - win-win. From a marketing point of view, you can also create a hashtag for your event so that you can easily search for photos afterward and a geotag for other people to know where the event is taking place.
To get additional revenue from the app (or to cover the cost of its development), consider collaborating with interested partners or sponsors. For instance, you can place their logo, product information, videos, or links within your app.
Before you start the event app development process, think the process of moderation through. Sometimes you only need this feature for the event manager, but you might also offer an app for users to create their own events, where you’d need more moderation and permissions.
You can’t even imagine how beneficial the information from your software can be. Granted, with the latest GDPR rules, you can’t share the personal information (this wasn’t a good thing even before), but hey, industry trends and people’s activities are interesting to track.
To keep users in the app for personal communication, think about built-in messenger feature. This way, you’re not giving away any of their personal data (unless they consciously desire to share it with someone) and motivating people to keep using your event app. Think of the forums, private messaging options, and ability to create groups.
Geolocation has been one of the top requests from our clients within the last year. On-demand services with geolocation, event app development with geolocation, you name it. GPS in the phones makes it possible to narrow down the list of events to attend as well as people to network with. What can the geolocation be used for?
- Send information about the event if the person is nearby
- Send welcome notification when they arrive at the event location
- Navigate users to the specific location at the conference
- Don’t let your app drain the user device’s battery. Native apps usually are best for this.
- Invest in your event mobile app marketing. To be successful, your app should be noticed by users among the vast amount of competitors’ apps.
- Make it easy for users to invite their friends and colleagues to use your app. The more friends in the app, the more fun it becomes.
- Don’t make your users fill out their name and password every single time they want to use your app.
- Make sure you have thought the user journey through. Ask your friends to click on the prototype and ask them whether everything was straightforward. User experience matters.
- Start with the MVP (Minimum Viable Product) and then continue developing and adding new features as they are needed. Listen to your customers’ feedback - especially to the negative one - it’s the most convenient way to find out roadblocks (even if not the most pleasant.)
- Provide in-app registration for the event so your attendees could skip long queues.
- Use push notifications to let your users know about short-term promo activities and discounts.
- Use gamification. Reward your users for their active participation with points and badges. Think creatively and consider a possibility that, for example, for setting up 10 meetings at the conference, your user gets a “The Person to Meet” badge that they can later exchange for a physical little cute pin or whatever. Motivate people to use all the features of your app.
- Don’t hesitate to use trends in design and business models to bring your app closer to your target audience’s lifestyle.
- Analyze your data and users’ feedback and be ready to improve your app.
- Don’t just use the app to bring people to the event, but make the event experience more enjoyable for them.
- Don’t forget about post-event communication to keep in touch with your users.
Like any other process that involves so many professionals from different spheres, the process of event app development is something between magic, math, and chemistry.
To bring your project to life and make it visible, you can always contact us at the APP Solutions because we’ve created several event mobile apps and know the frontend and backend solutions for the cost-efficiency and effectiveness of the app.