Event App Development: Types and Main features

To find time for yourself in a busy environment is priceless. With information overload, we sometimes miss important events and other things which we care about such as our favorite band. How to deal with it? The solution is an event mobile app that informs users via push notifications about a concert date, the number of tickets remaining and an opportunity to buy tickets. 

If you are ready to create an event management app, you are in the right place. Below, we will tell you what features to consider for your conference app, the development cost, and useful tips to consider before hiring a development team. 

Event Planning Application Types: Their Pros and Cons

So you want to create event app but are not sure what type of app you'd like? Here's a handy table that describes event management solutions that you can choose from based on your objectives:

Type of the app

Description

Advantages

Disadvantages

Native app

A mobile app that is custom-built for each operating system such as Android or iOS

Better app performance and optimized UX/UI

Specific app for each OS takes more time to develop and deploy

Cross-platform app

One app can be accessed via different platforms (Android and iOS, for example)

Often cheaper to develop than a native app

There are software and hardware integrations and functionality that aren't available on cross-platform

Web-based app

HTML websites that are designed specifically for smaller smartphone screens

Does not require to be downloaded from app stores, needs only a browser

The performance of the app is slower, and an internet connection is required

Essential event app features 

If you have no idea of what mobile app MVP is, let us explain this concept for you. MVP, which stands for a minimum viable product, is a version of a meeting app for events that includes an essential required set of features, enables its value proposition, and makes it useful to the target audience. We use this approach for complex projects, such as event app development, to prevent our clients from spending a fortune on developing comprehensive features nobody wants to use.  

With this in mind, let's see what an event app MVP consists of. 

User sign up 

The first thing the app user does after downloading the app is to register. In order to make the user registration process more convenient, consider registration to your app via their social media profiles, including Facebook, Twitter, or Instagram. In this way, your app users can share events with their friends on social media accounts and bring more users to your app.  

User profile

Once the user has registered in your app, they should fill in their profile with preference to events, favorite music genres, and bands so your app can provide more personalized event recommendations. 

Event feed

Once the user has provided your app with preferences, they will receive a more personalized event feed based on their interests. To build custom feeds you can use ready-made feed APIs, such as  Getstream, CivicFeed to aggregate, personalize, and rank information about upcoming events. 

event app development new feed

Besides this, you can allow your app users to search for nearby events using Google geolocation API. To integrate a list of places and their addresses to your app, consider using Google places API. 

Event search and category 

To make your app easy to navigate for the user, your app should include event categories, such as conferences, movies, concerts, and other event types. To make the event search even more convenient for your users, you can use such filters as time, date, location, etc. 

Payments

After finding an exciting event, the app user should have the option of buying a ticket via your app. To integrate in-app payment gateway, chose among Stripe, PayPal, or Braintree third-party services that provide a handy software development kit (SDK). We have already explained how to integrate a payment gateway to an app using SDK  in our previous article

Tickets

After the user has paid for a ticket, the app should send the ticket to the user's email or generate a ticket in the user's profile. In most cases, event apps create digital tickets in the form of QR codes, so app users don't need to print the ticket, which makes your app even more user-friendly. 

Push notifications

To remind app users about an upcoming event, the app should send a push notification with the event date, address, and amount of tickets available. At The APP Solutions, we use Apple Push Notification service (APNs) and Firebase Cloud Messaging to integrate push notification to a mobile app. 

Things to Consider Before Event Mobile App Development

Offline Performance

Some events are hosted in places with no WiFi connection (for example, if it's in the basement). This is why an event planning or registration app that works offline will be a huge plus for your business or startup. Native and cross-platform apps work great with this type of development. A native application will have the best offline performance, but you should be ready for the fact that event app development costs will be higher than for a hybrid.

Tablet Version

Once the app for smartphones is developed, our developers can optimize it for tablets. Web-based apps can be used for all types of devices in this case, while cross-platform and native apps will require some custom optimization.

Beacons and geofencing

If you are going to develop a mobile app for an exhibition or a festival with several music stages, you need to consider a tech solution to help app users navigate the venue. Thus, think about using beacons in your app. Thanks to this technology, you can send users notifications when they pass near a beacon device and help them to find the most exciting place. 

Event Sponsorship

To get additional revenue from the app (or cover the cost of its development), consider collaborating with interested partners or sponsors. For instance, you can place their logo, product information, videos, or links within your app.

Moderation Abilities

Before you start the event app development process, think the process of moderation through. Sometimes you only need this feature for the event manager, but you might also offer an app for users to create their own events, where you'd need more moderation and permissions.

Data Analysis

You can't imagine how beneficial the information from your software can be. Granted, with the latest GDPR rules, you can't share personal data (this wasn't a good thing even before), but hey, industry trends and people's activities are interesting to track.

Built-in Messaging

To allow personal communication among app users, think about a built-in messenger feature. In this way, you're not giving away any of their personal data (unless they consciously desire to share it with someone), but rather motivating people to keep using your event app. Think about forums, private messaging options, and the ability to create groups.

Our experience with developing an event mobile app 

Some time ago, Instance, a startup from California, hired us to develop an event management app. The project goal was to create an event management app where users can invite their friends, or nearby app users, to an event with none of the stress of initiating a conversation. We developed an event planning app for Android, with geolocation functionality, using Google Places API to show the location of nearby app users. Apart from traditional event management features, we also integrated a built-in messenger to make the app a perfect tool for networking extroverts.  

event mobile app development the app solutions

Users of the Instance online event management system receive total control over their events, can learn about potential new guests, and have control over who visits their event. In this way, app users are assured that everyone who wants to join their event shares the same interests. 

Like any other process that involves so many professionals from different spheres, the process of event app development is something between magic, math, and chemistry.

To bring your idea into reality, conduct competitor research, find your unique sales proposition and hire event app developers. 

Looking for partners to develop your event app?

Let's discuss the details!

 
Daria Dubrova

Content Marketing Manager