Today we have Dr. Collier Griffin, Product Manager at Synapse Health. She has a fascinating, diverse background, and we're touching base on how to transition into product management, the Web 3 in healthcare, building successful teams, and working with offshore teams. As a registered general practitioner, she left the medical profession to work in marketing digital products because she felt she could improve the lives of average patients more effectively this way.
It all started with the transition from paper cards to EMRs. Product management is the best way to set up business processes to connect medicine, technology, and business. There are more than a million doctors and lawyers in the U.S., but no more than 50,000 product managers. But if you have a degree in medicine and skills in business, you have to take advantage of that because it's a great combination.
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According to Collier, you should encourage people to hire people with a medical background who know the intricacies of this world. Because when you know how things work, you ask better questions, get better answers, create better products, and spend less time. So it's a win-win if you know how to transfer your medical expertise into product management.
Dr. Griffin makes the interesting point that a doctor's job, like a product manager's, involves processing a lot of data and looking for patterns.
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In the startup world, you wear many hats, so you can be a product owner, a scrum master, a UX/UI designer, and a project manager.
Collier has worked with teams from other countries, and she emphasizes the importance of finding common ground - you have different languages, different cultures, and different perspectives on life... In her opinion, it is important to outline and present as much of the project as possible ahead of time because most people are visual and absorb information better that way.
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Regarding the medical data storage system, Dr. Griffin compares the systems in the U.S. and Switzerland. Waiting times for appointments are strikingly different and not in favor of the first country. There are a lot of lawsuits against doctors and hospitals because of such gaps. But Collier has a solution:
Most Americans don't have a medical mindset, meaning they just verbally tell this or that doctor what procedures they've had before. But it would be much more convenient if they had it all in one place, safe and sound.
Collier also shared her view of SMM strategy - when it comes to health tech, I haven't seen any company that uses social media to the extent that other companies in other industries might use it. You don't have to put up silly memes and Tik Tock in health tech. At the same time, it's not enough to just have a social media presence, especially when it comes to new technologies like Web 3. Not every company needs a metaverse. Just because you have web3 doesn't mean you have to have a metaverse and doesn't mean you have to have NFTs, but being able to use social media is important.
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Collier notes that her career path is not the most common, but there are nurses who have moved on to software developers, and there are pharmacists who have moved on to UX-UI designers. It's important to start somewhere:
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The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.
Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?
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