Food delivery is something most of us can't leave without. The pandemic and safety regulations made applications like UberEats even more popular. Now, to taste their favorite meal, restaurant guests place an order and wait for a courier to deliver it.
Moreover, food orders are the only way for restaurants to earn money, while dine-ins are prohibited in numerous countries, including the U.S.
Even though Uber Eats popularity, many restaurant owners criticize the platform for unfair service commissions that reduce restaurants' already small profit margin.
For that reason, savoy restaurant owners are considering developing their food delivery marketplaces like UberEats. As the saying goes, if you can't beat them, lead them.
Suppose you are one of the brave and optimistic food tech entrepreneurs and considering developing an app like Grubhub or UberEats. In this case, you need to know UberEat's business model and simple steps to build such an app or even better. Let's see how food delivery marketplaces similar to UberEats operate and how much it will cost you to make a food delivery aggregator.
The UberEats app is both a restaurant aggregator and a delivery agent that performs two different ways:
- UberEats uses a traditional food delivery model, listing partners-restaurants in a single app.
- UberEats also handles order delivery using its own logistics network to deliver orders from restaurants that don't have a delivery option.
The most notable features of this food delivery application include:
- Advanced search
- Order tracking
- Delivery details
Now, let us take a look at UberEats monetization strategies.
The company applies three monetization strategies:
- Delivery Fee from $2 to $8 per order depending on the distance between customers and restaurants
- Service Fees from 15% to 40% fee for each order received via UberEats.
- Promotion -when partner restaurants pay for ranking first in the search, which increases their visibility to customers.
To develop apps like UberEats and make it popular among users, you need something more than copying its features. To help you surpass UberEats, we suggest applying the following steps:
You need to be aware of the new delivery channels and other trends:
To make your project unique in the selected niche, consider integrating ordering via social media accounts functionality.
The first company that used this ordering option was Domino's Pizza, which offered customers orders via Twitter accounts. App users "tweeted" a pizza emoji to the Domino's Pizza Twitter account to place an order.
[Source: Domino's Pizza]
Before ordering at Domino's Pizza vis Twitter, users need:
- Create a "pizza profile" and list a favorite pizza.
- Fill in the "default orders" section on Domino's Pizza website
- Link a pizza profile with a Twitter account.
Chabot allows placing orders via messengers and requests food by a single word:
Domino's pizza has developed Dom, a chatbot that allows placing orders on Twitter and Facebook messengers and learn about special offers.
Grubhub has integrated its system with Alexa, Amazon's virtual assistant, allowing customers to reorder any of their last three purchases.
Just Eat has decided to keep up with the current trends and integrate Alexa into its ordering system. Thanks to new Amazon hardware, Echo Show, Just Eat can place orders by voice and check the courier's location.
Food delivery companies widely use wearable devices:
Domino's was a pioneer who launched a food ordering app for Android watches which simplifies ordering.
[Image source: Domino's Pizza]
OrderUp introduced its latest app for the Apple Watch. OrderUp customers can place orders, track delivery statuses, and see when the courier will arrive.
Now, you need to select a food delivery model among two business models that will suit you the best:
Order and Delivery Model
Companies only manage orders.
Food startups are responsible for both managing orders and delivery. In some cases, such businesses cooperate with courier services.
Order-only businesses charge restaurants 10 - 30% of order value.
The business model includes a commission from restaurants (25-30%) and the delivery fee. You can set a flat-rate delivery fee or charge a fee based on customer and restaurant distance, as UberEats does.
This business model has a low barrier for entry. Thus, this niche is quite crowded with competitors.
You need to hire and train carriers, etc. The increased amount of management works may impact business scaling.
By using this business model, you don't have to worry about cooking and delivery.
Once such a food delivery is in place, you will develop a company and receive a profit.
[Statistics for on-delivery services income by Statista]
To develop an excellent food delivery app, you need to know the target audience. Once you understand who will use the food delivery app, it is easy to build an app that ideally meets target audiences' needs.
The target audience could be narrow, such as gluten-free raw vegans, or broad, like pizza lovers.
To draw a clear picture of the target audience, use demographic criteria and create a target customer profile by clarifying the following info:
- Social characteristics, including income, gender, nationality, and age
- What potential customer problem may your project solve?
- What feeling will your application provoke from customers?
- Why should customers use the platform rather than competitors?
By clarifying all of these points, you will have a good idea of the target customers.
When developing a mobile app like Uber for food delivery, consider the following features:
Login allows login to the app using email or social networks profile.
Search allows searching by meal, filters, as well as food category. This section should include pictures of dishes, the process, and a description of the meal.
Order placing allows adding meals to the cart.
Order checkout includes all selected dishes and the order total.
Payment allows users to pay for the order via the built-in payment gateway. Our advice is to integrate several payment systems, such as PayPal, Stripe, MangoPay. We applied this strategy to custom marketplace development. You can find the complete case study on the link.
Notifications inform users about the order status via push notifications and SMS.
Order tracking shows real-time order tracking using the CoreLocation framework for iOS apps and Google Location API for Android apps. Besides, Mapkits and Google Maps will help couriers to find the best route to the customer's location.
User Reviews allows app users to share their experience and rate restaurants.
Depending on the business model of a food delivery startup, you might need different technologies. Still, we have gathered an essential tech stack for Uber-like apps in the table below:
- Grubhub API
- FourSquare API
- Square API
Find user location
- Core Location Framework
- Google Places API
- Google Maps
- Amazon SNS
- Urban Airship
- Firebase Cloud Messaging
The mobile app's cost consists of many elements, including the number of platforms, feature list, the number of integrations, etc.
The mobile development team will create a detailed app estimation only after the discovery (inception) phase.
What does this mean?
The discovery (inception) phase is the first step you and the development team take to build a solid foundation for app development. This stage includes several components, such as:
- Functional specification
- UX/UI design
- Visual prototypes
The product discovery phase can help you with:
- Defining the scope of work
- Developing the project roadmap
- Setting a realistic MVP budget
- Planning resources
- Testing the app MVP with a target audience
- Developing a solid investment pitch
So, how much will the food delivery app cost?
We need 50+ hours to create UI/UX design, 66+ hours to build the app's back-end, while the development stage may take 120+ hours per platform.
To make your app like UberEats stand out, keep an eye on current food ordering industry trends, and don't forget to give your customers added value that your competitors don't have.
For a food delivery app, you can apply either an Order-Only or Order and Delivery Model. With the app MVP, you can gather insights from the target audience and add other features during the second development stage.
Estimate your app cost