How to Develop a Shopping Mobile App Like Wish?

Online retail is the most steadily growing industry. It has significantly changed the way people search and buy things. Besides, when almost everyone has a mobile phone, m-commerce makes the online shopping experience even more convenient. 

According to Tech Jury report, m-commerce has a more significant market share worldwide (51.1%), while the desktop market share is 44.2%.  

So, the mobile shopping market is even more profitable than usual online retail. 

And, if you want to enter mobile retail, you are on the right road to success.

Still, you should be aware of current trends and industry leaders. 

In this article, we highlight Wish, the most popular mobile shopping app. We will discover how to make a shopping app like Wish, and how much it costs.

Read on.

Mobile Commerce Market Prospective 

So, if you want to develop a Wish clone you need to consider the following: 

To sum up, m-commerce revenue continues to grow. The reason is simple. Online shopping is one of the most popular online activities for millions of people across the globe. And, there is no sign that the growth of mobile shopping apps will slow down. 

But how can you benefit from this trend? 

The answer is, "by investing in shopping app development." And, if you do not want to reinvent the wheel, you can use the business model of other popular shopping apps like Wish.

Want to find out how to make a selling app? Continue reading.

What is the Wish app?

You probably wouldn't be surprised to find out that Wish is one of the most hyped shopping apps worldwide. 

Wish app connects over 1 000 000 merchants with more than 500 million customers around the world. The app has become extremely popular for exclusively low prices on various items, such as clothes, smartphone cases, and even wearables. 

See also: How to Use Machine Learning in Mobile App?

Many of these items are unique and you cannot find them easily on Walmart's shelves.

But there is more

So why Wish is so popular? 

Let's find out. 

Available for both iOS and Android, Wish has six additional apps, divided as to their particular topic. Such an approach simplifies the user journey and personalizes the shopping experience. 

Now, let us take a look at them:

  •   Wish. The primary and most popular online store application where users can find anything, from bags, clothing, and cosmetics, to gadgets. 
  •   Geek Wish. This app includes hi-tech electronic devices and gadgets. 
  •   Mama Shopping. With this app, pregnant women and young mothers can find everything from child-care products and clothing, to accessories for their kids.
  •   Cute Wish. This online store app is a real paradise for all girls. In this app, they can find accessories and beauty products, ranges of cosmetics, clothing, accessories, and makeup products.
  •   Home Décor. In this app for an online store, users can find tons of home accessories, as well as exclusive interior products.
  •   Wish app for Merchants. This B2B mobile app connects retailers & wholesalers.

To make the shopping experience more personalized, Wish users ask several questions and set customized filters during sign-in. 

If you want to create a shopping app for selling clothes, you might also look at Poshmark, an app similar to Wish. 

Poshmark, an app similar to Wish.

Image source: Ericajohnsonmarketing

  • Poshmark is also a two-sided mobile marketplace where users can create a small personal store and resale clothes or hand-crafted items. 

Poshmark is also a two-sided mobile marketplace

Image source: Sleepinginonsundays

  • After its launch in 2011, the application for the online store now has over five million sellers. 
  • Poshmark is trendy among teenagers who what to earn money selling clothes because the app is simple to use and anyone can list items there. 

Poshmark is trendy among teenagers

Image source: Sleepinginonsundays

Now it is time to take a deep breath. 

In the next paragraph, you will find the most exciting part of this article about shopping apps like Wish monetization.

Are you ready?

Business models to create a shopping app like Wish

As we said, Wish is a two-sided online marketplace that connects shoppers and merchants without being involved in the transactions between them.   

But how does the app make money? 

Well, some time ago, Wish charged a cost-per-click commission from sellers and advertisers. 

But now the platform charges merchants 15% from the cost of each item they sell on Wish. Quite a simple business model, right? 

Another example of a working monetization strategy is Poshmark business model.

The platform charges a flat rate of $2.95 for items sold under $15 and a 20 percent cut for sales over $15.

But there is more: 

  •   The main focus of Wish marketplace is on mobile users
  •   The app offers users various items from different categories 
  •   Wish has separate apps for different product categories.
  •   Wish is mainly focused on impulsive shoppers
  •   All products have ridiculously low prices

So, the mechanism is simple. When buyers purchase something at a low price they can stop to buy another cheap item, and so on. While buyers think that low prices help them to save, Wish stimulates them to buy more things.  

The bottom-line? 

To make your mobile shopping app successful, you should provide users with discounts and special offers. In this way, you will increase not only brand loyalty but also the average total cost. 

To better understand the intricacies of e-commerce marketplace app development like Wish, let's consider its essential options.

Main features to make a shopping app like Wish

Now, let's dig deeper into the essential elements of a mobile shopping app. 

Account

First, when you open an app, you need to create an account. You can easily do this by connecting your Facebook profile. Now the application knows some essential characteristics about you such as age, date of birth, and gender. Without registration, you can't see any deals or conduct purchases. Now, all offers are relevant to your demographic portrait.

First, when you open an app, you need to create an account

The authorization feature is usually implemented by direct interaction with client-server API. For logging in to an existing social media account, you can also use open authorization protocols.

Shopping/Surfing

The next step of the Wish app experience is to choose the categories you are interested in. This information, together with your data, provides the application with the info for more personalization.

Wish app experience

Shopping cart 

Wish users have two options: to add a product to their wishlist or to put it in their shopping cart. All selected items are stored in the shopping cart until the user decides to complete the purchase.  

Wish users have two options

Payment gateway

The payment gateway is an essential feature of the proposed online shopping app. You need to provide secure payment options to both your customers and merchants. Also, it is crucial to take into account such cases as order cancellation, cashback options, etc.

The most common ways to submit payments is via PayPal, payment card, direct bank transfer, or cash on delivery.

payment gateway is an essential

Image source: Wish

Recently we did a payment system research for our marketplace development project. For this project, we decided to integrate MangoPay, Stripe, and PayPal to provide app users with several payment options at once. See the full case study on the link

Push Notifications 

After the user logs onto Wish, the app asks you to allow sending push notifications. This feature is essential for shopping app development. You create another communication channel with your customers. 

Now you can send all discount notifications and trigger notes right to the screens of users, and there are few chances they can miss them.

Wish Push Notifications

Image source: Gleantap

Read also: 10 Ways to Build a Bulletproof Push Notification Strategy

Social media integration 

There is an exciting feature of this step that helps to sell more. Wish actively pushes the social media channel. And they have several reasons for this. First of all, it makes relations between buyer and seller more clear and transparent. Also, according to Forbes, 40% of consumers are purchasing goods after liking them on Facebook. People are feeling more comfortable buying things when they know a friend or colleague made a similar purchase successfully.

Wish Social media integration

Other cool features for an app like Wish

To make the shopping experience of your users even more fascinating, consider the following features:

Virtual fitting rooms. With augmented reality technology there's a brand new and exciting shopping experience. Just imagine: your users can try on a pair of new glasses before purchasing them with the help of the front camera in their smartphones. 

Read also: Benefits of Using Augmented Reality for Business

Reviews from real people. Photos of goods from real life also help to make that hard decision "to buy or not to buy." I should note that Wish uses this feature, so, don't fall behind!

Style boards. Girls are going to love this feature. It can look like a more sophisticated wishlist where your customers can create their look by combining existing items with desired ones.

The next question after "How to build a shopping app like a Wish?" should be the  "What is something unique I can suggest to my customers?" By answering this question you can also figure out the cost to make an app similar to Wish. 

To develop a Wish app clone, APP Solutions has researched the app in detail, and have our own set of personalization instruments. These retail-oriented tools can help analyze customer preferences and offer the goods that are the most attractive. 

How much does it cost to create a mobile app like Wish

How much is it to build a store app like Wish?

Well, we do not have a single answer to that question. It is hard to estimate the development cost without knowing

  •   The number of mobile platforms 
  •   The number of features required
  •   The hourly rate of your mobile developer and his location

Why? Because the hourly developer rate varies depending on the county. 

Example: 

  •   U.S.-based mobile developers charge $50-$250/hour
  •   Western-Europe: $80-$200/hour
  •   Eastern-Europe developers charge $30-$150/hour

To create an app like Wish, consider the following features:

Feature/Screen

Functions required

Design/hours 

BackEnd/h.

Android/iOS/h.

Buyer application part

       

login signup, pass recovery

- Login, Social login

- Restore password

4

16

12

User Profile/Settings

- Edit user profile, photo

- Manage shipping addresses

12

24

16

Orders

- List of orders with statuses

16

24

16

Category

- Category structure tree

8

8

8

List of items

- List items to buy

- Filters items

- Sort items

12

24

32

Item page

- Item description

- Size, color variety

8

24

24

Review

- List of customers review for an item

- Add own item review

4

8

12

Search

- Search items

- Search result list

- Search items, brands, stores

4

24

8

Report inappropriate item

- Send report form

4

8

8

User wishlist

- Manage wishlist

8

16

8

Message

- List of messages

-Messaging system 

8

40

16

Shopping cart

- Shopping cart functionality

8

24

24

Payment

- 3rd party payment system integration

- List of payment methods

2

40

8

Text pages

- Terms & conditions

8

8

8

Email integration

- mail server integration

- Email notification about users action

8

40

12

Total 

 

114 hours

328 hours

200 hours

Seller application part

       

login signup, pass recovery

- Login, Social login

- Restore password

4

8

8

Registration form

- Fill in the registration form

- Upload documents

2

8

16

Seller Profile/Settings

- Edit seller profile, photo

8

12

16

Orders

- List of orders

- Update statuses

16

24

24

Category

- Request for adding a category

2

8

8

List of items

- Manage own items to sell

16

32

40

Message

- List of messages

- Messaging system

2

16

16

Transaction

- List of transactions

8

24

16

Total

 

58 hours

132 hours

144 hours


Takeaway

While the e-commerce industry continues to grow, m-commerce will remain the prospective sphere for investments. 

To receive benefit from these trends you can develop your mobile shopping app like Wish and apply the Wish business model. 

For your mobile shopping app, consider the features we have described in this article as well as the monetization strategies.

 

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Daria Dubrova

Content Marketing Manager