Category: How-To

The mobile applications market is white-hot. Over the last few years, mobile devices like tablets, smartwatches, and, of course, smartphones have totally changed the way people get information and interact with it.

A Statista survey predicts over 310 billion downloaded apps by the year 2020 with total revenue of $189 billion. As of the first quarter of 2018, there are millions of apps available in the app stores:

You can find more than 2 million apps in the Apple app store and about 3.8 million items in Google Play. For Blackberry and Windows, there are 234,500 and 669,000 mobile apps respectively. 

According to another Statista report created in 2017, the fastest growing app category is shopping (e-commerce). Games, on the other hand, have slowed down. 

So, if you are thinking about creating your own app, you won’t have a more opportune moment than now: the demand is very high. This article will guide you through all steps that you need to pass on the way to your mobile application.

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Step 1. Planning & Business Analysis

It is very hard to overrate this phase of the development process. Thorough planning helps to understand where are you now and how to get to the desired point. The perfect situation is when you connect your app development team or at least share your research with them before the actual start.

For the first input, you need to study the market and check if there is any demand for your idea. This step will help you understand trends and probably to fine-tune the features. Even if you haven’t found anything that looks like your idea, don’t worry. Probably you have just invented a new unicorn. At The APP Solutions, we also provide our clients with experts in specific industries in case their business dwells in a rare or highly specific field.

After you have decided on the idea, you need to check your competitors carefully. Use the SWOT-analysis to underline their strengths and weaknesses and adjust your strategy.
At this stage, you also need to make user personas analysis and set up KPIs.

By the way, in case you are worried that your idea might be stolen, you can always sign a non-disclosure agreement with your developers’ team.

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Step 2. Technical Feasibility Assessment

It is possible to conduct the first step without your development team, but for step 2 and further, you definitely need them to be on your assistance.

Detailed technical documentation can help you determine all project features and set up milestones. Being at this step you are to decide what kind of operating systems and devices you want to build an app. Each platform has different specifications and requirements as well as types of gadgets (smartphone, tablet, wearables).

Step 3. Prototyping & Design

How to create your own app and not screw it up? Prototype it! It seems to be obvious, though many clients are trying to skip this phase. The working model of your future app helps “to translate” the idea from your language to the one that your development team understands.

Both for iOS and Android operating systems, a professional UI/UX designer is required. Our experts base their work on the material design (usability principles of every particular OS) and UI-guides.

We divide the process into the following steps:

• Creating a sketch. (The very first and draft version of your app on paper that sets up the main logic, number of screens, and the way they interact with each other.)
• Creating wireframes. (Provides the visualization of the draft app structure.)
• Creating a clickable prototype. (The initial stage of app creating itself. Helps to find out and analyze all possible use cases. Generally, after this stage, the customer together with your team discovers a significant amount of logical breaks and technical inconsistencies in the idea. But this fact shouldn’t upset you. The more issues you find and solve before coding, the more time and money you save.)
• Designing app skins. (At this stage, we collect all wireframes and put them together to improve the design.)

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Step 4. Creating Your Own App: Development

Congratulations! We have reached the most exciting and challenging phase. The first thing you are to decide is to stick to the native app or to develop a cross-platform one. At The APP Solutions, we develop native applications, which means that in the end, you have the custom app for every operating system. This type of development allows reaching faster performance, provides better security, and helps ensure users with a better experience.

Also in many cases, it makes sense to start with MVP or minimum viable product. This is the very first version of your application with only the essential features. It allows you to make a quick start with release and to test the viability of your idea. MVP helps to reduce the time for development and to occupy the market niche before your competitors.

In general, here is how the MVP model looks like:

The approach that will make the development process even more flexible is to implement an agile method due to the importance of rapid interaction, collaboration, and transparency between your team members.

The questions “How to create an Android app” or “How to create an app for iPhone” always entail the other one: “How long does it take to build an app?”

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Step 5. Quality Testing

It is common to test every part of the product manually and automatically while creating your own app. The type of QA method depends on the project, but here are the most common types:

• Requirements testing (validates the requirements with technical capabilities.)
• Compatibility testing (running the app on different devices and screen sizes.)
• Interface testing (checks the navigation, menu, and buttons performance.)
• Low-level resources testing (tests such resources of the device as a battery, memory consumption, and temporary files storage.)
• Performance testing (checks the app performance with and without an internet connection and running on low battery.)
• Security testing (provides quality assurance of user data safety.)
• User acceptance testing (involves the user partaking to check the usability and the general impression about the app.)
• Beta testing (the beta trial gives users access to the app with the application stores to get feedback from the larger audience.)

After your application is ready, the QA team starts to test whether all code parts of the app work correctly together. It is important to check all security issues carefully to protect the privacy of your users.

Our team also pays a lot of attention to the app performance and the stable operation of the system under the influence of various external factors. Quality technical documentation that you have created in step 2 will be very useful here.

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Step 6. Publishing & Maintenance of Your App

Finally, your app is released and it’s time to show it to the world. You can do it by yourself, or ask your mobile app development team to help you. In both cases, app store optimization is highly desirable. It helps users find your product in the endless ocean of options. The high quality of promotional materials will make your app also desirable.

To track users’ activity and endorse acquisition and retention you may also need some tools. The marketing team of The APP Solutions helps clients choose tools and set up analytics if needed. A general list of major marketing metrics is as follows:

• The average revenue per user
• Cost per install
• Cost per loyal user
• Love ratio
• Retention for a given period

For more information, please check our blog article 5 Key Mobile Marketing Metrics.

Even now it’s too early to relax. After the release and publishing, there still remain bugs to be eliminated. Our team ensures all projects with three months of free bug fixing. Also, don’t forget that technologies evolve faster than light speed. It would be perfect if the same team takes care of every next version of your application.

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Takeaway

It is quite normal to face difficulties during such hard and labor-intensive work as making your own app. Many factors are affecting how you create an app. The key ingredient to your success is the professional development team, who will share the passion of your idea, help extrapolate the latest trends on your projects, and will make every effort to create the app that will only complement your business goals.

Thanks to online travel apps like Airbnb, people can book accommodations, buy tickets, and compare prices using their smartphones or laptops. 

That is why the online travel industry continues growing. According to Statista, global online travel sales have increased in 2019, counting 755.94 billion U.S. dollars.

And if you plan to develop a travel app like Airbnb, continue reading. 

In the article below, we share current Airbnb stats and tops competitors, the guideline on how to make an app like Airbnb, and how much it will cost. Let’s start!

Global Airbnb stats

• Being established in 2008, currently, the app has over 150 million active users worldwide. 
• As a traveler, you can choose from 650,000 hosts worldwide. 
• 6 guests check into an Airbnb listing every single second
• In 2021, Airbnb listings worldwide generated $48.9 billion in gross revenues, up 76.6% from 2020 when Airbnb listings generated $27.7 billion in gross revenues.

WHAT TECH STACK TO CHOOSE FOR YOUR PROJECT

How to establish an app like Airbnb on the market?

Below we describe the top four travel app revenue models so you can choose one for your future travel startup.

Peer to peer network	Advertising	Subscription
In this business model, your website or app becomes a mediator between property owners and travelers. It allows travelers to book and pay for the rent. At the same time, you can charge a commission from both sellers and buyers.	The platform shows visitors clickable buttons for booking and charge commission only in case a user clicked on such a button, was redirected to the hotel website, and made a booking.	When visitors pay for their subscription, they can check hotel contact details as well as descriptions. Users can also buy air tickets, rent a car, or even book a holiday package from a travel agency.

Feature list to build an app like Airbnb  

From the technical view, Airbnb is built with a two-sided marketplace tech stack, where there are a seller and a buyer. Below we describe the Airbnb feature of travelers and a host cabinet so that you can consider them for your app. 

Traveler cabinet

Host cabinet

Log-in / Sign-up. Such websites as Airbnb ask for an email address to create a new user account. But to make the log-in process even more seamless, your app should include the log-in via social profiles, like Facebook or Google+.  Manage account. The user profile should include the name, phone number, address, and date of birth. Search. Here, travelers choose the destination and the room they like. Filters. To help users to find the perfect place to say, Airbnb allows selecting filters, such as Guests, Home type, Geolocation, etc.  Favorites. This feature allows users to create a list of selected apartments. Messages. In most cases, travelers want to receive additional information from hosts about the place they would stay.  Notifications. With this feature, guests receive instant notifications about booking confirmation or new messages from other app hosts. Booking. The app should include a calendar so that the traveler could select desirable dates.  Reviews. Here, guests can tell other travelers their experience with accommodation and the host, which is essential for new travel apps.  Experience.  The recent Airbnb update is the new Experience feature. It means that guests can book some entertainment or activity provided by experienced hosts. The traveler can learn how to cook the traditional pizza in Italy, make a massage in Thailand, or attend the Flamenco workshop in Spain. This way, tourists have an opportunity to find out more about foreign countries and their traditions.

Log in. As travelers, hosts could also log-in with their email address or social networks profiles Profile. Here hosts can edit personal information like email addresses, mobile numbers, etc. Types of activities. Here hosts could choose whether they want to provide guests with some unique experience in their city or just accommodation. Listing. In this section, hosts make a detailed description of the accommodation they offer, the number of guests they can accommodate, sleeping arrangements, and address, followed by good quality photos. Or, they can describe what type of experience they can provide to guests, their location, and their language. Reviews. The host profile should include the review of previous guests together with the host rating.

We used geolocation search in our recent project, Quepro, a social network, where users can find local experts and communicate with them in real-time.

The geolocation radius can be manually adjusted, starting from 100 meters to 100 miles. Users can also use the app in any city in the world by manually changing the location on the map. 

Travel API

When developing a travel app, consider that API could be a very useful part of the project. API allows the app to receive access to specific functions and databases. And the best part is that your developers could easily access almost any API from scratch. Airbnb already has its own API. The Airbnb API allows developers to retrieve and integrate the functionality of Airbnb in other applications.

By integrating the existing Airbnb API, you can save a significant amount of budget and decrease the development time. If you want to develop another kind of travel app (not Airbnb clone) read our article. 

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How to market a travel startup like Airbnb?

Let’s imagine that you have a ready travel app with all the necessary features. But to make it successful, you should know how to grow it. Below we share the most effective options to make your travel startup popular among users.

• Social Media
• User-generated content
• Customer review

App pricing factors and cost of features

Let me start this part by saying that there are some factors, which influence the cost to create an app similar to Airbnb. Not to mention, you can choose diverse modes of crafting it, which is likely to project onto Airbnb app development cost as well. Here are the major aspects for you to consider and keep in mind:

• the size of the development team 
• a number of platforms and devices app is being built for 
• the technical complexity of the features
• design – custom vs. standard 

So let’s dive right into how much does it cost to develop an app like Airbnb.

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Prep stage for app building

Every app-building project starts with creating an overall strategy and fixing a technical base for further operations. These are inevitable steps, which basically create a ground for the future app. This phase usually takes up to 50 hours:

• about 20 goes for the overall setup of the project
• the same 20 – for implementation of API
• around 10 for database pattern
• 5 to 10 more hours – for implementation of various services and libraries

How much does it cost to build an app like Airbnb 

There are some factors, which influence the cost to create an Airbnb clone. Not to mention, you can choose diverse Airbnb app templates for crafting it, which is likely to project onto Airbnb app development cost as well.

Here are the main aspects for you to consider and keep in mind:

• Size of the development team – if you are enthusiastic enough to do a part of a project manager and administer the whole process closely, then you can keep your team short and sweet. Otherwise, except developers and designers, you’ll require a project manager, system administrator, and a couple of more insider managers;
• The number of platforms –  iOS, Android, iOS, and Android, add up several different screens to adjust the app to – all this should be considered beforehand based on target audience location, their preferred device environment, and stuff. FYI – Android app development takes about 20 to 30% more time than iOS (iPhone) one;
• The technical complexity of the features– you decide what range of elements you want within your mobile application, so rate them from simple to medium and high complexity. Mind that the price is mostly shaped by how long it takes developers to implement each of these;
• Design – custom vs. standard – if you want to use unique visuals and tools for Airbnb app design instead of standard design, it’s about to change price quite a bit too.

When talking about features, it’s important to mention that the rough timing indicated below covers all stages of creating a feature from drawing logic to testing. Elements are also listed from basic and simple to additional and complex. So let’s dive right into how much does it cost to develop an app like Airbnb.

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The Airbnb-like app development process

Feature	Description	Estimation is hours
Investigation stage	the overall setup of the project implementation of API database pattern implementation of various services and libraries	60 hours
Registration/ login feature	This is one of the fundamental segments of any app.  To start using it, you need to register and, this way, agree with the conditions and policies of the app usage.	10 to 16 hours
User profile	It will be two sorts of profiles: guest host (owner of the place) Basically, users add varied pieces of personal info to the profile like: name gender contact info (e-mail address, telephone number, actual living address, etc.) personal description some optional bits of info	16 hours
Airbnb app framework Settings	This feature allows users to customize and configure all personal data and preferences such as: updates notifications via SMS or push wish-lists payment currency and method	24 hours
Filtering element	In the guest mode within Airbnb, you have a wide range of options to choose from in order to find a suitable location. These are, for instance: the spot you want to visit number of people check-in/check-out dates room/house type price spectrum etc.	24 hours
Descriptions of chosen rooms	So once you’ve executed all desired filters, you see a list of search results.  Every item in this list has a wider description with ratings, photos, reviews, available dates, maps, and terms of getting the place.	up to 150 hours
Maps implementation	That is a visual and natural alternative to searching for your perfect location – just check various ones on the map, tap to check if it’s important for you to stay near definite sites or something.	24 hours
Signing up as a host	This is the full function, which enables hosts to place adverts, communicate with potential guests, provide booking and stuff.	100 to 120 hours
Adding to faves	This feature allows users to create personalized shortlists of locations to be able to come back to these at any time, pick, and choose.	10 – 12 hours
Embedded messenger	This is a truly meaningful tool for communication of any sort within a community.  Live talk opportunity makes users feel high reliability and authenticity of the service and its’ participants.	Up to 40 hour
Friends invitation feature for your Airbnb-like app	Not much to say, you can recommend the app to your friends through invitation.	10-11 hours

Nota Bene! Backend 

Each feature you decide to pick for your product requires time to craft and configure on both client-side (how it interacts with a user) and server-side (functionality, connections with servers, etc.).

The server-side stack is crucial as well as a wide-scale part of every app building process. It’s also going to be the most time-consuming one. After all, you want an app to perform as a killer, right? You’ll need to add around 600 hours for these operations to the entire timing.

The cost to develop the admin back-end of the Airbnb-like app starts from $35K. 

And now, when we’re done with calculating time for building your Airbnb-, it’s the right time to choose who will implement it for you. It basically covers a cash part of the question “how much does an app like Airbnb cost”.

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Globally the price differs for hours of developers. Here are average region hourly rates down below:

• USA/Canada-based dev teams – $80 to $250/hour
• Western Europe – $80 to$170/hour
• Eastern Europe – $50 to $150/hour
• Australia – $80 to $150/hour
• India – $30 to $80/hour

Conclusion

The industry of online travel continues to grow. That is why investing in a traveling app like Airbnb could bring a significant profit to your startup. When you know about essential Airbnb features, its competitors, and the development cost, you might think about your traveling app. And we are here to bring your idea into reality.

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Do you have a fitness app on your mobile phone? If yes, we are not surprised. After the fitness boom of the Apple Watch in 2015, more and more people have become more aware of their health and body shape. Thus, the industry of fitness applications continues to grow. 

Do you want to develop a fitness app and get your market share? Then, you are on the right path to success.  From this article, you will learn how to create a fitness app, different monetization strategies, and fitness app development costs.

Fitness app industry perspectives

• Fitness App 2019 Global Market Net Worth US$ 14.7 billion Forecast By 2026, and it anticipated to grow at 23% CAGR through the forecast period.

[Source: Marketwatch]

• According to a Statista report, the revenue in the Fitness segment amounts to US$16,857m in 2019.
• The revenue is expected to show an annual growth rate (CAGR 2019-2023) of 5.0%, resulting in a market volume of US$20,499m by 2023.
• The revenue is expected to show an annual growth rate (CAGR 2019-2023) of 7.2%, resulting in a market volume of US$3,072m by 2023.

[Source: Grandviewresearch]

HEALTHCARE APPS DEVELOPMENT: TYPES, EXAMPLES, AND FEATURES

How to develop your fitness app in 4 easy steps 

Step 1. Choose the monetization model

Pick the monetization model among paid apps, in-app purchases, freemium, ads or sponsored content.

Step 2. Consider basic fitness app features

The basic features for a fitness app are User profiles, Notifications, Social sharing, Geolocation. 

Step 3. Hire a development team

To make your own fitness app, you need to hire a mobile development team to turn your business idea into a working solution.

Step 4. Workout application development

If you are launching an app for Android and iOS, you will need at least three developers – iOS and Android mobile app developers as well as a backend developer.

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Types of fitness apps

To create a fitness app you need to choose its type. Fitness apps provide their users with different features: result tracking, motivation to keep going, socializing, and even education on the topic. It’s like having your own affordable personal coach in your pocket.

The performance features divide fit apps into three types of mobile healthcare apps:

• Activity tracking apps
• Diet and nutrition apps
• Workout and exercise apps

Let’s look at each of them.

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Activity tracking apps

The apps in this category can track a user’s physical activity – pretty much everything you’ve done during the day. Activity tracking apps collect user information about the number of steps taken, stairs climbed, hours slept, distance and speed run, and calories burned.

The app shows the user data on the app screen, and the app is usually capable of building charts, saving routes on the map, and showing the user’s progress.

One example is the HealthKit  app, which stores and manages the following data:

• Body measurements/weight history

• Number of steps/distance traveled

• Calories burned

• Favorite types of activity/sports
• Exercise duration

Diet and nutrition apps

Diet and nutrition apps help users monitor their food habits, count the number of calories taken/burned, control water balance, body weight, and so forth. With a vast range of diet applications, users can set personal goals, create grocery lists, and even collect recipes. 

They could also possess some user-engaging features or gamification elements, scoreboards, or slimming competition, for example. Diet and nutrition apps can also be considered as activity tracking apps because they track your nutrition habits. The difference is that they have more specific functionality.

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One example is the MyFitnessPal mobile app and its main features.

Diet Tracker. With the application, users receive access to a massive database of foods and acquire a target number of calories based on their age, sex, and weight.

[Image source: MyFitnessPal]

Community. Users can share tips and advice, as well as build connections through sharing personal experiences or struggles using the build-in MyFitnessPal forum.

[Image source: MyFitnessPal]

Calorie Counter. Each MyFitnessPal member uses an online diary with a calorie counter.  The app also automatically saves favorite user food and snacks and makes them easy to find.

[Image source: MyFitnessPal]

On the whole, users install a diet app for the purpose of sticking to a diet, tracking calories, and controlling water and coffee intake.

Your nutrition and diet app should provide users with detailed and comprehensive daily stats. Most importantly, an app should push users towards their goals.

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Workout apps

A workout application gives you a personal fitness trainer on your smartphone. You can take it everywhere and exercise with that trainer wherever you want. Sometimes you can even choose a coach by name and level of physical training, as it is done in the Abs Workout app.

Our example is Sworkit and its features. 

Different programs. Users can choose which part of the body they want to work out first. The options include”Full Body,” “Upper Body,” “Core Strength,” “Lower Body,” “Anything Goes,” and “Custom Workout.”

Timer.  When doing either strength or the “Yoga, Cardio & More” option, you can choose the length of time to perform movements, starting with five minutes. Then, while working out, you can pause, skip exercises, and turn sound on and off from the workout screen.

Social sharing. When users are done with their training, the app allows them to invite and challenge their friends by posting on Facebook and Twitter.  

How to create a fitness app: the step-by-step guide

If you want to turn your business idea about a fitness app into a reality, follow the steps described below:

1.    Choose the monetization model

How to make a fitness app profitable? 

Well, there are several ways to receive profit. For your future business, you can choose among:

• Paid apps. Before using your app, users should buy it. The price of the app may vary depending on the application type, mobile platform, and content you offer  
• In-app purchases. If you want to launch a free fitness app but make it profitable, you can encourage users to buy something in your app. There are many types of in-app purchases you can offer, from premium content to healthy diet recipes.
• Freemium. Your users receive basic app features for free but should pay for the premium feature set. Such a business model is also known as a premium subscription model. It means that basic features are free, and advanced fitness plans or personal coaching services are paid.
• Ads. You can cooperate with other fitness-oriented businesses and allow them to run advertising campaigns in your own fitness app. You can charge a cost-per-click or a cost-per-mile commission.
• Sponsored content. This business model includes partnering with fitness experts and gyms. Your partners can distribute valuable content to the app users and enrich your app with their expertise.

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2.    Consider basic fitness app features

While each fitness app has a unique feature set, there are some basic features presented in all apps. To create your own fitness app, consider the following fitness app ideas:

User profiles. Nutrition apps are aimed to help users achieve their personal goals, including healthy eating, losing weight, or even gaining weight. Thus, it’s necessary to create a profile with personal data where users can enter and update their physical characteristics such as current weight, height, and age.

Notifications. In-app notifications remind users about workouts and motivate them continuously. Notifications can be set in connection with a workout plan or personal goals and notify users about the upcoming exercise.

Track physical activity.  Connecting your app to a smartphone’s sensors to implement the tracking function is made simple using Apple’s HealthKit and Google Fit via APIs to access the health and fitness data collected on their platforms.

Social sharing. Allow your users to connect, share their results, and they will be happy to tell the world about your app

Geolocation. Seeing how many kilometers you’ve run, walked, or cycled, by looking at a map, gives you a massive boost of motivation and satisfaction. 

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3.    Hire a development team

To make your own fitness app, you need to hire a mobile development team to turn your business idea into a working solution. At this stage, consider that the developers from different countries have a different hourly rate.

• Developers from the US and Australia charge on average $110/hour
• Western Europe from $80/hour
• Eastern Europe from $50/hour

4.    Inception phase

Every development project starts with the product discovery phase.  During this stage, you and your development team will:

• Define the scope of work required for your project
• Create the project roadmap
• Plan resources and set the MVP budget

The discovery phase takes several weeks. It includes a functional specification development, the creation of UX/UI design, and a visual prototype of your app to give you a clear vision of the end product.

5.    Technical documentation

When making a fitness app’s technical documentation, a technical writer is a person who prepares the product’s technical specifications based on the client’s requirements. It includes use cases, platforms, and all other required information for the fitness app developer to start working out the solutions.

6.    Design

Our design team needs around two months (160 hours) to create an outstanding design for the fitness app – both UX well as UI parts. Again, to create your own workout app design, the cost depends on the requirements – perhaps you only need standard features, but you might also want some custom micro-interactions.

7.    Workout application development

If you are launching an app for Android and iOS, you will need at least three developers – iOS and Android mobile app developers as well as a backend developer.

8.    Quality Assurance

Testing and bug fixing takes up another chunk of the development time. Besides checking the code for bugs, QA engineers test the overall user experience of the project and whether the features work as they are expected to.

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How much does it cost to make a fitness app?

It is quite hard to give an accurate price for developing a fitness tracker app without clear terms of reference. The cost to build a fitness app depends on the app’s type and its complexity.

The table below contains a rough estimate of hours for fitness app development.

Phases	Estimation in hours	Average rate
Technical documentation	80+ hours	$25/hour
Design	160+ hours	$30/hour
Development	960+ hours ,	$50+/hour
Project Management	240+ hours	$35/hour.
Quality Assurance	288+ hours.	$40/hour.

Here is what you need to know about the fitness app cost:

• The total cost of fitness app development depends on the time and the number of developers involved in the project
• An average amount of time for developing a fitness app (without the inception phase) starts from 4 months
• Project timing depends on numerous factors, including the platforms targeted (iOS and Android), the app’s features, and the type of app

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Takeaway

Fitness application development can be quite a challenging task. But now that you know how to build a fitness app, we hope it will be easier for you to estimate the cost of your idea.

A few things to summarize:

• Your solution should have the best fitness app features such as personal account, setting goals, actual activity tracking, and social elements.
• The app can offer a custom workout plans creation feature.
• It’s an excellent idea to collaborate with as many wearable producers as possible (and cost-efficient)
• People love competing or comparing themselves to others – give them this opportunity.

When building a fitness app, consider gamification features so that people are motivated to use your app and share it with their friends. 

Finally, to build your own fitness app, we recommend starting such an ambitious project as a fitness app by creating a fitness app MVP (Minimum Viable Product). This approach helps you to save money and test out the idea without spending vast resources and efforts.

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Read also:

HOW TO DEVELOP A SOCIAL MEDIA APP? 

HOW TO BUILD A MOBILE APP WITH GEOLOCATION? 

HOW TO CREATE A MOBILE TRAVEL APP?

HOW TO DEVELOP AN APP LIKE YELP?

AUGMENTED AND VIRTUAL REALITY IN MEDICINE AND HEALTH CARE

Imagine you’re a college student who develops a photo messaging app with your frat buddies. Everybody says that it’s a terrible idea.

But several years later, Facebook or Google offer you from $3 to $4 billion to buy it, but you reject the offer. In another three years, your company is worth $20 billion. It might seem like a dream, but it’s a true story.

This is the success story of Snapchat, a mobile messenger with text, photo and video content that disappears a few seconds after it is received. Snapchat’s success inspires a lot of entrepreneurs, and we receive a lot of requests to estimate the cost to build an app like Snapchat.

So, if you want to create a similar app, read on. In this article, you will learn how to create Snapchat and the estimated development cost.

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Current Snapchat stats

Currently, there are numerous social media platforms. However, the latest statistics show us that Snapchat is the leading social media network in the United States and France. 

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Snapchat copy app might be a good idea for a startup. You can create a Snapchat clone, add some new features, and get  a slice of the action. Just have a look at Snapchat’s stats below:

• Snapchat Q3 report said, in 2022 the app had 363 million daily users
• Snapchat’s daily video views have increased by 400% year-on-year. 
• More than 60% of 13- to 34-year-old U.S. smartphone users are on the service.

But there is more: 

From the beginning, Snapchat owners didn’t care about making money. But later, the app provided several ways of generating revenue.

• In 2022 Snapchat revenue amounted to $4,1 billion
• In Q4 2021, Snapchat reported its first quarterly net profit.

As we can see, the Snapchat multimedia messaging app is very popular among users and generates significant revenue.

How to Make an App Similar to Snapchat in 7 steps

Now, let’s dig deeper into the Snapchat-like app development process, which includes:

Step 1. Discovery (inception) phase

The main goal of this stage is to find out the functional and non-functional requirements for the future project, estimate the project budget, and business needs.

Step 2. Documentation

During this stage, business analysts and project managers prepare the project’s specifications, user stories, and other project-related documents that describe how your app will perform.

Step 3. Prototyping

Then, the mobile development team creates prototypes of your future app scenes and user journey and sends it to you for further improvement.  

Step 4. UI/UX Design

Based on the screen prototype, the design team develops the design for your app.

Step 5. Development

When the design is ready, the mobile development team integrates all the necessary features to your app. As the development stage moves forward, your Snapchat-like app developer might clarify specific requirements toward the project’s functionality.

Step 6. QA

The quality assurance team conducts tests to ensure that the application is bug-free.  

Step 7. Deployment

When the messenger like Snapchat is ready, the team will deploy it to the workspace.

HIRING A DEVELOPER FOR YOUR BUSINESS: A SIX STEPS GUIDE

How Snapchat makes money

So, to generate revenue, Snapchat uses:

In-between Snap Ads. Snapchat shows users 10-second promoting videos. Users can swipe up and access more content, such as a longer video, app install, or blog post.

Branded GeoFilters. Depending on the geolocation, users can access fun augmented reality filters that stay available for 30 days. The app charges businesses $5 for coverage of 20,000 square feet.

Sponsored Lenses. This monetization strategy is similar to Geofilters. Businesses advertise through their own customized lenses that appear in particular locations. In this way, they can promote their brands or events. This ad type is popular among big companies. 

OUTSTAFFING VS. OUTSOURCING VS. MANAGED SERVICES: DIFFERENCES AND BENEFITS

Example: 

A collaboration with KFC. When visiting KFC,  app users revive access to the Colonel Sanders lens filter, which turns users into the white-maned colonel himself.

The “Discover” section. The app place promotion content in the Discover section. The Snapchat live story costs $0.15 per view. Currently, the app is partnering with around 20 big-name publishers, such as CNN, Cosmopolitan, and People.

Sports Partnerships. The app is partnering with sports organizations to promote attendance at sports events. By using this strategy, the app is partnering with Adidas and Nike so that they can advertise their products to sports fans.  The app charges $400k to $500k for complete exposure to the company’s user base.

In-app purchases. App users can buy additional features such as Re-play to a feed such as a picture or a video that the user has already seen.

Premium access. The app users can buy premium access to new app features and experience new lenses.

Now that you are aware of Snapchat’s monetization strategies, move on, and find out the app’s core feature set to make an app like Snapchat.

HOW TO OUTSOURCE MOBILE APP DEVELOPMENT

The Snapchat App Core Functionality

When you heard about Snapchat a few years ago, it was a simple messaging app with the primary feature of vanishing messages in one to 10 seconds. But, over time, it has added a vast amount of new incredible features that provide more immersive interaction with the app. 

In other words, Snapchat gradually evolved into a mix of private messaging and public content, including brand networks, video-sharing, and live events. Moreover, Snapchat expanded its capabilities and became a multi-entertainment app, transforming from a messaging platform into a media giant with 10 billion video views per day, Bloomberg has reported.

Read also:

Case Study: Video Streaming App Proof of Concept

How To Build a Mobile App With Geolocation

Memories are one of the features that provide a new way to save Snaps and Stories on Snapchat. Users can create new Stories from Snaps they’ve taken, or even combine different Stories into a more extended narrative.

Also, Snapchat has launched some new features, including new photo and video filters, the capability to add emoji stickers to videos, and changes in chat.

Snapchat social media app functionality comprises features that can be used for two purposes:

• Message exchange
• Public content

Message Exchange

Snapchat has added additional value to such a simple thing as chatting, providing it with a set of amazing features.

In Snapchat, app Users can create multimedia chats called “snaps.” These snaps can comprise of a photo or short video; they can be edited with filters and effects, text captions, and drawings. In the Chat 2.0 recent update, you can send audio notes, make video and audio calls. Snaps can be directed privately to selected contacts, or a semi-public “Story.” These personally posted messages can be self-destructed automatically after a few seconds.

Also, the app allows location sharing. When the user starts typing an address into chat, it displays a card that links to the Google or Apple Maps app.

FUNCTIONAL VS NON-FUNCTIONAL REQUIREMENTS: MAIN DIFFERENCES & EXAMPLES

Automatically self-destructed messages

Self-destructing messages are a custom feature of Snapchat and one of the things that made it so popular among teenagers. 

Before you create custom features, you need to develop a messenger app. Answering the question “How to make a messenger app?” we recommend using the ready-made solutions as a basis for your future product to save you money and time.

You might also like: Android vs. iOS Development  

But how does it work?

• When the user sends a message, it’s uploaded to the Snapchat server.
• The user receives a push notification about the new snap, which is downloaded to a temporary location on the user’s phone.
• When the user opens the snap, the app deletes the temporary message copy from the phone and alerts the app server.
• Then, the message is destroyed from the Snapchat server. The app also automatically deletes messages if the user has not viewed them within 30 days.

Now, moving on.

WHAT TECH STACK TO CHOOSE FOR YOUR PROJECT

Stickers

Stickers have become an inevitable part of modern communication. Snapchat contains 200 stickers built into its app. You can use a custom solution (design your stickers) or use a ready-made solution that is much cheaper. 

Location sharing

By using this feature, Snapchat users can share their location with friends or other users. Their site will appear on Snap Map. App users can also choose who can see their place or update it only when they have Snapchat open.

 Image source: Techadvisor

Adding friends

It is an essential function of a social media app. Besides the standard methods of adding friends via usernames and phone contacts, Snapchat provides some smart ways:

• Snapcodes. Black dots that surround the Snapchat Ghostface Chilla logo is a personalized QR code. Another user can scan it by using the Snapchat camera, and he instantly begins to follow you. Here, a  recognition algorithm is being used, and an algorithm for the generation of such codes.

• Add Nearby function. This function uses your location to scan other users in your proximity who also have Add Nearby open. The app sends the device’s coordinates to the server, the server in its turn compares the geolocations of devices with the Add Nearby screen opened.

Video and Audio Calls

In the updated version of the chat,  app users can start talking or video chatting instantly with one tap. If the recipient isn’t online, you can send an audio note.

This feature turns Snapchat into a phone alternative and brings it close to Facebook Messenger and Whatsapp.

Geofilters

A feature, known as “Geofilters” is a unique graphical overlay that is available when the user is within a precise geographical location, such as a city, event, or destination.

To allow your users to mark their location on the images,  developers use geocoding. Geocoding is a computational process that converts the geographic coordinates to a description of a location, usually the name of a place. Then the name of the area is overlaid on the image in a template.

HOW TO MAKE AN APP: LIFE CYCLE OF MOBILE DEVELOPMENT

Lenses or Filters

The “Lens” is one of the most exciting features of Snapchat. It allows users to add real-time effects and alter video images by using face detection technology. This feature became possible when Snapchat acquired the startup Looksery. The startup does a facial modification and enables users to simulate their appearance for a photo or video chat in real-time on mobile platforms.

Now, we find out how it works.

• The app uses the Active Shape Model to detect a user’s face by marking their facial borders.

• Powered by a machine learning algorithm, the app creates the average face and aligns it with the image provided.
• Then, the app algorithm corrects errors to make the filter perfectly match the user’s face by analyzing the pixel data around the face borders.
• Next, the app uses these points to coordinate and adjust a mesh, a 3D mask that the user can shift and scale with a face.

Snapchat filters based on 3D face masks enable users to deform the mask to change their face shape, add accessories, set animations, and more.

Stories and Discover

Stories functionality enables users to broadcast photo and video content from their lives to friends; each story lasts 24 hours. It refers to free content and provides users with capabilities in the same way as social networks do.

Later this feature was expanded to “Live Stories.” Stories enable new functionality when Snapchatters who are at the same event location (such as music festivals or sporting events) can contribute Snaps to the same Story.

The “Discover” option provides a new way to explore Stories from different editorial teams. It contains sponsored short-form content from major publishers, such as BuzzFeed, CNN, Mashable, People, and many others. Every edition is refreshed after 24 hours, because, as the Snapchat team believes, “what’s news today is history tomorrow.”

SHOULD YOU HIRE APP DEVELOPERS NEAR ME OR OUTSOURCE OVERSEAS?

Tech Stack for the Snapchat-like app

Below you will find what software Snapchat uses. Consider the following technologies to develop an app like Snapchat so as to be on the same page with your development team.

How much does it cost to build an app like Snapchat?

A Snapchat mobile app seems to be a vast machine with many features. It will take more than a year to create apps that look like Snapchat. And the price of this will be high as well. 

How much does it cost to make another Snapchat?

You also can check out the feature list and estimated development cost below.

Automatically self-destructed messages	Facebook Messenger SDK Telegram SDK	1,5 months for two platforms – iOS and Android.	It costs about $10K for the iOS platform and $9K for the Android.
Location sharing	Apple MapKit Google Location SDK	120 hours	From $2K to $4K for both platforms.
Snapcodes	Eventdex Android Semacode iOS	One month	From $8K to $10K per one platform.
Nearby function	Android  Android. location  Google Location Services API  iOS Google Maps SDK Apple MapKit	One week	From $3K per platform.
Video and Audio Calls	AddLive	About one month	$12K for iOS $14 for Android
Lenses or Filters	Mirror Reality SDK	About one month	$8K for iOS $8K for Android

But we recommend launching apps similar to Snapchat as MVP. The MVP of a Snapchat-like app will include only the essential functions as registration, media content sharing, user profile, and text messages. Find the estimated time in the table below:    

Feature	Description	Estimation in Hours
Registration/ login feature	The user can log in via Email Phone number Social network	Around 10 to 16 hours.
User profile	The app user can modify  Profile picture  Password Contact details  Name Gender Phone number	From 60+ hours
Posting	Users can post  Images  Videos Users can apply editing tools Effects Filters Smileys  Emoticons	Up to 320 hours:  applying filters 120+ hours creating custom filters 120+ hours cropping and rotating photos 80+ hours
Embedded messenger	Enable users to exchange messages	Up to 40 hours
Total		From 430+ hours

The App Solutions experience

Our latest social media project is QuePro, a public chat mobile app that will connect users with professionals from various spheres.  QuePro allows users to post their queries or questions and receive answers from local professionals.

[QuePro Newsfeed]

• To speed up the development process we used EventBus, an open-source event library that simplifies communication between components and performs well with UI artifacts.

• We also enabled the app by sending notifications to users using Google Cloud Messaging.
• Despite tight deadlines, we managed to implement the critical features after just three months.

Read the full case study to find out more about this project.

We have also developed AllSquare, a social media application for golfers. AllSquare offers users many opportunities to share their golf achievements, engage with golfers from all over the world, and find a golf course nearby.

[AllSquare Newsfeed]

To create AllSquare, we used:

• Retrofit
• Okhttp 
• Picasso 

in combination with RX Java for accessing the app backend. 

In this way, we implemented the reactive programming paradigm for asynchronous operation with API, files, and databases.

Follow the link to find out more about this project.

The Bottom Line

Snapchat, one of the most popular social media platforms, provides users with numerous tools for photos and video editing. The most notable Snapchat features are lifters and masks, powered by a machine learning algorithm.

If you want to develop an app like Snapchat and make it accessible, you should consider these features. Besides, with many monetization options, you can make your app like Snapchat profitable.

HOW MUCH DOES IT COST TO DEVELOP AN APP: DETAILED FEATURE BREAKDOWN

Since the platform has many integrations and sophisticated features, it is hard to give an accurate project estimation. However, you should take notice of the following – chat app development cost is determined by three main factors that have an impact on the total budget and project duration.

They are:

1. The project scope. It’s not obligatory to implement all of the features presented in Snapchat. You can choose some of the best features and then we will estimate how long it will take and how much it will cost.
2. The timing of the project. The same amount of work can be carried out in different time frames. It depends on the number of developers involved in the project.
3. Budget. We prefer Time&Material budgeting for smaller projects and Dedicated Team models for longer-term projects.

So, feel free to contact us with any questions on how to develop a chat application. The App Solutions team will help you to estimate and realize all of your project ambitions. 

Online retail is the most steadily growing industry. It has significantly changed the way people search and buy things. Besides, when almost everyone has a mobile phone, m-commerce makes the online shopping experience even more convenient. 

According to the Tech Jury report, m-commerce has a more significant market share worldwide (51.1%), while the desktop market share is 44.2%.  

So, the mobile shopping market is even more profitable than usual online retail. 

And, if you want to enter mobile retail, you are on the right road to success.

Still, you should be aware of current trends and industry leaders. 

In this article, we highlight Wish, the most popular mobile shopping app. We will discover how to make a shopping app like Wish, and how much it costs.

Read on.

THE ULTIMATE MARKETPLACE DEVELOPMENT GUIDE: TECH STACK, FEATURES, AND COSTS

Shopping App Market Prospective 

So, if you want to develop a Wish clone you need to consider the following: 

•   As Statista reports, e-commerce sales worldwide are expected to reach 4878 billion US dollars by 2021. 

•   63% of all US online traffic comes from smartphones and tablets.

•   79% of smartphone users have made a purchase online using their mobile device in the last six months

To sum up, m-commerce revenue continues to grow. The reason is simple. Online shopping is one of the most popular online activities for millions of people across the globe. And, there is no sign that the growth of mobile shopping apps will slow down. 

But how can you benefit from this trend? 

The answer is, “by investing in shopping app development.” And, if you do not want to reinvent the wheel, you can use the business model of other popular shopping apps like Wish.

Want to find out how to make a selling app? Continue reading.

What is the Wish app?

You probably wouldn’t be surprised to find out that Wish is one of the most hyped shopping apps worldwide. 

Wish app connects over 1 000 000 merchants with more than 500 million customers around the world. The app has become extremely popular for exclusively low prices on various items, such as clothes, smartphone cases, and even wearables. 

See also: How to Use Machine Learning in Mobile App?

Many of these items are unique and you cannot find them easily on Walmart’s shelves.

But there is more

•   Users rank the Wish app #3 in the App Store shopping category.
•   The latest report from sensortower.com tell us that with 25 million installs, Wish is the second most installed shopping application 
•   Statista report said Wish was ranked as the most popular shopping application in the US in July 2018.

So why Wish is so popular? 

Let’s find out. 

Available for both iOS and Android, Wish has six additional apps, divided as to their particular topic from hi-tech electronic devices to home accessories. Such an approach simplifies the user journey and personalizes the shopping experience. 

If you want to create a shopping app for selling clothes, you might also look at Poshmark, an app similar to Wish. 

• Poshmark is also a two-sided mobile marketplace where users can create a small personal store and resale clothes or hand-crafted items. 

Image source: Sleepinginonsundays

• After its launch in 2011, the application for the online store now has over five million sellers. 
• Poshmark is trendy among teenagers who what to earn money selling clothes because the app is simple to use and anyone can list items there. 

Image source: Sleepinginonsundays

Now it is time to take a deep breath. 

In the next paragraph, you will find the most exciting part of this article about shopping apps like Wish monetization.

Are you ready?

Business models to create a shopping app like Wish

As we said, Wish is a two-sided online marketplace that connects shoppers and merchants without being involved in the transactions between them.   

But how does the app make money? 

Well, some time ago, Wish charged a cost-per-click commission from sellers and advertisers. 

But now the platform charges merchants 15% from the cost of each item they sell on Wish. Quite a simple business model, right? 

Another example of a working monetization strategy is the Poshmark business model.

The platform charges a flat rate of $2.95 for items sold under $15 and a 20 percent cut for sales over $15.

But there is more: 

•   The main focus of Wish marketplace is on mobile users
•   The app offers users various items from different categories 
•   Wish has separate apps for different product categories.
•   Wish is mainly focused on impulsive shoppers
•   All products have ridiculously low prices

So, the mechanism is simple. When buyers purchase something at a low price they can’t stop buying another cheap item, and so on. While buyers think that low prices help them to save, Wish stimulates them to buy more things.  

The bottom-line? 

To make your mobile shopping app successful, you should provide users with discounts and special offers. In this way, you will increase not only brand loyalty but also the average total cost. 

To better understand the intricacies of e-commerce marketplace app development like Wish, let’s consider its essential options.

FASHION AND TECHNOLOGY: HOW ONLINE CLOTHING RETAILERS CAN LEVERAGE AI

Main features to make a shopping app like Wish

Now, let’s dig deeper into the essential elements of a mobile shopping app. 

Account

First, when you open an app, you need to create an account. You can easily do this by connecting your Facebook profile. Now the application knows some essential characteristics about you such as age, date of birth, and gender. Without registration, you can’t see any deals or conduct purchases. Now, all offers are relevant to your demographic portrait.

The authorization feature is usually implemented by direct interaction with client-server API. For logging in to an existing social media account, you can also use open authorization protocols.

ULTIMATE TRENDS OF LUXURY WEBSITES AND APP DEVELOPMENT

Shopping/Surfing

The next step of the Wish app experience is to choose the categories you are interested in. This information, together with your data, provides the application with the info for more personalization.

Shopping cart 

Wish users have two options: to add a product to their wishlist or to put it in their shopping cart. All selected items are stored in the shopping cart until the user decides to complete the purchase.  

Payment gateway

The payment gateway is an essential feature of the proposed online shopping app. You need to provide secure payment options to both your customers and merchants. Also, it is crucial to take into account such cases as order cancellation, cashback options, etc.

The most common ways to submit payments is via PayPal, payment card, direct bank transfer, or cash on delivery.

ECOMMERCE UI/UX DESIGN: PRINCIPLES AND ELEMENTS

Image source: Wish

Recently we did a payment system research for our marketplace development project. For this project, we decided to integrate MangoPay, Stripe, and PayPal to provide app users with several payment options at once. See the full case study on the link. 

HOW TO CHOOSE BEST E-COMMERCE PLATFORMS? STEP-BY-STEP GUIDE

Push Notifications 

After the user logs onto Wish, the app asks you to allow sending push notifications. This feature is essential for shopping app development. You create another communication channel with your customers. 

Now you can send all discount notifications and trigger notes right to the screens of users, and there are few chances they can miss them.

Image source: Gleantap

Read also: 10 Ways to Build a Bulletproof Push Notification Strategy

Social media integration 

There is an exciting feature of this step that helps to sell more. Wish actively pushes the social media channel. And they have several reasons for this. First of all, it makes relations between buyer and seller more clear and transparent. Also, according to Forbes, 40% of consumers are purchasing goods after liking them on Facebook. People are feeling more comfortable buying things when they know a friend or colleague made a similar purchase successfully.

Other cool features for an app like Wish

To make the shopping experience of your users even more fascinating, consider the following features:

Virtual fitting rooms. With augmented reality technology there’s a brand new and exciting shopping experience. Just imagine: your users can try on a pair of new glasses before purchasing them with the help of the front camera in their smartphones. 

Read also: Benefits of Using Augmented Reality for Business

Reviews from real people. Photos of goods from real life also help to make that hard decision “to buy or not to buy.” I should note that Wish uses this feature, so, don’t fall behind!

Style boards. Girls are going to love this feature. It can look like a more sophisticated wishlist where your customers can create their look by combining existing items with desired ones.

The next question after “How to build a shopping app like a Wish?” should be the  “What is something unique I can suggest to my customers?” By answering this question you can also figure out the cost to make an app similar to Wish. 

To develop a Wish app clone, APP Solutions has researched the app in detail, and have our own set of personalization instruments. These retail-oriented tools can help analyze customer preferences and offer the goods that are the most attractive. 

WHY IS A RETAIL APP USEFUL FOR BUSINESS?

How much does it cost to create a mobile app like Wish

How much is it to build a store app like Wish?

Well, we do not have a single answer to that question. It is hard to estimate the development cost without knowing

•   The number of mobile platforms 
•   The number of features required
•   The hourly rate of your mobile developer and his location

Why? Because the hourly developer rate varies depending on the county. 

Example: 

•   U.S.-based mobile developers charge $80-$250/hour
•   Western-Europe: $80-$200/hour
•   Eastern-Europe developers charge $50-$150/hour

WHAT TECH STACK TO CHOOSE FOR YOUR PROJECT

To create an app like Wish, consider the following features:

Feature/Screen	Functions required	Design/hours	BackEnd/h.	Android/iOS/h.
Buyer application part
login signup, pass recovery	– Login, Social login – Restore password	4	16	12
User Profile/Settings	– Edit user profile, photo – Manage shipping addresses	12	24	16
Orders	– List of orders with statuses	16	24	16
Category	– Category structure tree	8	8	8
List of items	– List items to buy – Filters items – Sort items	12	24	32
Item page	– Item description – Size, color variety	8	24	24
Review	– List of customers review for an item – Add own item review	4	8	12
Search	– Search items – Search result list – Search items, brands, stores	4	24	8
Report inappropriate item	– Send report form	4	8	8
User wishlist	– Manage wishlist	8	16	8
Message	– List of messages -Messaging system	8	40	16
Shopping cart	– Shopping cart functionality	8	24	24
Payment	– 3rd party payment system integration – List of payment methods	2	40	8
Text pages	– Terms & conditions	8	8	8
Email integration	– mail server integration – Email notification about users action	8	40	12
Total		114 hours	328 hours	200 hours
Seller application part
login signup, pass recovery	– Login, Social login – Restore password	4	8	8
Registration form	– Fill in the registration form – Upload documents	2	8	16
Seller Profile/Settings	– Edit seller profile, photo	8	12	16
Orders	– List of orders – Update statuses	16	24	24
Category	– Request for adding a category	2	8	8
List of items	– Manage own items to sell	16	32	40
Message	– List of messages – Messaging system	2	16	16
Transaction	– List of transactions	8	24	16
Total		58 hours	132 hours	144 hours

HIRING A DEVELOPER FOR YOUR BUSINESS: A SIX STEPS GUIDE

Takeaway

While the e-commerce industry continues to grow, m-commerce will remain the prospective sphere for investments. 

To receive benefit from these trends you can develop your mobile shopping app like Wish and apply the Wish business model. 

For your mobile shopping app, consider the features we have described in this article as well as the monetization strategies.

What our clients say 

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